KTLA: Dodger Stadium sells the naming rights to the venue for the first time in history, to Japanese clothing company, Uniqlo

By now, there’s no shortage of jokes about how the Los Angeles Dodgers have gone long since gone full-retard when it comes to their relationship with the entire fucking country of Japan.  The acquisition of Shohei Ohtani brought forth the current wave that has left Hideo Nomo-mania in the dust, and then with the rapid acquisitions of Yoshinobu Yamamoto and Roki Sasaki, the organization has fully embraced their buy-in to the old Japan = Superior meme from old weeb culture.

However, as much as I, like many out there, like to take our shots at the organization for leaning into being weeaboos, there’s no denying that it has been absolutely nothing short of lucrative.  As much money the team has dumped into player commitments spanning the next two decades, the team has purportedly already made that money back, multi-fold, from all the deals, sponsorships and rights solely from Japanese companies.

On top of the fact that winning is about the most lucrative thing any sports organization can do, the Dodgers have become a veritable money printer over the last decade, with the last 2-3 years being a massive peak, so when the day is over, myself and all other critics are merely haters and jealous fatties when it comes to voicing our criticisms and dislikes about the team, but they’re still churning money out like they invented the printing press for currency, and a lot of already-rich white guys are getting richer, and fans of the team are enjoying a squad that’s been playing near .600 ball over the last few seasons with a contention window that’s seemingly never closing.

But the news of Dodger Stadium selling the naming rights to the ballpark, that piques my interest just beyond being a not-fan of the Dodgers, but rather to my appeal as a ballpark enthusiast, as well as someone who’s one of those traditionalist olds who is reluctant to accept certain changes.

Even if I weren’t a fan of the team, there was still something inherently cool about the fact that Dodger Stadium had long remained one of the few MLB parks that didn’t sell naming rights.  Yankee Stadium, Fenway Park, Camden Yards, Angel Stadium, come to mind off the top of my head; I’m reluctant to include Wrigley, since it’s the technically the name of a the gum company too, the Royals are reportedly soon to be leaving the K soon, and Nationals Park is simply biding their time waiting for the right company to sell the naming rights to.

But for the OG’s, there was always something cool about how they didn’t sell their naming rights, it’s like the entities that owned them didn’t care, or wanted to have their name on them, even at the expense of the millions that could come with selling out.  A control thing, or a power play, perhaps, but the fact that they remained unbranded, regardless of how I might have felt for the teams that played in them, just seemed cooler than boring ass bullshit like Truist, LoanDepot, AT&T, Citizens Bank, Citi or other soulless white guy corporations slapping their names onto venues.

And even though Dodger Stadium isn’t even close to my upper quartile of MLB parks, with their horribly uncomfortable seats, shitty sound system and overpriced concessions, at least they had the dignity to remain, just Dodger Stadium, and not be some lame corporate sellout in order to get a cheap pay day… until now.

And of course, it goes to a Japanese company, with Uniqlo being granted the ability to overpay for the naming rights to the biggest weeb team outside of Nippon Professional Baseball.  The name is yet to be revealed, although it is heavily speculated to be “Uniqlo Field at Dodger Stadium,” with the probable hopeful ideology that fans will not embrace the new name and continue to refer to it as “Dodger Stadium” which is obviously what’s going to happen while the team gets to pocket the naming fees all the same.

But it still seems really lame that the Dodgers would allow this to happen, all the same.  It’s like for the last 64 years, they didn’t feel the need to sell out the name of the ballpark, but it’s become evident over the last decade that there has been a shift in management to where the organization is determined to make as much money as ungodly possible, even at the expense of some of their long-standing integrity pillars, like the name of their ballpark.

I can’t hate the pursuit of money too much, because I kind of understand the rich’s obsessions with getting richer, and the success of the Dodgers won’t last forever, so it’s not the worst idea in the world for all the people in charge of the organization trying to amass as much wealth as possible while the getting’s good, and considering the team is on the hook for like $1.3 billion in payroll to cover for the next 20 years, it’s not a bad idea for the team to build as much of a cushion as they can, all while all the stuffy white guys on whatever board of directors or investors can still get their nut too with others to pay.

But with Uniqlo joining companies like Daiso, Nippon Air, Yakult, it just feeds to overwhelming narrative that the Dodgers don’t so much belong to Los Angeles as much as they belong to the entire country of Japan, and I can’t help but wonder what the heavily Chicano population that actually attends Dodgers games on the regular feels about it.  Probably not negative while the team is still on top of the league, but I look forward to seeing how salty people get when the Dodgers will inevitably feel the pressure of a closing contention window, and hopefully one day feels what it’s like to have to go into rebuilding and have to eat some losing seasons.

I imagine the salt that comes from the rapidly abandoning ships of the Dodgers bandwagon will be an especial delicacy, but that probably won’t happen for quite a long time; but it will inevitably happen, because no team stays on top forever.