I’m at the gym and in between some dumbbell presses, I look up at the television and see a headline scroll across saying “Tesla Truck Breaks the Internet.”  And then suddenly, this thing shows up on screen, and my knee-jerk reaction is something that looks like a cross between the Pyramid Head helmet with wheels, and one of the numerous one-trick wedge-shaped robots from Robot Wars that won matches solely by wedging themselves under the competition and upending them.

But ultimately, my eyebrow scrunched and I mouthed “what the fuck” at what I was seeing, because it was without question the most radically designed automobile that I’ve seen designed that wasn’t CG from Test Track in Disney World.

Look, I get that I often fall into the category of being reluctant to accept change, and I often police myself to try and be open-minded to new and radical things that come to fruition these days.  But seriously, Tesla’s Cybertruck is pushing the boundaries of accepting change for the sake of change, or because they really think that they’re making something that is going to make a difference in the long run.

I mean, as an automobile manufacturer, I think Tesla is really cool.  My wife wants a Tesla Model 3/S/X like nobody else’s business, and from an environmental standpoint, it’s incredible that there’s a car that’s 100% electric, produces zero emissions, AND doesn’t look like a glorified Mario Kart, AND gets outstanding performance.

But the Cybertruck takes a lot of that equity and flushes it down the toilet.  Although the internet wasted zero time at all making the comparison, it really does feel like that episode of The Simpsons where Homer finds out he has a long-lost brother Herb, who’s a successful automotive mogul, but then entrusts Homer with designing the car of the future, which results in this abomination, and to make matters worse the production costs of it ended up bankrupting the company.  It’s like Elon Musk entrusted his long-lost American brother Jimbo Musk to create the pickup truck that Americans wanted, and they ended up with the Cybertruck.

Seriously, “special” is really the only way to describe the Cybertruck, but now without one of those pregnant hesitations before saying the word special, as if to imply that what you’re really trying to say is retarded, but can’t because it’s politically incorrect to be using the R-word these days.  Based on how difficult it is to delineate what side is front and which side is the back, it reminds me of the Tyco Rebound RC cars that could go in either direction and could even flip upside down and still function.

The bottom line is that I understand that someone needs to be the first, when it comes to attempting to break new ground, but I would’ve thought Tesla would’ve been a little more conservative when it came to trying to make waves than this.  The Cybertruck not only doesn’t even look like a truck, but instead it looks like the kind of imaginative fantasy vehicles that children draw on construction paper with crayons.  But actually rendered and built in reality, it’s a cringey abomination of a turd on wheels that really makes me wonder what Tesla’s strategy is; no press is bad press, or do they actually think this actually has a chance of exploding in the market?