Tag: advertising

With all due respect to the Dream

~ dannyhong ~ Leave a comment

I can’t get on board with the trophy for best defensive player of the year being named after anyone but Dikembe Mutombo. 

I love Hakeem Olajuwon, the man is an incredible champion, fantastic human being, and easily one of the greatest players of all time.  And although I’m a little surprised that the stats and numbers don’t support my argument, I think what it really boils down to is the fact that in terms of knee-jerk perception, when people think of legendary defenders, there’s no way Hakeem comes to mind before Dikembe Mutombo does.

I get the NBA’s decision and logic, Olajuwon made more All-Defensive teams than Dikembe did (9 vs. 6), averaged more blocks, had more total blocks, and was vastly the greater steals threat.  But the thing is, Hakeem Olajuwon was outstanding at pretty much everything in basketball, defense and offense.  For god’s sake, he’s one of the only guys in history to ever have a quadruple double.  If not for the existence of Michael Jordan, Hakeem Olajuwon would probably have more MVPs and more championships in his career, and the MVP trophy would’ve been named after him.

When you say the name “Hakeem Olajuwon,” probably the first thing that will come to anyone’s mind is him completely humiliating David Robinson in the 1995 playoffs.  Sure, Olajuwon was statistically the better defender than Mutombo was, but he was still a prolific scorer that was a tremendous offensive force that the Houston Rockets relied upon to carry the team.

But when you say the name “Dikembe Mutombo,” probably the first thing that comes to mind aside from the GEICO commercial, is the countless number of blocks he rejected throughout his illustrious career.  There was a best-of-five playoff series in 1994 where he blocked 31 shots in five games, which is complete insanity, and through his pure defense, his #8 seed Denver Nuggets upset the #1 Seattle Supersonics in one of the greatest upsets in the history of the game.

Mutombo wasn’t a terrible scorer, but it was never his priority to be the man on offense.  All the teams he’s been on have always had a primary scorer aside from him, because his job was always, defense. 

Dikembe Mutombo was defense.  And no disrespect to the Dream, who may have all of the better numbers, but when people think of defense, they’re probably not thinking of him first.  They’re thinking of the finger wagging, the swag, and the guy who built his entire career on being able to alter entire offenses just by being on the court.

I get why the NBA went with Hakeem, but I genuinely think they missed a great opportunity to really make a tsunami instead of a wave.  If it were the Dikembe Mutombo Defensive Player of the Year, the trophy could easily, easily have been a trophy of a hand wagging a finger like Mutombo used to do.  Doing so makes the trophy have swagger and a bit of edge, and players in the league might actually want to step it up defensively if they thought they could win some baller hardware.  Next thing you know, we’re back to the NBA of the 90s of 86-74 final scores, where any action inside the arc usually results in a block or a steal, resulting in all games becoming the glorified three-point shootouts they’ve evolved into anyway.

But all sports fan know the saying, defense wins championships.

2 Under 2: Good news and bad news (#079)

~ dannyhong ~ Leave a comment

Starting with the bad news: #2 has officially cut teeth, and thus begins the agonizing teething stage of growing up.  For those who might remember, teething was basically the worst thing in the world as far as I was concerned while raising #1, as it seemed to go on forever, and when it’s happening, there’s pretty much nothing we can do as parents to alleviate the pain they feel with their tiny little teef are boring through their gum lines.

Colic was pretty agonizing with #2, but that’s mercifully kind of subsided, leading to way fewer nuclear meltdowns, but seeing as how emotionally volatile she is, I dread the day when a teething spell reduces her to her shrill, shrieking cries of agony.  I’m sure there will be more complain-y dad brogs in the future if and once those start to occur and it begins really cramping my style to become posts.

But overall, it’s so much bad news as much as it’s something that we knew was going to come into play eventually anyway.  The real point of this post is more focused on the good news, which is that #2 has gotten cast for some advertising baby modeling, for a very national, very reputable, very known children’s brand.  Meaning, someone is going to be paying real money to take pictures of my daughter, with the intent of use for seasonal marketing materials in the near future.

#1 was cast for a fitting in her first year, but she apparently had a thermonuclear meltdown during the fitting, and was very uncooperative for the camera, so it was no wonder she wasn’t brought back for the actual shoot.  But #2 was a bit more chill, and we planned the day better to best optimize her routine behavior, and to no surprise, we received word that she was requested to come back for the actual shoot.

It’s a degree of validation that my kids are aesthetically pleasing enough to those outside of mythical wife and I myself as well as our respective families, because of course I think my girls are beautiful and the cutest babies ever.  But it’s more meaningful to hear such from neutral parties, especially ones that are willing to pay money in order to have them model for campaigns.

Not to sound arrogant or anything, but I had a feeling that we stood a very good chance.  Even more so after seeing what the competition was on the call sheet that came complete with photographs of all the other babies in contention.  #2, aside from being a little cherub face, also has the beneficial distinction of being biracial, and having worked in marketing for big corporations, I know well the attractive appeal of biracial models who are visibly ambiguous, and cover more than one checkbox.

