{"id":46013,"date":"2018-07-24T22:47:34","date_gmt":"2018-07-25T02:47:34","guid":{"rendered":"http:\/\/totfc.net\/?p=46013"},"modified":"2020-08-07T22:47:51","modified_gmt":"2020-08-08T02:47:51","slug":"so-savage-you-have-to-respect-the-tactic","status":"publish","type":"post","link":"https:\/\/totfc.net\/?p=46013","title":{"rendered":"So savage, you have to respect the tactic"},"content":{"rendered":"

\"\"<\/span><\/p>\n

A week ago, I got a horrible email in my inbox: Chick Fil-A was shutting the door on their wildly popular cow calendar promotion.\u00a0 Citing after 20 years something something, I couldn\u2019t really make out the rest from the rage that welled up behind my eyes but the point is, Chick Fil-A was ending their calendar, which meant no more monthly free shit ever again.<\/span><\/p>\n

Obviously, a company like Chick Fil-A doesn\u2019t become go-zillionaires<\/a> without watching every single nickel and dime, and somewhere in some analytical study, it was deemed that the free shit given out every month on top of the sales of the calendars themselves, don\u2019t really match up to the money is expected to come in as a result.\u00a0 So regardless of how popular the calendars are, although everyone and their mother knows people only get them for the 12 months of free shit, they\u2019re closing the door on the promotion.<\/span><\/p>\n

But amidst the outrage caused by Chick Fil-A killing off their calendar, Bojangles swoops onto the stage to announce the launch<\/a> of their calendar.\u00a0 Except Bojangles\u2019 calendar is free to join, completely digital, but still offers coupons of free or discounted shit.<\/span><\/p>\n

<\/span><\/p>\n

I think the best part about their launch is the savage way in which they pull the curtains back a little bit and acknowledge that people really only liked the Chick Fil-A calendar solely because of the coupons, with their headline of:<\/span><\/p>\n

\"\"<\/span><\/p>\n

Either Bo\u2019s caught some insider information that Chick Fil-A was going to shutter the calendar, or they have a team that worked really fast at whipping up the necessary graphics, promotion and analytics that this can work in the span of finding out Chick Fil-A shuttered to when they launched.<\/span><\/p>\n

The bottom line is that I absolutely love the tactic and intent of Bojangles with this, and I\u2019m really hoping that it pays out for them.\u00a0 I already signed up and I\u2019ve gotten my first coupon for a free bacon-egg-and-cheese biscuit, which is obviously going to get me to go by where I\u2019ll inevitably get a Cajun filet biscuit as well, because no trip to Bojangles is complete without one.<\/span><\/p>\n

No disrespect towards Chick Fil-A, because I still love the shit out of their food, but god damn did they get played hard by Bojangles in this arena, and they\u2019re still the undisputed fast food choice of all Sundays.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

A week ago, I got a horrible email in my inbox: Chick Fil-A was shutting the door on their wildly popular cow calendar promotion.\u00a0 Citing after 20 years something something, I couldn\u2019t really make out the rest from the rage that welled up behind my eyes but the point is, Chick Fil-A was ending their … Continue reading So savage, you have to respect the tactic<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[159,131,79,56,52],"class_list":["post-46013","post","type-post","status-publish","format-standard","hentry","category-brog","tag-advertising","tag-branding","tag-cashmoney","tag-food","tag-owned"],"_links":{"self":[{"href":"https:\/\/totfc.net\/index.php?rest_route=\/wp\/v2\/posts\/46013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/totfc.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/totfc.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/totfc.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/totfc.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=46013"}],"version-history":[{"count":1,"href":"https:\/\/totfc.net\/index.php?rest_route=\/wp\/v2\/posts\/46013\/revisions"}],"predecessor-version":[{"id":46016,"href":"https:\/\/totfc.net\/index.php?rest_route=\/wp\/v2\/posts\/46013\/revisions\/46016"}],"wp:attachment":[{"href":"https:\/\/totfc.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=46013"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/totfc.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=46013"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/totfc.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=46013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}