I hope Southwest is ready to be mediocre

WaPo: Southwest Airlines eliminating open seating starting in 2025

In the grand spectrum of things, Southwest Airlines getting rid of open seating doesn’t really impact my life that much.  I don’t fly enough anymore to really be affected by this, because my life is too hectic at this juncture in my life and when it’s time for a family trip, driving is more economical and logical albeit more time consuming, but it’s better than dropping $2,100 on a trip to like Orlando.

But Southwest was always a company that I had some admiration for, because their general people-first modus operandi was always refreshing in the vast ocean of big businesses that existed solely to part dollars from the hands of the people and put them into the pockets of soulless shitheads known as investors and other finance-ey words used to describe old white people. 

And it’s not like they were starving by any stretch of the imagination, even during some of the most brutal recessions and stretches of financial wastelands, SWA was one of the few airlines that continually turned profits, mostly on account of their generally friendly business practices.

Reasonable fares, convenient routes, free checked bags, and free change policies; there was a lot to like about SWA, but if there was ever one thing that conversely blew the minds off of the dull-watted, and to some probably perceived as a deterrent and turn-off, was the open-seating policy that probably defeated more people than the internet itself.

Personally, it was, and has never been an issue for me, because I have a brain.  It’s not that hard to queue up in lines in little chunks of five behind clearly marked totems, and it takes either a little bit of upfront discipline or the willingness to pay a little extra to get Group A boarding, and seeing as how the vast majority of my travels on SWA have usually been by myself, I’ve almost always been able to grab an errant single aisle or window seat closer to the front of the aircraft, meaning I can get the fuck off sooner rather than later being wedged into the back of the aircraft and needing an extra 20 minutes just to deplane.

But if I had to guess, in spite of being their policy for over the last 50 years, SWA has simply had enough of the bullshit of dealing with passengers who just haven’t gotten it after a half century, passengers who conduct themselves like entitled spoiled assholes on the aircraft, and having to deal with passengers who they have to reimburse or give free second seats to because they’re the sizes of Pontiac Azteks.

Like the vast majority of things in the world that end up being declared ruined, there’s nobody really to blame, except people.

Sure, at the root of it, I want to accuse some managerial change at the higher rungs of the ladders at SWA, where some bean counters have identified a vast field of earning opportunities to be had by ditching open seating, and that’s probably not inaccurate, but the company had resisted many opportunities to switch in previous decades, but in this day and age, the bullshit of passengers has probably grown too much, their workforce has grown flakier and full of impatient younger heads, and enough is enough and this is where we’re headed.

The reality is that SWA has probably lost out on millions over the last few decades, by trying to be The People’s™ airline, with their friendly policies and acceptance and inclusion, and thanks to mounting passenger bullshit, they’ve probably just hit a philosophical wall of why they should be handicapping their earning capabilities being nice to a ton of assholes, when absolutely nobody else is doing it?

When the day is over, as I said, it doesn’t impact me a whole hell of a lot, but I would be curious to see what lies in the future for Southwest.  I don’t imagine the loss of open-seating is really going to impact the airline as much as many outlets on the internet make it sound like it’s going to, but for those people who were married to the concept, and are going to revolt, or at least no longer prioritize them because they’re basically transforming into an “ordinary” airline on the level of United or American or JetBlue, SWA is just going to likely blend into the pack, except, barring a change, more handicapped by virtue of not partnering up with travel aggregators like Google, Kayak, Travelocity and Expedia.

Their free baggage and lack of change fees might be enough to retain some customers, and I’m really curious to know what’s going to become of the large passenger policy once seats become assigned, and big people won’t be able to just lumber to the gate and assume an empty seat will be available next to theirs, but in the game of airline thrones, the most important thing is solely going to hinge on if as long as SWA can remain competitive with fares.

Regardless, I still lament over the days before SWA engulfed AirTran.  Not a travel day goes by where I don’t miss AirTran and the time where I could get sub-$200 RT fares to visit my family and eastern-based friends, and then cash in my credits to trips to Las Vegas or Seattle.  After the merger, all those routes have nearly doubled in cost, and despite my general positive opinion of their brand, I was not happy about it.

Things change, this is where we’re headed, and I hope SWA is ready to slide into the middle of the pack.  But as long as they don’t have to see any further videos and articles about their passengers being douchebag pricks on the internet, they probably are happy to take that deal in the long game.

