Tag: advertising

Having logo ≠ entitled success

~ dannyhong ~ Leave a comment

People seem to like having logos.  Logos for themselves, logos for their businesses, companies or other identities that they feel necessitate some sort of visual symbolization so that they can hope to one day be easily identifiable by an image and not even need words.

However, for every single Nike, Honda, Target and even Chili’s that have successfully ingrained their visual identities with the people for so long that they don’t even have to use actual words in their branding anymore, there are probably a million failures of logos in the world for people, businesses and other entities that in all likelihood, abandoned their ideas not long after concepting their logos in the first place.

It’s like logo design always seems to come first, and then people think they can build around it, or so it seems, based on the frequency in which this tends to occur.  Coming soon businesses announce their presences with nothing more than a generic press release and a logo often way too abstract to interpret.  Restaurants that haven’t opened yet unveil logos, signs and the visual identities of their menus before they’ve even served a plate of food.  And then there are the thousands of pleebs who think they have a great idea for a project, but before they launch anything, they make themselves a logo, share it on social media to farm likes, but then the drive to actually do anything with their project, it runs out of steam and then they log into Steam and play video games, but not after a poor logo is left and abandoned on the internet for others to witness their fleeting false dedication.

Anyway, I’m sidetracking here which is nothing out of the ordinary since I have a tendency to poorly veil rants about other things in posts that initially are spurred by a slightly relevant topic.

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Judging a book by its title

~ dannyhong ~ Leave a comment

When it comes to Chinese food, I’m not particularly picky.  I mean, let’s be honest here, Chinese food in America is about as American as McDonald’s is, so going to Royal China in Atlanta isn’t going to be terribly different from Lucky Golden Buddha in Seattle or China King 3 in Oklahoma.  Furthermore, I usually favor my Chinese food either delivered to my house so I can be lazy, or going to a buffet where I can stuff my face like a miserable fat fuck and regret it terribly later on in the day.  There’s almost no appeal at all when it comes to going to a Chinese restaurant where the food is not unlimited.

Until I discovered the existence of this place.  Where the name of the restaurant alone is enough to elicit an opinion of “no fucking way,” and eventually “I want to try this place out if they’re so audacious to have such an iconic name that triggers so much nostalgia.”

I mean seriously, when you’re going to name your restaurant Double Dragon, you have to know you’re going to be putting a bullseye on yourself from snarky gamers that are 30-years old and older at this point.  You also have to know that you’re seriously not trying hard to hide the fact that you’re seriously infringing on some copyrights, from the name itself, to the logo they’re using, but then again, it’s hard to really nail down who owns the rights to the franchise these days; so maybe there’s no concerns that Technos or Atlus or whomever develops and publishes the game is going to bother coming after them.

Seriously, the logo could be slapped onto an NES cart and look like a legit edition to the series, it’s so blatantly based on the video game franchise.  The dragons are even the fucking colors of Billy and Jimmy. 

Regardless, a Chinese restaurant in Atlanta named Double Dragon.  I think that might be kind of racist, but the game is a Japanese development featuring white guys named Lee, and dragons are so very prominent in Chinese culture, so it too is hard to really nail down.  But I am most definitely piqued, and it’s now on my list of places that I would like to try.  If anything at all, this is kind of the closest thing I might ever see to restaurants named after video games, like I often hope to find an Indian restaurant called Yoga Fire.

I’m on PayPal’s side

~ dannyhong ~ Leave a comment

I never really noticed it, because I’m a human being that has a functional brain and knows how to read things before I press buttons, but apparently, there are actually people out there who get tripped up by the similarities between the PayPal logo and the Pandora logo, and now PayPal is suing Pandora for trademark infringement.

Consumerist accuses PayPal of going a little too far in dragging Pandora’s reputation onto the ground, to which they’re not entirely wrong, but I think you also kind of have to think of if you were PayPal; another well-known entity out there has basically lifted your identity and colors, and dumb people are confusing someone else with you.  That’d piss me off too, and make me say some unpleasant things publicly, if it helps expedite a resolution.

