For reasons nobody will ever know: Sean-Puff-Diddy-I-Really-Killed-Tupac-and-Biggie changes his name for the 57th time, anointing himself as “Love,” or “Brother Love”
Anyone’s guess is as good as any; but ultimately, I don’t think it’s any stretch to assume that when the day is over, it’s just Diddy’s way of trying to get attention, as if he felt like the news of the world has lulled too long without any news of himself in it, so he does something stupid like changing his name so that people get to talking about him again. Ironically, I’m writing about it, among countless others, so it’s not entirely a bad tactic, except that the general consensus of scuttlebutt is either along the lines of criticism, or if anything at all, why??
Regardless, to me, this wouldn’t have been even a drip in the bucket if not for the fact that he’s given himself the name of Brother Love on top of just ‘Love.’ Because to wrestling-loving nerds like myself, there’s only one person in the world synonymous with the name Brother Love – the red-faced, white suit wearing, original manager of the Undertaker, Brother Love, portrayed by Bruce Pritchard.
I think it’s a safe bet to assume that Diddy didn’t bother to check for any overlap, or any conflicts of similarity, because he’s an insufferable attention whore that doesn’t really think before he acts, but I’m agitated that he took the namesake of an iconic personality, whether or not he knew of his existence or not. I mean sure, professional wrestling is pretty silly, but it’s also not an invisible niche industry, and Pritchard himself works for the largest, publicly traded wrestling company on the planet, so it’s not like he’s one of the no-name scrubs in the world using the moniker of Brother Love.