Zuck may be a tool, but I respect what he’s doing with his physical life

I don’t know where or why I was shown it, but I saw a picture of Zuck without a shirt on at some MMA event, and I had a wtf moment at just how jacked the dorky motherfucker now is.  Whenever his name pops up somewhere, my mind automatically fills in the visual of Jesse Eisenberg’s portrayal of him in The Social Network, but with his doofy looking head with his buggy-looking eyes instead.

But in reality now, we’ve got a pretty athletic looking guy with budding muscle definition and a growing amount of jiu-jitsu training, because from what I understand it’s pretty much the only thing he does when he’s not being a corporate stooge these days.  Zuck is absolutely becoming a problem in that he’s a rich go-zillionaire, but is also developing the physique and the skillset to be able to fight, and that automatically knocks about 85% of the people who hate him for being who is off their pedestals of wishing they could bully him or intimidate him in a real-life fantasy altercation.

Don’t get me wrong, I don’t particularly care much for the guy, but I will freely admit that I respect what he’s doing with his body.  Think about all the billionaires and millionaires out there that are fat, soft and doughy, and all shaped like pears.  Because of their wealth, they’ve simply given up on trying at all when it comes to their bodies, because they can just continuously throw money at things until they get a positive result.

But Zuck, it’s like he revolves his day around his working out and BJJ training, and that running theFacebook or Meta or whatever the fuck company is making him infinite money is basically a nuisance of a day job that is interfering with his ability to train.  When he’s not practicing grappling, he’s most definitely got a nutritionist and personal trainers who ensure that his body becomes sculpted and is in optimal shape, and I have to give props that the man is actually investing a little bit of his wealth into his own physical well-being, because there are so many in similar positions to him that absolutely do not.

I mean, it’s exactly what I would do if I were infinitely rich and didn’t have to work anymore.  I’d have both a personal chef as well as a personal trainer to make sure I got adequate exercise with physical goals in mind, as well as being fed healthy food that doesn’t suck or get exhausted with.

And then I’d get hardcore into wood working or restoring cars, and building my Nissan Sil-Eighty because that is still something that I really would like to do in my life, and when I hit the points of progress where I can humblebrag about the things I’m working on, I won’t look like a fat fucking slob that people would look at and overshadow the quality of my work because they’re too busy laughing at me.  I guarantee, that the more jacked and competent that Zuck gets with his training, the less fuel the troglodytes of the internet have to clown on him whenever his name pops up in the future.

One of those my age is catching up with me moments

I participated in this hot chicken tenders eating contest, because it was hosted by Willy’s, basically my favorite eatery in the entire city of Atlanta metropolitan area.  This is the same company in which I became the self-proclaimed Burrito King™ of Atlanta when I won a promotion they had where I had to visit and make a transaction at all 28 Willy’s locations within a 30-day span which I accomplished in four.

Well, the Willy who created my favorite burrito joint got into hot chicken, and has been slowly expanding his restaurant portfolio into the hot chicken game, opening a location of one of his new ventures not terribly far from where I am.  And then I saw that there would be a hot chicken tender eating contest, and I thought to myself, no better way to flex on the small world of Willy’s than to go and win another contest.

After all, being Korean gives me a natural +10 in spicy food tolerance, and what the fuck do white people know about spicy food anyway, so I figured it would be a layup to roll in, crush three hot chicken tenders in the span of six minutes and walk away with a little bit of swag.  Honestly, the photo on their wall of winners was probably the most important prize of all, because when it comes to fat guy accolades, showing my superiority at spice tolerance is something that I wouldn’t mind flexing on all the pleebs who can’t handle heat.

Anyway, I came, went and saw, and much like I knew I could, crushed the three hot chicken tenders in six minutes and walked away a winner.  This wasn’t a contest where there was a last man standing, but basically series of waves, where 10 people take the challenge on at a time.  Six people bounced in the first wave, and I was a part of the second wave where another five people dropped out from the heat.  I didn’t stick around for the third wave, because I had already proven my point.

Howlin’ Willy’s hot chicken was definitely among the higher tiers of spicy I’ve ever had in my life, but I will maintain that it was still not the spiciest thing I’d ever eaten either; that distinction goes to some nuclear pork I had in Seoul, where mythical then-gf and I had to tap and waste the food, and the retribution was fairly immediate.  But as for Willy’s, I definitely felt the heat through the challenge, but I was able to make it through without much difficulty.  The heat was slow acting, but after it burns, it burns off quickly, and before I left the shopping center, I was already back to feeling fine.

