![\"\"](\"http:\/\/totfc.net\/wp-content\/uploads\/2020\/06\/butthole.jpg\")
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I’m one of those guys who will often use his own vernacular around people, with the expectations that they\u00a0should <\/em>understand it.\u00a0 A part of me derives pleasure from the random reactions I get from people, after I have to explain my choice of words to them, and it’s even better when they begin to integrate it into their own vocabulary for future use.\u00a0 Such is one of those instances.<\/span><\/p>\n If you haven’t gotten it yet,\u00a0buttholes\u00a0<\/em>are a euphemism for asterisks, since in a twisted kind of way, they kind of look like them.\u00a0 Starfish, pinwheels, or whatever.\u00a0 I call them buttholes.\u00a0 Look no further than the crown jewel of guerrilla marketing at its best.<\/span><\/p>\n <\/p>\n As chivalrous as it would be to assume that Walmart has their own in-house marketing team who created their current identity and brand, I’d be willing to bet that it was instead done by a third party.\u00a0 One that’s name is one name repeated twice, and\/or instead of dashes and ampersands, they use the + symbol instead, and\/or are full of people who boast about how they were in\u00a0creativity\u00a0<\/em>magazine at some point in their career.\u00a0 But more importantly one that’s full of very liberal minded hipsters, who probably don’t see the irony that their paychecks are funded by evil corporations like Walmart that require their services, because in the end they’re full of shit too, and just want to pay their bills and make end meets, regardless of where it’s coming from.<\/span><\/p>\n But anyway, since degenerate hipsters are like the ones at the helm of the agencies that establish brand for corporations like Walmart, I have this hypothesis that one of these agencies deliberately created the current Walmart brand to what it is today, as a form of guerrilla amusement.\u00a0 I mean, why would Walmart have a butthole in its logo for in the first place?\u00a0 How did this come to be?\u00a0 The original, dated look, had a plain star in it.\u00a0 How some company convinced them to switch to a butthole is beyond me.<\/span><\/p>\n Actually, I know how they did it, because I’ve done it before, and made these before.\u00a0\u00a0agency + agency\u00a0<\/em>put together a 69-page manifesto using thick, glossy stock, about Walmart’s new brand, complete with butthole, and how they found all sorts of inspiration from the moon and the stars, and the pursuit of helping people with monopolized prices and the deaths of mom ‘n pop commerce.\u00a0 And by the time their winded presentation was over, the hick management from Bentonville, Arkansas was so exasperated, they gave the green light on the new identity, whether or not it was a butthole.\u00a0 And here we are today.<\/span><\/p>\n I imagine some hipster designer snickers every time he sees a Walmart commercial, and pats himself on the back that he was one of the rogues that managed to get the evil corporation Walmart to sign off on an identity that consisted of a butthole.\u00a0 And then proceeds to drink his Pabst out of a goblet, and puts his Chuck Taylor adorned feet up on his top-end Ikea furniture, like a true hypocrite.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" I’m one of those guys who will often use his own vernacular around people, with the expectations that they\u00a0should understand it.\u00a0 A part of me derives pleasure from the random reactions I get from people, after I have to explain my choice of words to them, and it’s even better when they begin to integrate … Continue reading You’ll never un-see it<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[131,45,94,15,28,49],"class_list":["post-29225","post","type-post","status-publish","format-standard","hentry","category-brog","tag-branding","tag-fail","tag-graphic-design","tag-og","tag-walmart","tag-wtf"],"_links":{"self":[{"href":"https:\/\/totfc.net\/index.php?rest_route=\/wp\/v2\/posts\/29225","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/totfc.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/totfc.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/totfc.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/totfc.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=29225"}],"version-history":[{"count":1,"href":"https:\/\/totfc.net\/index.php?rest_route=\/wp\/v2\/posts\/29225\/revisions"}],"predecessor-version":[{"id":29227,"href":"https:\/\/totfc.net\/index.php?rest_route=\/wp\/v2\/posts\/29225\/revisions\/29227"}],"wp:attachment":[{"href":"https:\/\/totfc.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=29225"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/totfc.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=29225"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/totfc.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=29225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n