An example of effective packaging

As amazing as the thought of rib chips would be, it’s hard to fathom how such would be executed.  But when Jen and I were at the store the other day, I stopped dead in my tracks when I saw this bag of Ruffles Smokehouse Style BBQ chips.

Pictured on the bag is but a half-rack of the most succulent, meaty, heavily seasoned looking ribs the world has ever seen.  Ruffles has clearly transcended the need to even bother putting potatoes or the actual product on their bags themselves, and instead just gone straight for the jugular by putting a picture of what the chips are supposed to taste like.  The name is kind of there as a formality more or less, but nowhere on the front of the bag is even written the words “potato” or “chips.”

Instead, it’s just the greatest looking ribs in the world screaming “FUCKING BUY ME AND EAT ME YOU GOD DAMN PUSSY.”

The fact that it’s in my snack cupboard says who won that conflict.

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