That is until the remainder of the day progressed, and I started to get hit with what I’m guessing was the mother of heartburn.  I don’t really know, because I really didn’t know what heartburn was supposed to feel like.  It wasn’t like indigestion pain, but just this really dull ache in my stomach that made me want to stop whatever it was I was doing, and just put myself into a position where I could apply pressure to my gut or be in a folded position where the pressure would alleviate.

Effectively, the rest of my day was ruined, because I couldn’t really get comfortable, and it impacted my ability to be present with my kids and physically competent to operate at a normal level.  I crushed a bunch of Tums hoping it would help, and I don’t think it really did.  After the kids were down, I ran to the store to get some Pepto, since the thought of something coating my insides was an appealing one, and by the time I went to bed, I probably downed a quarter of the bottle.

I’d never felt more relieved when the indigestion did hit, because it was finally giving my body the opportunity to purge the hot chicken from my body and not to get too graphic but boy did it feel as hot evacuating the body as it did burning my mouth earlier in the day.

Fortunately, a night’s sleep seemed to cure what ailed me, but before going to bed, I expressed that I felt a lot of regret for participating in a fairly meaningless contest, even if it was held by Willy’s.  The prizes were minimal, but the punishment I put onto my 40+ year old body was pretty vicious.

At first, I was just wondering if this was just my body reacting to ghost pepper, something I don’t really think I’d ever had before.  But the reality is more likely that this was a stark reminder of how I’m not the 25-year old that could eat whatever I wanted and shrug it off within hours.  Lesson learned that this was a situation where I could’ve been smarter and erred on the side of not punishing my body for a pretty useless reason.  Even for Willy’s, no matter how much of a fan I am of the brand.

Wendy’s surging real hard to alienate customers

Scorched earth: starting in 2025, Wendy’s to explore surge pricing, where food costs dynamically change based on varying conditions; time, weather, demand

The knee-jerk reactions of the collective internet are probably exactly what anyone with a sensible brain would expect; full of bile, resentment, disdain, and a whole lot of declarations of never going to Wendy’s again, among other hard statements most feel comfortable spouting off on the internet without.  And absolutely nothing positive or with any hint of praise because nobody is in the 1% of greedy fucks who make these kinds of choices.

And who can really blame anyone for being disappointed and furious over this kind of announcement?  Fast food exists because it’s supposed to be cheap, predictable, reliable to exist, and not something where anyone rolling up to a Wendy’s has to think about not knowing what prices they’re going to see on the menu.

It goes without saying that this is a 100% cash grab, because everyone knows consumers aren’t going to be seeing “the low end” of the pricing model beyond perhaps those weird 30-minute windows in between breakfast and lunch time and lunch time and dinner, and that’s only if the weather conditions aren’t remotely hazardous.  Store personnel probably won’t be seeing any sort of monetary benefit to financial fluctuation, and in fact when some locations actually start losing business due to this reckless idea, their jobs will be where the difference in earnings will be made up from.

Unsurprisingly, most everyone knows it, and those who do, all hate it.  It’s flagrant greed and complete disregard for consumers, whose stress levels are already ratcheted up to the moon due to the completely imbalanced escalations of inflation versus wages.

Now I like Wendy’s food, there’s a reason why they’re one of the few burger joints that still manages to thrive, at least in the Atlanta area.  Burger Kings a few and far between locations, McDonalds is widely regarded as somehow unhealthier than Wendy’s, and there just aren’t enough Dairy Queens to compete against Wendy’s it seems.  Five Guys are already branded being egregiously priced, but at least they don’t (yet) flex their prices based on time and weather conditions.

But the thing is, I go to Wendy’s as frequently as I go to McDonald’s, which is to say practically never.  At least where I am, all the Wendy’s are completely staffed with the dregs of the dregs of society, and they’re completely unreliable, drive-thru lines wrapped around the building, that is if they didn’t decide to close up shop at 8:30 pm when they’re supposed to be Open Late.™  And the last few times I’ve actually eaten their food, as tasty as it is, my body definitely regretted it when I’m waking up at 2-3 am because my digestive system is revolting.

So I’m not concerned with my conviction at being able to further avoid Wendy’s if and when this bullshit surging comes to my area, because I don’t like late night toilet runs that aren’t on my own terms, but I still understand all the salt and all the rage and all the resentment towards the company all the same upon this news coming to light.

