{"id":44718,"date":"2017-06-07T22:33:12","date_gmt":"2017-06-08T02:33:12","guid":{"rendered":"http:\/\/totfc.net\/?p=44718"},"modified":"2020-08-01T22:33:22","modified_gmt":"2020-08-02T02:33:22","slug":"why-change-a-solid-logo","status":"publish","type":"post","link":"http:\/\/totfc.net\/?p=44718","title":{"rendered":"Why change a solid logo?"},"content":{"rendered":"

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Supposedly, there are rumblings that the NBA needs to change its logo.\u00a0 The Undefeated has made a game of potential silhouettes to replace Jerry West; naturally being The Undefeated, ten of them are black guys, and then Larry Bird, almost like an obligation to option out a non-black guy as to not seem too obvious. But the question I really have is, why<\/em>??\u00a0 Why change the NBA logo?\u00a0 There\u2019s nothing at all wrong with it!<\/span><\/p>\n

This isn\u2019t like the Cleveland Indians, Washington Redskins, Atlanta Braves or any other sports team name that triggers white guilt and is always in the conversation of needing to be changed because they\u2019re construed as offensive.\u00a0 This isn\u2019t like the Vietnamese skin care center that uses a logo that\u2019s too infringe-y to an existing copyright and needs to be changed, so people don\u2019t mistake them as manufacturers of zombie serum.\u00a0 Or this isn\u2019t like, Wendy\u2019s, whose prior wild western-looking type face made their brand look as old as the era in which the font best represents.<\/span><\/p>\n

The NBA logo is an icon in itself, and has no need for change, especially for no good reason other than the sake of change.\u00a0 It doesn\u2019t help when Jerry West, the alleged basis of the silhouette in the logo is all white-guilty and is clamoring for a change as well, but thankfully the NBA themselves continues to deny it as to deny leverage to West.<\/span><\/p>\n

But really, there\u2019s no need for change.\u00a0 What for?\u00a0 MLB has never changed their logo, and you better fucking believe that the NFL isn\u2019t going to change their logo.\u00a0 Stability and longevity is what gives strength to logos, and the NBA would be flushing 70+ years of tradition and history down the toilet because the world feels like change should occur on some basis other than never, for everything, including long standing identities and brands.\u00a0<\/span><\/p>\n

Brands that want to last and thrive know how to commit and stick with something for the long haul.\u00a0 The NBA changing their logo for no real good reason is a stupid idea, and I hope they never actually do it.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Supposedly, there are rumblings that the NBA needs to change its logo.\u00a0 The Undefeated has made a game of potential silhouettes to replace Jerry West; naturally being The Undefeated, ten of them are black guys, and then Larry Bird, almost like an obligation to option out a non-black guy as to not seem too obvious. … Continue reading Why change a solid logo?<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[59,131,45,94,58,146,49],"class_list":["post-44718","post","type-post","status-publish","format-standard","hentry","category-brog","tag-basketball","tag-branding","tag-fail","tag-graphic-design","tag-sports","tag-triggered","tag-wtf"],"_links":{"self":[{"href":"http:\/\/totfc.net\/index.php?rest_route=\/wp\/v2\/posts\/44718","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/totfc.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/totfc.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/totfc.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/totfc.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=44718"}],"version-history":[{"count":1,"href":"http:\/\/totfc.net\/index.php?rest_route=\/wp\/v2\/posts\/44718\/revisions"}],"predecessor-version":[{"id":44720,"href":"http:\/\/totfc.net\/index.php?rest_route=\/wp\/v2\/posts\/44718\/revisions\/44720"}],"wp:attachment":[{"href":"http:\/\/totfc.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=44718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/totfc.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=44718"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/totfc.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=44718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}