![\"\"](\"http:\/\/totfc.net\/wp-content\/uploads\/2024\/11\/publix_jaguar.jpg\")
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Trent Crimm,<\/span> The Independent<\/a>: Jaguar unveils new branding and logo and the crowd goes mild but eventually more into ire<\/a><\/span><\/p>\n I don\u2019t particularly care much for Jaguar as far as cars go, they\u2019ve always been a little pretentious and overrated as far as my tastes are concerned, but I also wouldn\u2019t put them in the category of cars that I wouldn\u2019t ever get if I had the means necessary.\u00a0 Their aesthetics aren\u2019t really my cup of tea, but I can like what I see on a paper when it comes to performance specs.<\/span><\/p>\n That being said, put me in the camp of people whose interest in the car company most definitely trended downward upon seeing their rebranding.\u00a0 Jaguar becoming JaGUar, with this absolute masterclass of horseshit spinning from their corresponding press release:<\/span><\/p>\n seamlessly blended upper and lower case characters in visual harmony\u201d<\/span><\/p><\/blockquote>\n Nah, of course it\u2019s not as cerebral as that.\u00a0 The designer, and I use that term loosely, didn\u2019t like the way the lowercase G looked and didn\u2019t like the extra stroke that the lower case U had and went with upper case variants which looked more seamless; and then the right VPs, with their wealth of artistic credibility, happened to like the way it looked, gave it the green light, and away we go.<\/span><\/p>\n Looking at it made me immediately think about Publix Supermarkets\u2019 logo and possibly the Beats by Dre identity,* but mostly Publix, and it always amazes me when the brand designers of the world don\u2019t really take any time to research the logos of the world and take a modicum of effort to not look like someone else\u2019s identity.\u00a0 Because then rogue designers like me can\u2019t clown on them and make the easy swap of logo into what they really look like, and if I\u2019m someone with any clout, or at least tempted to try and engage Publix on social media and post this graphic just to see their reaction.<\/span><\/p>\n *also there\u2019s this regional adult store chain that also utilizes a similar typeface that I always see billboards for while driving to Disney World that is somewhat related to the jaguar animal kekeke<\/em><\/span><\/p>\n All the same, it\u2019s kind of sad.\u00a0 I might not have been that high on Jaguar as a brand, but their identity was pretty unmistakable, with the silhouette of the jaguar leaping over a fairly nondescript bold all-caps wordmark.\u00a0 But there\u2019s this overarching cry in the design community, that modern branding is all metamorphosizing into a very diluted pool of vanilla \u201csafe\u201d logos that are all looking the same and homogenized into these blobs of non-personality.\u00a0 Serifs and symbols have become enemies, variations of Helvetica Neue and Gotham are overtaking visual identities everywhere, and with JaGUar\u2019s rebranding, another long-standing reputable brand has deliberately chosen to converge with the masses and adopt a boring, vanilla, forgettable identity, once the initial reactions and internet ridicule all die down.<\/span><\/p>\n That being said, I think it\u2019s only a matter of time before JaGUar releases some turd on wheels that\u2019s a hybrid crossover CUV that looks just like a Corolla Cross or a Buick Encore, and then we will truly know that JaGUar has really given up on trying to compete in the market as much as they\u2019re just trying to blend in and hide in plain sight.<\/span><\/p>\n I mean with a logo that looks like this, they\u2019re already halfway there.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" Trent Crimm, The Independent: Jaguar unveils new branding and logo and the crowd goes mild but eventually more into ire I don\u2019t particularly care much for Jaguar as far as cars go, they\u2019ve always been a little pretentious and overrated as far as my tastes are concerned, but I also wouldn\u2019t put them in the … Continue reading Jaguar\u2019s new logo = Publix Supermarkets<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[159,130,131,51,100,45,94,83,52,49],"class_list":["post-50307","post","type-post","status-publish","format-standard","hentry","category-brog","tag-advertising","tag-art","tag-branding","tag-cars","tag-comparison","tag-fail","tag-graphic-design","tag-observations","tag-owned","tag-wtf"],"_links":{"self":[{"href":"http:\/\/totfc.net\/index.php?rest_route=\/wp\/v2\/posts\/50307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/totfc.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/totfc.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/totfc.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/totfc.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=50307"}],"version-history":[{"count":1,"href":"http:\/\/totfc.net\/index.php?rest_route=\/wp\/v2\/posts\/50307\/revisions"}],"predecessor-version":[{"id":50309,"href":"http:\/\/totfc.net\/index.php?rest_route=\/wp\/v2\/posts\/50307\/revisions\/50309"}],"wp:attachment":[{"href":"http:\/\/totfc.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=50307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/totfc.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=50307"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/totfc.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=50307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}