{"id":46424,"date":"2018-12-27T21:17:42","date_gmt":"2018-12-28T01:17:42","guid":{"rendered":"http:\/\/totfc.net\/?p=46424"},"modified":"2020-08-09T21:17:54","modified_gmt":"2020-08-10T01:17:54","slug":"oh-atlanta-877","status":"publish","type":"post","link":"https:\/\/totfc.net\/?p=46424","title":{"rendered":"Oh, Atlanta #877"},"content":{"rendered":"

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To quote an internet commenter who was quoting any brand consultant:<\/span><\/p>\n

the best diversion to consistent mediocrity is new branding and messaging.<\/span><\/p><\/blockquote>\n

That being said, you know what that means!\u00a0 A new logo was made<\/a> for something that didn\u2019t need it!\u00a0 And not only was a new logo created for something that didn\u2019t need it, it also cost $590,000<\/a> to \u201cmake!\u201d<\/span><\/p>\n

Man, I am absolutely in the wrong business.\u00a0 I totally need to find a way to get back onto the agency side that somehow has entire cities in their back pockets, to where they can charge over half a million dollars to rip off the Airwalk shoes logo<\/a>, and then package it in 75 words of fluff and bullshit that could sell water to the ocean.\u00a0 Because I\u2019m pretty sure I could plagiarize one thing a year and be completely satisfied pulling in six figures for doing such and then calling it a year.<\/span><\/p>\n

I mean I don\u2019t even know where to begin with this perfect example of federal waste and in all likelihood crooked Atlanta politicians spoon-feeding their bedroom buddies.\u00a0 But I think the most succinct place to start is with just the symbol itself:<\/span><\/p>\n

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