{"id":45363,"date":"2017-09-14T22:39:21","date_gmt":"2017-09-15T02:39:21","guid":{"rendered":"http:\/\/totfc.net\/?p=45363"},"modified":"2020-08-03T22:39:40","modified_gmt":"2020-08-04T02:39:40","slug":"having-logo-%e2%89%a0-entitled-success","status":"publish","type":"post","link":"https:\/\/totfc.net\/?p=45363","title":{"rendered":"Having logo \u2260 entitled success"},"content":{"rendered":"

\"\"<\/span><\/p>\n

People seem to like having logos.\u00a0 Logos for themselves, logos for their businesses, companies or other identities that they feel necessitate some sort of visual symbolization so that they can hope to one day be easily identifiable by an image and not even need words.<\/span><\/p>\n

However, for every single Nike, Honda, Target and even Chili\u2019s that have successfully ingrained their visual identities with the people for so long that they don\u2019t even have to use actual words in their branding anymore, there are probably a million failures of logos in the world for people, businesses and other entities that in all likelihood, abandoned their ideas not long after concepting their logos in the first place.<\/span><\/p>\n

It\u2019s like logo design always seems to come first, and then people think they can build around it, or so it seems, based on the frequency in which this tends to occur.\u00a0 Coming soon businesses announce their presences with nothing more than a generic press release and a logo often way too abstract to interpret.\u00a0 Restaurants that haven\u2019t opened yet unveil logos, signs and the visual identities of their menus before they\u2019ve even served a plate of food.\u00a0 And then there are the thousands of pleebs who think they have a great idea for a project, but before they launch anything, they make themselves a logo, share it on social media to farm likes, but then the drive to actually do anything with their project, it runs out of steam and then they log into Steam and play video games, but not after a poor logo is left and abandoned on the internet for others to witness their fleeting false dedication.<\/span><\/p>\n

Anyway, I\u2019m sidetracking here which is nothing out of the ordinary since I have a tendency to poorly veil rants about other things in posts that initially are spurred by a slightly relevant topic.<\/span><\/p>\n

<\/p>\n

So in honor of the 2019 Super Bowl, the City of Atlanta has rolled out, a logo<\/a> (!!), to commemorate the unfortunate reality that Atlanta is the city that gets to be the schmucks who get to be commercially ransacked and bled by what bureaucrats and politicians will undoubtedly trump as a massive, national success story and economic boon, in attracting the grandest sporting event of the year to the city.<\/span><\/p>\n

Yeah, hurrah, oh boy, and all that shit.\u00a0 I just know I\u2019m going to avoid doing anything in the city proper in that weekend in February, because the Super Bowl is notorious for bringing more headache, inconvenience, and in some cases, crime to cities than the NFL would care to admit to, but hey who needs to concern themselves with the residents and the inconsequential pleebs who exist in host cities on a daily basis, when there\u2019s corporate fellating to do all around.<\/span><\/p>\n

Back to the logo, which was the reason why I started writing in the first place: it looks stupid and I hate it, on top of thinking it\u2019s completely unnecessary and a waste of money and resources.\u00a0 It took all of two full seconds for me to take one look at the logo, and immediately correlate it with a balled-up piece of paper, ready to be tossed into the trash while yelling \u201cKOBE!\u201d<\/a> because that\u2019s exactly what it looks like.<\/span><\/p>\n

Whenever a high-profile logo like this comes out, I always like reading the story behind it, to see what kind of bullshit rhetoric those in charge of its conception spout, because I know that in most cases, there\u2019s actually no logical thought behind it, or that there are some minds so abstract that not even Pablo Picasso would be able to figure out what the fuck these so-called artists are doing.<\/span><\/p>\n

So apparently, the ball of trash is supposed to be representative of the Mercedes-Benz Stadium, which isn\u2019t at all surprising, because it still looks like what Megatron\u2019s butthole would look like.\u00a0 The red lines are supposed to represent the retractable panels of the roof, which okay, I\u2019m not sure how red lines bent at a 100-degree angle is supposed to represent that but sure.\u00a0 Ugly and incomprehensible as it may look, at least there\u2019s a thought behind having them.<\/span><\/p>\n

Now the gray lines intertwined through the middle though, now that\u2019s some of that corporate fluff bullshit I always love reading and then rolling my eyes over.\u00a0 They\u2019re goalposts!\u00a0 Eight of them!\u00a0 Because a football field really has eight goal posts!\u00a0<\/span><\/p>\n

Ironically, this could make the Super Bowl more compelling, if there were really eight goal posts.\u00a0 Like, instead of the two goal posts at each end zone, they could flank two on each of the sides of both end zones.\u00a0 And then they can have a taller and slightly further goal post behind the original goal posts.\u00a0 These could be some trick-shot kicks that have different point values than the standard field goal or extra points.\u00a0 Like instead of going for 3 on a field goal, aim for one of the side goal posts for 4.\u00a0 Or the kicker has the leg, go for not just 3 on the regular field goal, try and pass the second goal post in the back-back for a bonus extra 2 points.<\/span><\/p>\n