Aside from the obvious cash grab that this is, it’s also an obvious phishing expedition; Wendy’s looking for markets where they can hike up costs, based on the markets whose numbers don’t seem to be affected in customer order numbers regardless of price surging.  So probably big cities full of people with deep pockets, where people already spend like they’re out of touch with the classes in a position lower than their own, will inevitably have their general costs raised permanently, because make no mistake, surge pricing will inevitably come to an end, once Wendy’s realizes the maximum price points every region could sustain while not losing too many customers.

So as much as I’d love to see this become the beginning of the end for the company as a whole, and we’ll see some Wendy’s burn to the ground as if there were a Black Lives Matter demonstration going tits up outside them, it’s unfortunately going to end up with a shitty fast food company getting all the information they need in order to jack up their costs and ultimately make even moar money, while the Americans that have no choice but to sustain themselves on fast food, suffer even more.

No way this doesn’t backfire on Southwest

Good intentions, unwinnable situation: Southwest Airlines becomes only airline to accommodate larger passengers with complimentary adjacent seats

How it works: plus-size travelers either purchase two fares on Southwest in advance, or purchase one fare; either way, at the airport, they have to speak speak to a representative to discuss accommodation, be allowed to occupy two seats.  If they purchased two in advance, they can be retroactively be refunded one fare, or if they purchase one fare, speak to someone at the airport and get a second one for free; airline reserves the right to exorcise the benefit or shift other passengers based on availability.

First of all, I do think it’s cool that Southwest Airlines for making this choice to be accommodating to larger passengers.  It is a decision made on empathy, positivity and inclusion, and in the calculation of the business world, it’s a choice that will all but ensure that larger travelers will be looking at Southwest first, with them likely to make some bank on the fact that they’ll probably buy two Southwest fares knowing they can be refunded for one of them based on their girth, as opposed to buying two fares on any other airline and not getting any recompense.

But I also just think that Southwest is opening a can of worms, and has created something that will inevitably be abused and met with a lot of opposition, hostility and negativity by all other travelers who don’t fall into the same large category of those that this is intended to accommodate, almost like an ironic reverse form of discrimination.

I’m not the buffest, most swole guy on the planet, not by a long shot, but when I sit back and am in a relaxed sitting position, my shoulders often times creep over the plane of space that is the armrest.  When traveling with mythical wife, this is mitigated because she is petite and I can just raise the armrest and we can lean on each other, or share our adjacent space, but the fact of the matter is that regular old me, could constitute a person who “encroach past the armrest” which is the language that Southwest’s policy declares as being criteria to receive the large person BOGO, as I’d like to call it as politically correct as I care to speak it.

This policy just seems like it’s begging to be abused by all sorts of people, mostly active, muscular, tall and other physically large people whom might not necessarily be overweight, but still with bodies capable of taking up a lot of space.  And considering the fact that airline seats are tuna can sized to begin with, I don’t think it would take a tremendous amount of arguing for people to think they can lay claim to the large person BOGO as much as a person who tried out for My 600 Lb. Life.

Already, there are instances of the backlash of giving larger folks free bonus seats, as cited by the example of a woman and her kids who were bumped off an oversold flight because one or more larger passengers were getting free extra seats.  And this is where it’s really a nobody wins situation, because I understand that large passengers go through a lot of shit already, flying in an airplane doesn’t make it any easier, but at the same time, as a person with a lot of miles flown in my life, I know the general frustration of the traveling process to begin with, and can understand the frustration that must bubble up when you have to sit next to a large person who encroaches on your space or denies you the ability to board outright.

Furthermore, as altruistic of a policy this is meant to be, it’s still going to be subject to the opinions of live human beings that oversized travelers will have to subject themselves to when they are at the airport and wish to plead their cases.  Imagine the general sense of spectacle and embarrassment many already go through having to go to the counter to discuss the large person BOGO, but imagine how much worse it would be if the person at the gate is having a bad day or is someone who’s in no mood to be empathetic of a large person’s size, and then they deny the second seat, or they prioritize parties over a large person. 

Nobody wins in these cases either, and it’s only a matter of time before Southwest gets sick and tired of dealing with all the headaches, complaints, accusations of abusing rules, and other negative connotation before they decide to punt on the program outright, and large passengers are back to either purchasing two seats and taking a financial hit, or risking denigration and humiliation when they get seated next to a Karen who live-tweets their misery at being sat next to a large person on an entire flight.

Again, it’s cool that Southwest is trying to be more inclusive than all the other airlines, but the airline industry is already one of the most miserable and volatile experiences for people in the first place, trying to rock the boat to this magnitude just seems like an idea that’s just begging to backfire with catastrophic results.

