People seem to like having logos. Logos for themselves, logos for their businesses, companies or other identities that they feel necessitate some sort of visual symbolization so that they can hope to one day be easily identifiable by an image and not even need words.
However, for every single Nike, Honda, Target and even Chili’s that have successfully ingrained their visual identities with the people for so long that they don’t even have to use actual words in their branding anymore, there are probably a million failures of logos in the world for people, businesses and other entities that in all likelihood, abandoned their ideas not long after concepting their logos in the first place.
It’s like logo design always seems to come first, and then people think they can build around it, or so it seems, based on the frequency in which this tends to occur. Coming soon businesses announce their presences with nothing more than a generic press release and a logo often way too abstract to interpret. Restaurants that haven’t opened yet unveil logos, signs and the visual identities of their menus before they’ve even served a plate of food. And then there are the thousands of pleebs who think they have a great idea for a project, but before they launch anything, they make themselves a logo, share it on social media to farm likes, but then the drive to actually do anything with their project, it runs out of steam and then they log into Steam and play video games, but not after a poor logo is left and abandoned on the internet for others to witness their fleeting false dedication.
Anyway, I’m sidetracking here which is nothing out of the ordinary since I have a tendency to poorly veil rants about other things in posts that initially are spurred by a slightly relevant topic.