TIL: The Greenbriar Mall Chick fil-A was the first-ever Chick fil-A opened, in 1967. But it’s closing for good now
I did know that a large part of the original expansion for Chick fil-A’s strategy was to get themselves into mall food courts, like they did at Greenbriar Mall. I remember the first time I ever encountered a Chick fil-A, it was at Landmark Mall in Alexandria, Virginia and like most kids embarking on a journey towards childhood obesity, the main standout was the fact that they had waffle fries.
But it’s interesting to learn that the very first Chick fil-A that was opened was in Greenbriar Mall, and it’s even more fascinating to know how it has managed to survived throughout the passage of time, because the passage of time hasn’t been particularly kind to Greenbriar Mall.
Since I’ve lived in Georgia, Greenbriar Mall hasn’t exactly been known for the best of things, and off the top of my head the greatest (read: not greatest) hits are:
- Former home to the only Magic Johnson theater on the east coast which ultimately succumbed to the increase of crime and shenanigans and closed down
- One of the hottest areas on crime heat maps in the entire Metro Atlanta area
- Where a massive flock of sneakerheads gathered in the middle of the pandemic for the release of the latest Air Jordans, garnering global ridicule
Needless to say, I didn’t even know that a Chick Fil-A was in the mall and yes I have been there before, because it was pretty much where the last Circuit City in the area was, and I have gone a few times in the past to get computer shit. But it’s safe to say that Greenbriar Mall was basically the inspiration for Chris Rock’s entire routine about black malls, and even Donald Glover’s Atlanta show acknowledged it as much.
But considering the company as a whole is extremely guarded and calculated with their locations, I’m amazed to have learned that they stuck it out for over 50 years in that location. I’m assuming that history had something to do with their staunch tenacity at staying put, plus the fact that since the company is based in nearby Hapeville/College Park, there’s something about keeping the OGs intact as long as possible.
However, there’s no denying the unsatisfactory area that Greenbriar Mall and surrounding area have become throughout time, and I can’t say I’m the least bit surprised to hear that they’re shuttering the location. I’m more surprised that they managed to last 50 years there, so at this point, it’s not really so much a sad departure, as much as it’s kind of like a sort of honorable death from the Night’s Watch.
And now their watch is over.