{"id":45773,"date":"2018-04-01T10:11:23","date_gmt":"2018-04-01T14:11:23","guid":{"rendered":"http:\/\/totfc.net\/?p=45773"},"modified":"2020-08-06T10:11:34","modified_gmt":"2020-08-06T14:11:34","slug":"when-in-doubt-change-the-name-make-logos","status":"publish","type":"post","link":"https:\/\/totfc.net\/?p=45773","title":{"rendered":"When in doubt, change the name, make logos"},"content":{"rendered":"

\"\"<\/span><\/p>\n

That\u2019s the Atlanta way.\u00a0 Or rather, announce news<\/a> that declares some grand unification of transportation agencies in order to mask that some other umbrella-shell company is being created that will pay off a whole lot of new people for doing jack shit.<\/span><\/p>\n

Fresh on the heels of my last post where Google put a spotlight on the unintentionally-official meaning of MARTA comes this news that Georgia is going to create a regional transit governing system that will oversee the mass transit authorities across the entire Metro Atlanta area; including MARTA.\u00a0 The solution?\u00a0 A new name!<\/span><\/p>\n

The Atlantaregion Transit Linkauthority, or The ATL<\/em><\/strong>!\u00a0 And they invented new words in the process because they don\u2019t know how acronyms work!<\/span><\/p>\n

In other words, the goal on paper is that supposedly by 2023, all buses, from Cobb\u2019s CobbLink, Gwinnett\u2019s GRTA, MARTA, and any other regional buses in Clayton or DeKalb will all be re-branded ATL buses.\u00a0 All MARTA trains will be re-branded ATL trains.\u00a0 The ATL transportation options will hopefully be consolidated under one brand and identity, with the theory that it will supposedly actually help boost economic viability.<\/span><\/p>\n

What\u2019s actually going to happen is that by 2019, the teats of all these regional transit authority will be milked by a few people who came up with this brilliant idea, they\u2019ll make a lot of money, by 2021, The ARTLA will be all but forgotten 2022, Cobb and Gwinnett will still be afraid of black people and oppose the rebranding of their buses and in 2023, MARTA will still be MARTA, GRTA will still be GRTA, Cobb will still be vehemently opposed to black people, and Google will still spit out Moving Africans Rapidly Through Atlanta in their queries<\/a> for the meaning of MARTA.<\/span><\/p>\n

<\/p>\n

Seriously, I think this is a terrible idea.\u00a0 Georgia politics love to make announcements and increasingly create higher and taller shell companies and agencies to fold their other failed experiments into, but in the process, bilking more and more money into the pockets of fewer and fewer individuals.\u00a0 Rarely do any actions actually occur, and only after the bars have been set so jadedly low that when they actually do happen, they\u2019re trumpeted as these monumental successes, and it resets all the expectations to these really low-hanging fruits.<\/span><\/p>\n

I\u2019m positive The ARTLA will get a new logo in coming months, because the city really loves to blow money on logos and brands that they never<\/a> actually use<\/a>, but at least someone is making some money somewhere, but that\u2019s often times the goal anyway.<\/span><\/p>\n

It\u2019s really not that difficult what the people of Atlanta really want \u2013 more action, fewer announcements.\u00a0 Instead of talking about all these plans that will consolidate the highly inefficient transit options of the city, just fucking doing things about it.\u00a0 Even if it The ARTLA plan goes through, what\u2019s going to prevent it from being as segregated as it is now?\u00a0 People will avoid the routes that veer embarrassingly around Cobb and don\u2019t reach Gwinnett, and the trains will still only go to the airport, but stop just outside the city lines of John\u2019s Creek.<\/span><\/p>\n

If shit like this isn\u2019t ever resolved by 2023, all the acronyms, logos and name changes in the world won\u2019t change a single fucking thing, but at least some corrupt assholes will be getting paid each time.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

That\u2019s the Atlanta way.\u00a0 Or rather, announce news that declares some grand unification of transportation agencies in order to mask that some other umbrella-shell company is being created that will pay off a whole lot of new people for doing jack shit. Fresh on the heels of my last post where Google put a spotlight … Continue reading When in doubt, change the name, make logos<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[131,51,79,45,94,118,143,165,10],"class_list":["post-45773","post","type-post","status-publish","format-standard","hentry","category-brog","tag-branding","tag-cars","tag-cashmoney","tag-fail","tag-graphic-design","tag-marta","tag-ohatlanta","tag-politics","tag-traffic"],"_links":{"self":[{"href":"https:\/\/totfc.net\/index.php?rest_route=\/wp\/v2\/posts\/45773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/totfc.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/totfc.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/totfc.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/totfc.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=45773"}],"version-history":[{"count":1,"href":"https:\/\/totfc.net\/index.php?rest_route=\/wp\/v2\/posts\/45773\/revisions"}],"predecessor-version":[{"id":45775,"href":"https:\/\/totfc.net\/index.php?rest_route=\/wp\/v2\/posts\/45773\/revisions\/45775"}],"wp:attachment":[{"href":"https:\/\/totfc.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=45773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/totfc.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=45773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/totfc.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=45773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}