This would definitely shake up the dynamic of the game, and I\u2019m sure in the rare event that the San Diego<\/span> Los Angeles Raiders<\/span> Rams<\/span> Chargers made the Super Bowl, I\u2019m sure their Korean kicker<\/a>* would have a ball trying to Asian math crunch the physics behind trying to optimize his scoring potential from kicking trick shots.<\/span><\/p>\n

*Did you know there was an active Korean kicker?? Because I sure as fuck didn\u2019t.\u00a0 I don\u2019t follow the NFL enough, much less the <\/em>Chargers to have been aware of this.\u00a0 But goddamn, good for this fellow Korean, who even went to school in Georgia after turning down a ride to JMU<\/em>.<\/span><\/p>\n

The end result of this abstract direction is a jagged-looking ball of trash that looks like such, or, Megatron\u2019s butthole.\u00a0 And then there are these tidbits from the very-necessary press release for this piece of shit\u2019s unveiling:<\/span><\/p>\n

\u201cThe city of Atlanta and obviously the infrastructure is a key part of \u2026 bringing a Super Bowl to the community,\u201d he said. \u201cAnd the stadium \u2026 really helped close the deal.\u00a0<\/span><\/p><\/blockquote>\n

Infrastructure?\u00a0 What fucking infrastructure?\u00a0 If this city had any modicum of infrastructure, it would have gentrified twice over by now, and we\u2019d have property values issues that would rival San Francisco.<\/span><\/p>\n

And then there\u2019s this:<\/span><\/p>\n

The host committee\u2019s logo won\u2019t be the only one associated with the 2019 Super Bowl. The NFL will release its own logo for the game early next year.\u00a0<\/span><\/p><\/blockquote>\n

So not only is Super Bowl Lee (sounds aZn) getting a shitty logo on the local side of things, the NFL\u2019s version of the SBLEE logo is going to come into existence sometime next year.\u00a0 So by the time SBLEE actually rolls around, the press junkets are going to be clogged to the gills with like the NFL logo, Megatron\u2019s Butthole, SBLEE logo, AFC logo, NFC logo, the New England Patriots\u2019 logo and whomever comes out of the NFC\u2019s logo, as well as logos for like Mercedes-Benz, Gilette and whatever major corporate sponsors will be involved.<\/span><\/p>\n

Even people who put together NASCAR cars will look over and say god damn that\u2019s a lot of logos.<\/span><\/p>\n

The ironic thing is that despite the fact that this logo is all about branding Atlanta, I\u2019m going to assume that the visibility of it is going to be quite minimal.\u00a0 I\u2019d wager that the primary places I\u2019ll see Megatron\u2019s Butthole will be places like local airports, hotels and tourist sites, and probably very minimally everywhere else.\u00a0 Despite advertising Atlanta, Atlanta will be the place where nobody\u2019s going to actually see it.\u00a0<\/span><\/p>\n

Great use of money.<\/span><\/p>\n

Normally, I don\u2019t take the designer\u2019s sides on this, but in this particular instance, I can\u2019t help but feel that because it\u2019s apparent that the SBLEE committee of Atlanta had no idea where they were going, I have to assume that the narrative behind all this was a frustrating process for the designer.\u00a0 I bet after several rounds of potentially better and less bullshitty concepts were tweaked to death and scrapped, the designer probably looked at one of the balls of crumpled paper at his desk and just drew something abstract out of that.<\/span><\/p>\n

Voila.\u00a0 We have another unnecessary and useless logo in the world.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

People seem to like having logos.\u00a0 Logos for themselves, logos for their businesses, companies or other identities that they feel necessitate some sort of visual symbolization so that they can hope to one day be easily identifiable by an image and not even need words. However, for every single Nike, Honda, Target and even Chili\u2019s … Continue reading Having logo \u2260 entitled success<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[159,131,79,45,94,143,165,49],"class_list":["post-45363","post","type-post","status-publish","format-standard","hentry","category-brog","tag-advertising","tag-branding","tag-cashmoney","tag-fail","tag-graphic-design","tag-ohatlanta","tag-politics","tag-wtf"],"_links":{"self":[{"href":"https:\/\/totfc.net\/index.php?rest_route=\/wp\/v2\/posts\/45363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/totfc.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/totfc.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/totfc.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/totfc.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=45363"}],"version-history":[{"count":1,"href":"https:\/\/totfc.net\/index.php?rest_route=\/wp\/v2\/posts\/45363\/revisions"}],"predecessor-version":[{"id":45365,"href":"https:\/\/totfc.net\/index.php?rest_route=\/wp\/v2\/posts\/45363\/revisions\/45365"}],"wp:attachment":[{"href":"https:\/\/totfc.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=45363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/totfc.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=45363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/totfc.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=45363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}