{"id":44721,"date":"2017-06-08T22:35:38","date_gmt":"2017-06-09T02:35:38","guid":{"rendered":"http:\/\/totfc.net\/?p=44721"},"modified":"2020-08-01T22:35:49","modified_gmt":"2020-08-02T02:35:49","slug":"when-to-not-fuck-with-wawa","status":"publish","type":"post","link":"https:\/\/totfc.net\/?p=44721","title":{"rendered":"When to not fuck with Wawa"},"content":{"rendered":"

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TL;DR<\/a>: Wawa suing New Jersey convenience store named Dawa for infringement of copyright, citing that their name and wordmark is too similar to theirs<\/span><\/p>\n

I\u2019m torn<\/a> \u2013 on one side of the field is Wawa, the convenience chain that I went to a lot when I got my license, whose sandwiches and iced tea I love more than many people on the planet.\u00a0 But on the other side, Dawa is Korean owned and operated, and I always have a soft spot in my heart for my people<\/em> just trying to make a living and minding their own business.<\/span><\/p>\n

Ultimately, as much as it pains me to take the side against Koreans, the reality is that they don\u2019t really have much ground to stand on when it comes to going up against a vastly larger company such as Wawa.\u00a0 And honestly, Wawa\u2019s not wrong, since Dawa\u2019s storefront and wordmark are pretty much copied straight out of Wawa\u2019s identity.<\/span><\/p>\n

The defense isn\u2019t wrong, and \u201cdawa\u201d in Korean (\ub2e4\uc640) is roughly translated to \u201ccome all,\u201d which is a pretty positive name for a convenience store, but the unfortunate reality is that when the day is over, Wawa came first, and they have the high ground when it comes to who gets to use the goofy-sounding word and what all imitators are based off of.<\/span><\/p>\n

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Back in the day, there used to be something of an urban myth in Korean communities, that Wawa was ultimately named by Koreans, because of the perpetuating stereotype that Koreans ran convenience stores, many of them Wawas, and the tendency for Koreans to use the phrase\u00a0 \u201cwa-wa\u201d as in \u201ccome-come\u201d in a rushed manner.<\/span><\/p>\n

Ultimately, it doesn\u2019t really matter as Dawa has already conceded their name and will eventually change to something that doesn\u2019t quite sound so much like their geese-based competitors.\u00a0 Honestly, they should just change their sign to the actual written Korean of Dawa, and let their existing customer base continue to come and call it Dawa, while attracting older Korean customers by appearing as a Korean business.\u00a0 They don\u2019t have to truly forfeit their name, and Wawa can get off their nuts for having a wordmark that looks too similar to theirs.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

TL;DR: Wawa suing New Jersey convenience store named Dawa for infringement of copyright, citing that their name and wordmark is too similar to theirs I\u2019m torn \u2013 on one side of the field is Wawa, the convenience chain that I went to a lot when I got my license, whose sandwiches and iced tea I … Continue reading When to not fuck with Wawa<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[131,56,103],"class_list":["post-44721","post","type-post","status-publish","format-standard","hentry","category-brog","tag-branding","tag-food","tag-motherland"],"_links":{"self":[{"href":"https:\/\/totfc.net\/index.php?rest_route=\/wp\/v2\/posts\/44721","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/totfc.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/totfc.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/totfc.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/totfc.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=44721"}],"version-history":[{"count":1,"href":"https:\/\/totfc.net\/index.php?rest_route=\/wp\/v2\/posts\/44721\/revisions"}],"predecessor-version":[{"id":44723,"href":"https:\/\/totfc.net\/index.php?rest_route=\/wp\/v2\/posts\/44721\/revisions\/44723"}],"wp:attachment":[{"href":"https:\/\/totfc.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=44721"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/totfc.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=44721"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/totfc.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=44721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}