
NPR: Spirit Airlines ceases all operations after failing to get bailed out by the government, effectively killing the company and costing thousands of people their jobs
I know that for years, Spirit has more or less been the butt of almost all jokes when it comes to airline travel. Costs money to breathe, nickels and dimes for seatbelts and bathroom access, it’s the Greyhound of the skies, only a certain demographic travels on Spirit, etc.
However, regardless of all the people who think they’re comedians, there was a definite place for Spirit in the industry; there is always a place for the company that deliberately tries to be the cheapest option, in a sea full of companies who couldn’t give two shits about customers.
I remember when Spirit rose from the ashes in like 2006 or 2007. I didn’t know they had existed for a decade before then, but I remember how aggressive they were at trying to build a customer base, and I vaguely recall they had flights as low as like $14 and other mind-boggling fares, all to fill seats, sell their mission, and let people know that they existed. I never did capitalize on any of those dirt-cheap fares, but it definitely did its job at announcing their arrival in the market.
I’ve actually flown Spirit more than most people probably care to admit. Sure, they’re cheap, and their seats are basically plywood with light fabric covering them. Yes, they do nickel and dime you for just about everything they can. Yeah, luggage can be problematic if you don’t plan well. But the thing is, if you know all the rules, and are willing to adhere to them, they’re actually not that bad.
In spite of their general reputation, I can’t say that I’ve ever really had any major problems with their performance. Sure, there have been some delays here and there, and last year was the first time in which they inexplicably cancelled a flight on me, causing me to have to scramble, but by and large, I have flown with Spirit many times, to places like Washington DC, Dallas to Las Vegas, and they’ve typically been pretty satisfactory.
I’ve never needed to swindle, try and game the system, or cheat the agents at the gate, as long as I prepared properly, they’ve always been cost-effective and reliable at getting me from point A to point B.
So I’m sad to hear that they’re now basically dead. Not just because tens of thousands of people are losing their jobs, not just because that hundreds of travelers were boned and left absolutely stranded and shell shocked at the notion that their flights were cancelled on account of, the carrier going completely tits up right in the middle of their itineraries.
But because the airline industry needs cost-effective carriers like Spirit, in order to keep the monopolies honest. Sure, lots of people wouldn’t mind paying more to get a little more comfort, a checked bag, in-flight snacks and wi-fi, but when the price difference starts creeping into $300+, that typically tends to make even the most cash-flush flyers begin to scratch their heads and deliberate whether or not the cost difference is worth it.
And when companies like Spirit go away, and take their $149 RT from Atlanta to DC off the table, it leaves the lowest option to be like Delta’s basic $299 RT that passengers don’t get to choose seats, get no SkyMiles, get no cancellation policy, basically everything Spirit already did, but for double the price.
It’s crazy too, because from my point of view, Spirit didn’t operate too differently than like, AirTran did. But for whatever reason, Spirit could just never get to that point where they grew to the point where they were enticing by a bigger company to come assimilate them like the Borg and the people running Spirit would have succeeded in the American Dream of being able to get to a position to where they could sell out.
Especially over the last few years, there were always rumors or press snippets about Spirit merging with others, like Frontier or JetBlue, but clearly nothing ever came to fruition with those. I have no idea nor do I care to research on why that was the case, but it just seems sad that everything always seemed to fall through, and Spirit was put in this position of being the first head cut off in regards to low-cost carriers.
I don’t fly nearly as much as I used to these days, but I always did consider Spirit to be a viable option, and I can’t help but feel sad that they’ve been put out to pasture. As much as I still bemoan the departure of AirTran from eons ago, I figure the next time I see the lowest cost option to fly to BWI or MCO being like $379, I’m going to be salty at all the parties involved that contributed towards the removal of Spirit from the field, knowing that I probably could’ve saved at least 50%, had I been willing to pay for my oxygen and sitting on covered plywood.
