{"id":42012,"date":"2015-12-08T23:30:43","date_gmt":"2015-12-09T03:30:43","guid":{"rendered":"http:\/\/totfc.net\/?p=42012"},"modified":"2020-07-17T23:30:52","modified_gmt":"2020-07-18T03:30:52","slug":"guitar-hero-the-next-generation","status":"publish","type":"post","link":"https:\/\/totfc.net\/?p=42012","title":{"rendered":"Guitar Hero: The Next Generation"},"content":{"rendered":"

\"\"<\/p>\n

I saw a commercial for the new\u00a0Guitar Hero<\/em>\u00a0game, and when the logo flashed on screen at the end of the spot, I couldn\u2019t help but think that I\u2019ve seen this logo before.\u00a0 Upon looking at the logo some more, it dawned on me that it was basically the same font as the JJ Abrams rebooted\u00a0Star Trek<\/em>\u00a0franchise\u2019s logo.<\/span><\/p>\n

Granted, upon putting them directly next to one another for direct comparison reveals that they\u2019re not 100% identical, but at first blush, my designer\u2019s eye is basically seeing \u201cthe Star Trek font\u201d when I see the new Guitar Hero\u2019s logo.<\/span><\/p>\n

For all intents and purposes, Star Trek\u2019s typeface is probably derived from an existing font, with slight modifications made to it to (attempt to) make it their own, but as far back as I can recollect, Star Trek did come first, therefore, I immediately associate it to them when I see any instance of a similar font being used.<\/span><\/p>\n

<\/p>\n

And upon the closer inspection, it\u2019s clear that there are subtle differences between both logos, but let me let you in on a little bit of designer trade: it\u2019s tremendously easy to alter a font, and then claim it\u2019s one\u2019s own doing.\u00a0 The procedure I would likely utilize is typing up what I wanted my wordmark to be in Adobe Illustrator, and then outlining the text, so that it was static shapes, and no longer editable text.\u00a0 And once outlined, some selective and carefully modifications to anchor points to alter the appearance of the letters so that strokes appear higher or lower, angled differently, remove\/add curvature to corners, and other subtle things that can help murky up the waters of possible unauthorized font usage.<\/span><\/p>\n

There\u2019s little doubt that both logos derived from the same font; I mean, the angle of the shear (how italicized they are) are completely identical, for starters.\u00a0 The Star Trek logo\u2019s A is probably the most drastic difference between the two wordmarks, with theirs looking like it was frankensteined together by cloning two sides of an E.\u00a0 The R\u2019s are almost identical, and it\u2019s hard to say if Guitar Hero lowered their joint point, or if Star Trek raised theirs.<\/span><\/p>\n

And because it\u00a0clearly<\/em>\u00a0makes it their own, for whatever reason, Guitar Hero added spikes to the G, H, and O; puzzling to me, is the lack of spike on the R of Guitar, because it breaks the convention of first and last letter of each word; I get that the R\u2019s angles and lack of useable space on the right side of the letter makes it impossible for it to have a consistent heighted spike as all the other letters, but then again, they could\u2019ve raised the height of all spikes to maintain consistency.<\/span><\/p>\n

The bottom line is that in spite of all the potential arguing that could be done that these two logos are not using identical fonts, they\u2019re simply close enough in similarity to where an argument can be even made in the first place.\u00a0 There\u2019s no doubt about it that they\u2019re based off of the same font; simply by virtue of being out there first, Star Trek gets dibs on the look, while Guitar Hero get labeled by me, as the entity with lazy creative, and not nearly enough effort to separate themselves from the pack.<\/span><\/p>\n

Frankly, I\u2019m curious why they even changed their logo in the first place, the old wordmark was pretty unique.\u00a0 Sure, it was\u00a0a little too Metalocalypse-y<\/a>\u00a0in appearance, but shit, that\u2019s rock \u2018n roll.\u00a0 But instead, with an artificial and forced change, I\u2019m inclined to auto-subtitle Guitar Hero with\u00a0The<\/em>\u00a0Next Generation<\/em>, since it works twofold in acknowledging the next iteration of the franchise, as well as paying acknowledgment to that their logo is basically Star Trek\u2019s.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

I saw a commercial for the new\u00a0Guitar Hero\u00a0game, and when the logo flashed on screen at the end of the spot, I couldn\u2019t help but think that I\u2019ve seen this logo before.\u00a0 Upon looking at the logo some more, it dawned on me that it was basically the same font as the JJ Abrams rebooted\u00a0Star … Continue reading Guitar Hero: The Next Generation<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[131,45,139,94,15],"class_list":["post-42012","post","type-post","status-publish","format-standard","hentry","category-brog","tag-branding","tag-fail","tag-fonts","tag-graphic-design","tag-og"],"_links":{"self":[{"href":"https:\/\/totfc.net\/index.php?rest_route=\/wp\/v2\/posts\/42012","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/totfc.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/totfc.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/totfc.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/totfc.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=42012"}],"version-history":[{"count":1,"href":"https:\/\/totfc.net\/index.php?rest_route=\/wp\/v2\/posts\/42012\/revisions"}],"predecessor-version":[{"id":42014,"href":"https:\/\/totfc.net\/index.php?rest_route=\/wp\/v2\/posts\/42012\/revisions\/42014"}],"wp:attachment":[{"href":"https:\/\/totfc.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=42012"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/totfc.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=42012"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/totfc.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=42012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}