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Scorched earth<\/a>: starting in 2025, Wendy\u2019s to explore surge pricing, where food costs dynamically change based on varying conditions; time, weather, demand<\/span><\/p>\n The knee-jerk reactions of the collective internet are probably exactly what anyone with a sensible brain would expect; full of bile, resentment, disdain, and a whole lot of declarations of never going to Wendy\u2019s again, among other hard statements most feel comfortable spouting off on the internet without.\u00a0 And absolutely nothing positive or with any hint of praise because nobody is in the 1% of greedy fucks who make these kinds of choices.<\/span><\/p>\n And who can really blame anyone for being disappointed and furious over this kind of announcement?\u00a0 Fast food exists because it\u2019s supposed to be cheap, predictable, reliable to exist, and not something where anyone rolling up to a Wendy\u2019s has to think about not knowing what prices they\u2019re going to see on the menu.<\/span><\/p>\n It goes without saying that this is a 100% cash grab, because everyone knows consumers aren\u2019t going to be seeing \u201cthe low end\u201d of the pricing model beyond perhaps those weird 30-minute windows in between breakfast and lunch time and lunch time and dinner, and that\u2019s only if the weather conditions aren\u2019t remotely hazardous.\u00a0 Store personnel probably won\u2019t be seeing any sort of monetary benefit to financial fluctuation, and in fact when some locations actually start losing business due to this reckless idea, their jobs will be where the difference in earnings will be made up from.<\/span><\/p>\n Unsurprisingly, most everyone knows it, and those who do, all hate it.\u00a0 It\u2019s flagrant greed and complete disregard for consumers, whose stress levels are already ratcheted up to the moon due to the completely imbalanced escalations of inflation versus wages.<\/span><\/p>\n Now I like Wendy\u2019s food, there\u2019s a reason why they\u2019re one of the few burger joints that still manages to thrive, at least in the Atlanta area.\u00a0 Burger Kings a few and far between locations, McDonalds is widely regarded as somehow unhealthier than Wendy\u2019s, and there just aren\u2019t enough Dairy Queens to compete against Wendy\u2019s it seems.\u00a0 Five Guys are already branded being egregiously priced, but at least they don\u2019t (yet) flex their prices based on time and weather conditions.<\/span><\/p>\n But the thing is, I go to Wendy\u2019s as frequently as I go to McDonald\u2019s, which is to say practically never.\u00a0 At least where I am, all the Wendy\u2019s are completely staffed with the dregs of the dregs of society, and they\u2019re completely unreliable, drive-thru lines wrapped around the building, that is if they didn\u2019t decide to close up shop at 8:30 pm when they\u2019re supposed to be Open Late.™\u00a0 And the last few times I\u2019ve actually eaten their food, as tasty as it is, my body definitely regretted it when I\u2019m waking up at 2-3 am because my digestive system is revolting.<\/span><\/p>\n So I\u2019m not concerned with my conviction at being able to further avoid Wendy\u2019s if and when this bullshit surging comes to my area, because I don\u2019t like late night toilet runs that aren\u2019t on my own terms, but I still understand all the salt and all the rage and all the resentment towards the company all the same upon this news coming to light.<\/span><\/p>\n Aside from the obvious cash grab that this is, it\u2019s also an obvious phishing expedition; Wendy\u2019s looking for markets where they can hike up costs, based on the markets whose numbers don\u2019t seem to be affected in customer order numbers regardless of price surging.\u00a0 So probably big cities full of people with deep pockets, where people already spend like they\u2019re out of touch with the classes in a position lower than their own, will inevitably have their general costs raised permanently, because make no mistake, surge pricing will inevitably come to an end, once Wendy\u2019s realizes the maximum price points every region could sustain while not losing too many customers.<\/span><\/p>\n So as much as I\u2019d love to see this become the beginning of the end for the company as a whole, and we\u2019ll see some Wendy\u2019s burn to the ground as if there were a Black Lives Matter demonstration going tits up outside them, it\u2019s unfortunately going to end up with a shitty fast food company getting all the information they need in order to jack up their costs and ultimately make even moar money, while the Americans that have no choice but to sustain themselves on fast food, suffer even more.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" Scorched earth: starting in 2025, Wendy\u2019s to explore surge pricing, where food costs dynamically change based on varying conditions; time, weather, demand The knee-jerk reactions of the collective internet are probably exactly what anyone with a sensible brain would expect; full of bile, resentment, disdain, and a whole lot of declarations of never going to … Continue reading Wendy\u2019s surging real hard to alienate customers<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[176,98,79,100,120,56,191,83,156],"class_list":["post-49813","post","type-post","status-publish","format-standard","hentry","category-brog","tag-murica","tag-bathroom","tag-cashmoney","tag-comparison","tag-fat-people","tag-food","tag-greed","tag-observations","tag-social-media"],"_links":{"self":[{"href":"https:\/\/totfc.net\/index.php?rest_route=\/wp\/v2\/posts\/49813","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/totfc.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/totfc.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/totfc.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/totfc.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=49813"}],"version-history":[{"count":1,"href":"https:\/\/totfc.net\/index.php?rest_route=\/wp\/v2\/posts\/49813\/revisions"}],"predecessor-version":[{"id":49815,"href":"https:\/\/totfc.net\/index.php?rest_route=\/wp\/v2\/posts\/49813\/revisions\/49815"}],"wp:attachment":[{"href":"https:\/\/totfc.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=49813"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/totfc.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=49813"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/totfc.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=49813"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}