![\"\"](\"http:\/\/totfc.net\/wp-content\/uploads\/2025\/01\/walmart_logofail.jpg\")
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Forbes<\/a>: Walmart \u201crebrands\u201d for the first time in nearly 20 years, response is predictable but justifiable<\/span><\/p>\n Often times I get pegged of being jaded or pessimistic about the design industry.\u00a0 Why are you in it then?\u00a0 If you don\u2019t like it, do something else with your life<\/em>.\u00a0 And so on, and so on.<\/span><\/p>\n By the way, this Sisyphus-ian effort cost $1.25 million dollars.<\/span><\/p>\n Honestly, in the history of rebrands, $1.25M isn\u2019t the worst or highest dollar amount sunk into one, but considering the sheer lack of effort that went into this, it\u2019s still pretty noteworthy, and undoubtedly chalks up to be a classic example of egregious corporate waste of money.<\/span><\/p>\n For years, I\u2019ve always called the Walmart star \u201cthe butthole\u201d because let\u2019s be real here, it basically looked like a little yellow sphincter, and I figured it was apropos that they did that, considering the sheer amounts of fucking they did to the market, economy and small business.\u00a0 Also, I personally think Walmart sucks ass as a whole, so there\u2019s that association too.<\/span><\/p>\n I don\u2019t really know or can fathom why Walmart felt the need to rebrand in the first place, but I guess if those in the world of business feel\u00a0 if you\u2019re not constantly evolving, you\u2019re dying, shit like redundant, unnecessary and minimal effort rebrands gets accusatory eyes off your nuts for a minute and makes it look like they\u2019re doing something, other than fucking the world of commerce and getting a bunch of old white men richer by the hour.<\/span><\/p>\n Seriously though, there\u2019s really not as much to rant about as I felt there could\u2019ve been; that\u2019s just how little effort that Walmart put into this rebrand.\u00a0 They literally just pressed increase stroke around both the butthole as well as the wordmark, and the end result is a bolder wordmark, and a butthole that has appeared to have gotten a little more clenched.<\/span><\/p>\n There\u2019s an easy joke about the shitshow that 2025 and beyond seems like it\u2019s going to be, leading to clenched anoos-es throughout \u2018Murica, but I don\u2019t get the impression that Walmart as a company isn\u2019t necessarily in opposition to the parties that might be leading to these tighter assholes, so I don\u2019t think it really works.<\/span><\/p>\n Perhaps it\u2019s more representative to how the company is a bunch of tightwad fucks who sinch and clench and choke out small businesses throughout the world, squeezing all the way to their assholes, which is ultimately what the butthole represents.<\/span><\/p>\n Either way, I don\u2019t shop there, and I actively go out of my way to typically avoid them when I can.\u00a0 I like protecting my butthole literally and metaphorically, and don\u2019t wish to support companies that go out their way to raze the buttholes of the people; as well as put out shitty creative and branding.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" Forbes: Walmart \u201crebrands\u201d for the first time in nearly 20 years, response is predictable but justifiable Often times I get pegged of being jaded or pessimistic about the design industry.\u00a0 Why are you in it then?\u00a0 If you don\u2019t like it, do something else with your life.\u00a0 And so on, and so on. Well, this … Continue reading I am in the wrong segment of this industry<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[159,130,131,79,45,94,52,28,190,49],"class_list":["post-50385","post","type-post","status-publish","format-standard","hentry","category-brog","tag-advertising","tag-art","tag-branding","tag-cashmoney","tag-fail","tag-graphic-design","tag-owned","tag-walmart","tag-white-people","tag-wtf"],"_links":{"self":[{"href":"https:\/\/totfc.net\/index.php?rest_route=\/wp\/v2\/posts\/50385","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/totfc.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/totfc.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/totfc.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/totfc.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=50385"}],"version-history":[{"count":1,"href":"https:\/\/totfc.net\/index.php?rest_route=\/wp\/v2\/posts\/50385\/revisions"}],"predecessor-version":[{"id":50388,"href":"https:\/\/totfc.net\/index.php?rest_route=\/wp\/v2\/posts\/50385\/revisions\/50388"}],"wp:attachment":[{"href":"https:\/\/totfc.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=50385"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/totfc.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=50385"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/totfc.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=50385"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"http:\/\/totfc.net\/wp-content\/uploads\/2025\/01\/stroke_walmart.gif\")
Well, this is a prime example of why I, and other designers end up the way we do, is when we hear about the richest companies on the planet, dumping millions of dollars into rebranding efforts, that in this case are literally taking their old logo and adding 1-2 points of stroke around it, and then calling it rebrand.<\/span><\/p>\n