To quote an internet commenter who was quoting any brand consultant:
the best diversion to consistent mediocrity is new branding and messaging.
That being said, you know what that means! A new logo was made for something that didn’t need it! And not only was a new logo created for something that didn’t need it, it also cost $590,000 to “make!”
Man, I am absolutely in the wrong business. I totally need to find a way to get back onto the agency side that somehow has entire cities in their back pockets, to where they can charge over half a million dollars to rip off the Airwalk shoes logo, and then package it in 75 words of fluff and bullshit that could sell water to the ocean. Because I’m pretty sure I could plagiarize one thing a year and be completely satisfied pulling in six figures for doing such and then calling it a year.
I mean I don’t even know where to begin with this perfect example of federal waste and in all likelihood crooked Atlanta politicians spoon-feeding their bedroom buddies. But I think the most succinct place to start is with just the symbol itself:
- The shapes that form the “star” in the logo are a series of “A’s” – or arrows – that spiral around a central axis, “symbolizing the freedom of movement provided to the region.”
- The arrows point toward and away from the center, “creating pulse-like movement.”
- The shape is reminiscent of a star, “and stars have provided guidance to travelers for thousands of years.”