The work trip

My job is sending me out to California to attend the Adobe MAX conference in Los Angeles. This is pretty cool because I can’t ever say that I’ve been on a work trip such as this before in my life; the last time I skipped town for a work function, it was to like Macon, Georgia where maybe like 12 people from various other satellite offices could meet my entire office when I worked for the state.

But yeah, work trip to California where they’re paying for the flights and the hotel.  You’d think I’d be more excited for this as it’s at the same time a little bit of a forced break from parenting, but I’m not treating this like it’s going to be the greatest experience of my life or anything.  It’s still a conference full of other graphic designers and creative types, and most of my zero readers probably know I have a bit of an eyeroll-ey contentious feeling towards that demographic.

Maybe it’s just that I’ve been doing it for so long that I think most of the bullshit high-up creatives say is full of shit and made up word fluff, or maybe I’m envious of the next generation of creatives and the talent that they bring to the table or maybe a little of both.  But the idea of being a conference full of these types isn’t necessarily my first preference of people to surround myself with, but that’s also probably me just being a curmudgeon about everything that’s usually the norm.

Honestly, the thing I’m looking forward to the most probably shouldn’t be any surprise, but it’s some of the potential food options I’ve scouted out.  Years of seeing drive-by reels of restaurants that usually anywhere but in Atlanta are now within reach, at least for ones found in downtown Los Angeles, or as the kids say, DTLA.  Yeah, I’ve found a few that are within reasonable distance to where I’m staying at, and as god as my witness, it’s my time to get my hands on shit like hot Cheetos loaded quesaritos, twice-wrapped burritos and trash can nachos.

However this isn’t to say that I’m completely no-selling MAX.  Instead of coasting through the event and scheduling nothing but layup workshops of shit in my wheelhouse, I’ve deliberately gone out of my way to schedule as many workshops and seminars of the things I’m not as versed in, so that I can actually maybe learn some shit and get on the path to some career advancement.

All the same, as a whole I really am looking forward to this trip as I’m nearing embarkation.  It’ll be nice to have a little bit of purely alone time, eat some trash I’ve always wanted to try and maybe I’ll learn something useful.

Dad Brog (#119): Sometimes I’d rather not know

For quite some time, I’ve usually been that type of guy that just never goes to the doctor, unless something is actively wrong.  Never did any annual checkups, physicals or anything other than eye exams or going to urgent care for what always seems like prednisone whenever I go.  I often used to say this stemmed from not wanting to miss out on work on account of the long stretch when I was freelancing and contracting, and when I wasn’t working then I wasn’t earning, but the truth is that even when I had landed full-time work with actual benefits, I still didn’t go then either, even if I were paying for it.

Then I got married, and that didn’t really change, except for the fact that I now had a wife that encouraged me to go, but I still made excuses and dragged my feet and resisted going, because I just didn’t really want to.  I felt fine, I exercised regularly, and I didn’t eat like a shithead too much, so I never felt like it was worth going since I felt fine, strong and healthy.

But then I had children, and I crossed into 40, so I finally relented and made the effort to at the very least, have an annual, just to make sure things were copacetic.  And last year, it was about what I had suspected, I was pretty much fine, with no real concerns.  I had little reason to think it was going to be any different this year, but if that were the case then I wouldn’t be writing this post now, would I?

The TL;DR is that it turns out that I’ve put on a not-insubstantial amount of weight, and my blood pressure is kind of high.  The thing is that despite the weight gain, my clothes all fit the same, save for some tightness in the chests of my shirts, but my pants all still fit, I still use the same rung on my belts, and I don’t really feel any different than I did physically a year ago, or longer.

But I don’t want to be the asshole who gets all “uuhhhhhh muscle weighs more than fat brah” and humble brag that I’ve been hitting the weights, and that my weight gain is solely based on the fact that I’ve been going to the gym with consistency over the last two years, versus the nearly two-year stretch in which I dropped a lot of muscle mass because of COVID affecting my ability to hit a gym.  Of course, I did hit my share of lazy stretches where my household eats a bunch of fast food or dines out/takes out more than we really should, but I do like to believe that some of my weight gain really is having put on some muscle mass back on over the last year.

The bigger thing though, is the blood pressure reading, that was high enough to where the tech and my doctor wanted to point it out as being high.  My knee-jerk reaction was to ask just how much correlation there is between BP and stress, to which the answer was a high one, and I feel like I already know why I’m having elevated blood pressure.

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