Ultimately, PayPal’s redesign came first, so in my opinion, they have the high ground in this debate.  And I think they do have some ground to stand on, because sure, Pandora is only one P versus two, but it also doesn’t help that the blue gradient within the Pandora P is basically mixed out of the two solid blue swatches that make up both of PayPal’s P’s.

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Sounds like Date Rape, Jr.

~ dannyhong ~ Leave a comment

Things have been pretty busy for me at work lately.  I’ve gotten some substantial sized projects that eat up the days and weeks pretty wholly, and I often times find myself with little to no downtime at work, and I’m putting in overtime on a regular basis as the busy season solders on for my job.  That being said, I’m not resentful or anything, but the truth of the matter is that I’m often times swamped, against a clock, and operating at a stress level that I’d rather not be in.

Whenever such is the case, I sometimes grow irritable towards the existence of peers and co-workers, and whether it’s their chatter, restless foot syndrome or their sheer inabilities to get over coughs, I feel the innate necessity to drown them out by whatever means necessary.  Which is to say that I listen to a lot of Pandora when I get swamped, because I don’t want to hear anything but my music while I plug away at my monumental assignments.

Unfortunately that also means that I’m subject to the endless parade of ads that comes along for being a pleeb free Pandora listener, since I’m streaming it through my phone because Big Brother has no problem with Facebook, YouTube or even Netflix, but restricts Pandora, and therefore cannot filter out the ads with AdBlock.  And there’s been one ad I’ve heard no less than 50 gozillion times now that’s caught my attention, not because I finally experienced what jetlag is really like, but the fact that it sounds like a recipe for being an FDA approved version of a date rape drug.

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Interesting logic

~ dannyhong ~ Leave a comment

I still remember when Jet.com first launched.  The media and internet touted them as an online retailer that could compete with Amazon.  They had an interesting business model that was along the lines of things get cheaper the more you purchase.  However, the notion of a membership fee was a tremendous turnoff for me, because I don’t really want to pay to have the right to shop.

Regardless, Jet seemed to do well without cheapskates like me supporting them.  To the point where they attracted the eye of the much-reviled Wal-Mart, and ultimately sold to them for $3.3 billion dollars, because they thought that acquiring Jet would help them combat Amazon.

So it sounds like Jet has really hit the big time, but then I saw this commercial recently that makes me wonder just what in the world they’re thinking.  Jet’s been pushing something called the “Careculator” in conjunction with their mobile app, where the thought process is that people can put a price on their friends and family.

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Probably profit from confusion

~ dannyhong ~ Leave a comment

Long story short: Coca-Cola experiencing boost in sales on light and zero-calorie soda in international markets after rolling out new can design for Coke products

My knee-jerk hypothesis is that people see all the red that saturates like 82% of these cans that they don’t realize that they’re purchasing Coke Light (Diet Coke) or Coke Zero until it’s too late, and since merchants typically don’t accept returns on opened containers, they’re just kind of boned and have to deal with it.

Maybe that was Coke’s plan all along.

Who really knows what Coke’s plan ultimately is.  There are those who think regular Coke is the devil because they’re solely counting calories.  And then there are those who think Diet and Zero are the devil because of sodium and aspartame.  This new experimental branding that has only been seen in Spain, Mexico and various parts of Europe seems to accomplishing this confusing effect that still retains each brand’s parent colors, but puts a massive Coke-red blob on all the cans.

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HP’s new logo is stupid

~ dannyhong ~ Leave a comment

Short story shorter: Hewlett-Packard introduces new logo which will start being on display with HP’s Spectre laptop series.

Here’s the thing, once you know that it’s by HP, it’s easier to visually identify the H and the P, because your brain is basically filling in the gaps for you.  But if you didn’t know that this was HP for Hewlett-Packard, then who’s to say that it’s an H and a P?  It could be a lower-case B, followed by a P, or even a lower-case B, followed by a lower-case R?

Or who says they’re even letters at all?  It’s almost like a hand-symbol like the shocker.  Or maybe it’s claw marks or something, for a company that takes its namesake from a ferocious animal?

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