TL;DR – Nike makes Colin Kaepernick the face of the company; right wing extremists react predictably by burning their possessions
I think of all the tropes that exist in busted-ass America, I think one of my favorites is when a notable company takes a liberal stance on a divisive topic, and people who disagree don’t just disagree, they disagree with fire. Literally. As in they set fire to said company’s products that they’ve presumably paid for, owned and used at some point in their lives. Because they disagree with them politically.
Sometimes it’s not just fire, or fire at all. People shot their YETI coolers with actual ammunition, and then some people good old fashioned spiked their Keurig coffee makers onto the ground. But the end result is still the same, that things end up destroyed.
Things, like Nikes and YETIs and Keurigs, that at some point, someone paid money for; money that went into the coffers and accounted into the annual reports of millions and billions of dollars for companies as the aforementioned.
Yeah, people destroy their shit when any of them take a stance on something that not everyone agrees on. As if destroying them will magically get their money back, which of course is not the case. So people end up angry and bent out of shape, and on top of that, now have to go out and buy some new sneakers or workout apparel, or a new cooler, or a new coffee maker.
All because they’re attention whores who feel required to make videos of themselves demonstrating their eagerness to waste their own money and resources, all because some people don’t agree with your line of thinking.
Real intelligent reactions, there.