![\"\"](\"http:\/\/totfc.net\/wp-content\/uploads\/2022\/10\/full_gusteau.jpg\")
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Over the last week or so, I\u2019ve been getting inundated with ads for David Chang\u2019s (endorsed) air-dried noodles, which effectively has taken David Chang from being a well-known restauranteur and into the arena of an actual home cooking brand.\u00a0<\/span><\/p>\n I have this love-hate opinion of David Chang, because when I first heard of him, I thought he was this weeb that sold out his Korean heritage by opening a restaurant called Momofuku.\u00a0 But then I learned that not only did he grow up in the same area I did in Virginia, one of my cousins has classes with him in high school, adding to the parallels I felt I had with him in this self-loathing manner.\u00a0 But then I really did enjoy his first Netflix series, Ugly Delicious<\/em>, because it was a well-produced series that had a lot of heart and soul in it.\u00a0 But then anything he did afterward turned into this cringey star-fucking humblebrag, because of his increasing celebrity, so I\u2019m mostly at this 60\/40 scale of thinking he\u2019s uncool, because anonymous people on the internet\u2019s opinions totally matter.<\/span><\/p>\n Never mind that the product is about the whitest alternative to instant ramen there possibly could be, and their marketing pitch strategy that seems to think people are choosing to eat these 17\u00a2 pucks of freeze dried noodles in pure salt water because they have a financial choice, and that \u201cat ~$4 a meal\u201d buying Momofuckyou air-dried noodles are a superior alternative.\u00a0 Or that we\u2019re supposed to believe that Chang himself was actually involved in \u201cten years of flavor research\u201d when the guy is a few years older than I am, which would imply that he actually had any time at all in his early 30s to give a fuck about how to make a more white people friendly version of instant ramen.<\/span><\/p>\n It\u2019s that by entering the world of producing DIY home cooking products, David Chang has basically turned into Gusteau from Ratatouille<\/em>, spring-boarding his restaurant brand and celebrity status into a cheesy food brand.\u00a0 Sure, it will in all likelihood make him richer beyond my capable dreams, but on the less-significant and internet coolness side of things, make him kind of a lame sell-out.\u00a0<\/span><\/p>\n Obviously I\u2019m of the belief that such is always the goal of those who achieve fame, because securing the financial freedom for your family and possibly the generation(s) beyond you is always more important than what strangers think of you.\u00a0 But I really wanted to make the comparison of David Chang to Gusteau, because it\u2019s what I think he\u2019s on the cusp of doing.\u00a0<\/span><\/p>\n Sure, Gusteau is dead [spoiler-alert<\/em>] and it\u2019s his crooked sous chef selling him out, but if Chang decides to go beyond noodles, and starts trying to sell DIY Indian food or soul food or Caribbean food, then he\u2019s basically a real-life Korean Gusteau, worthy of having a series of tasteless cardboard cutouts of him wearing stereotypical garb of various nationalities.<\/span><\/p>\n Either way, I\u2019m sure the internet and their endless parade of algorithms will know that I\u2019ve got any opinion of David Chang at all, and when he inevitably releases Momofuckyou\u2019s DIY chicken tikka masala, I\u2019ll be ready and waiting to photoshop his head on Dhalsim\u2019s body for an I-told-you-motherfuckers-so brog post.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" Over the last week or so, I\u2019ve been getting inundated with ads for David Chang\u2019s (endorsed) air-dried noodles, which effectively has taken David Chang from being a well-known restauranteur and into the arena of an actual home cooking brand.\u00a0 I have this love-hate opinion of David Chang, because when I first heard of him, I … Continue reading David Chang has apparently gone full Gusteau<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[131,79,100,56,203,41,89,156,190],"class_list":["post-49004","post","type-post","status-publish","format-standard","hentry","category-brog","tag-branding","tag-cashmoney","tag-comparison","tag-food","tag-marketing","tag-movies","tag-racism","tag-social-media","tag-white-people"],"_links":{"self":[{"href":"https:\/\/totfc.net\/index.php?rest_route=\/wp\/v2\/posts\/49004","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/totfc.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/totfc.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/totfc.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/totfc.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=49004"}],"version-history":[{"count":1,"href":"https:\/\/totfc.net\/index.php?rest_route=\/wp\/v2\/posts\/49004\/revisions"}],"predecessor-version":[{"id":49006,"href":"https:\/\/totfc.net\/index.php?rest_route=\/wp\/v2\/posts\/49004\/revisions\/49006"}],"wp:attachment":[{"href":"https:\/\/totfc.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=49004"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/totfc.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=49004"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/totfc.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=49004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}