#2 looks Asian, but at the same time doesn’t have a lot of the more stereotypical features of full-blooded Asian people.  Plus she doesn’t alienate racist white people, but at the same time still garners approval from minority demographics who can’t hate on a kid that doesn’t appear to be fully white.

As long as her behavior was kosher, I knew that #2 was going to make it through, and fortunately for us, she was behaving perfect, so it wasn’t really a surprise to me to hear that she had made it through.

So yeah, model baby.  Technically means both my girls were good enough to be baby models, but #2 got through to the actual camera.  So it’s now out of our hands at this point, and hoping that in a few months, we’ll start to see her cropping up in stores or their respective catalogues or social media channels, and it will be amazingly satisfying.

But most importantly, #2 is getting PAID.  I’m not saying it’s nothing over a grand, but still a nice chunk of change to get money less the agency fee, for doing something that most parents like me probably would’ve done for free just for the satisfaction of seeing their kids in modeling.  So much like the gif says, we goin’ to Sizzler!

This should mean war

~ dannyhong ~ Leave a comment

I heard from one of my new colleagues about this, and I had to google it to try and see with my own eyes, because I hardly leave my house in the first place.  Fortunately, photo evidence of it exists, and yeah, it’s everything that was described to me, and I’m pretty much in awe.

Basically, Bojangles has decided that they give no fucks about copyright or decorum, and has erected this giant billboard off of I-75 that flagrantly uses lightly modified versions of the Chick Fil-A mascot cows as well as the Chick Fil-A typeface, in order to push awareness of their supposed new chicken sandwich. 

Which is funny to me, considering I would’ve figured they’ve had one for the last three decades, considering they’re a chicken joint, and they could just as easily take the slabs of chicken used in the cajun filet biscuits that I get exclusively, slap them in between an actual bun with some sauce and pickles, and call it a signature sandwich.  Or maybe they have, and are just releasing something a little in competition to all the other chicken joints’ signature chicken sandwiches, who really knows.

Anyway, this is somewhat notable considering Atlanta is the home of Chick Fil-A, so Bojangles marching into the metro area and propping up a billboard like this really should be a declaration of war to some degree.  But as entertaining as it would be to see an actual war brew between fast food chicken joints, we obviously won’t see anything as flagrant as this in rebuttal, unfortunately.  And Bojangles probably knows that, which is why they did it, because to the public eye, a shot like this that goes unanswered, is a point for them.

Either way, I hold no ill will towards either company, and I enjoy their products both.  Bo’s biscuits on Sunday mornings is practically a tradition in my household, which is the perfect thing to fill the void when Chick Fil-A is closed.  But Chick Fil-A’s app is the gold standard in which all fast food joints should aspire to be, and a large reason of why I go there as often as I do, as it saves me time and aggravation, two things that are in short order when living the life I do these days, all while amassing reward points for more free shit.

But make no mistake, as far as public score keeping goes, this is a huge point for Bojangles in the supposed Restaurant Chicken Wars™.  It would be nice to see CFA respond, but everyone knows they probably won’t.  At least not in Georgia.  It would be fun to see if they drop some cheeky billboards out in Charlotte, if they already haven’t.

I sometimes think only I can find the negative in a really great deal

~ dannyhong ~ Leave a comment

So in my last bitchy dad post, I mentioned that some really great news came my way, that I couldn’t really feel happy about because I was too busy being a bitchy dad at that moment in my life.  But to any of my zero readers who read my shit with regularity might’ve seen a post a little while back that mentioned that I was in the hunt for a new job.

Well, I succeeded.  An offer came my way, that I’m 99% certain that I’m going to accept, because it’s a higher title than where I’m at now, a fairly substantial raise from what I make, and if/when the day comes when we have to occasionally go into the office, it’s actually a closer drive than my current job, and I wouldn’t have to get on a single highway.

All things considered, it’s a win in every aspect.

So why am I writing about it as if there was some sort of questionable catch?

The thing is, there really are none.  At least from most normal standards.  The only reason I’m not completely gung-ho about the whole opportunity is that in spite of all the wins, this wasn’t my first pick in my job search.

Continue reading “I sometimes think only I can find the negative in a really great deal” →

Love it, and I’d totally use it

~ dannyhong ~ Leave a comment

Targeted ads are a funny thing.  I have no idea what was ever said, written or searched for, in proximity of my phone or internet browsing history, but I got this ad on theFacebook for this product that’s basically a giant helmet, meant to be the alternative to wearing face masks in the current world we live in today.

Called the VYZR or some shit, because vowels are so fucking overrated, it’s a giant bubble that straps underneath your armpits, but completely encases your head, neck and shoulders, and has all sorts of filtration and air flow capabilities, but most importantly, allows the rest of the world to see your whole face in its unmasked glory, without compromising the safety of everyone around.

It’s the epitome of ridiculous, but at the same time, I fucking love it, and if they weren’t like $400, I’d totally be interested in it.  Sure, it would basically make me look like the Intel Pentium mascots from the late 90s, but I wouldn’t have to have a piece of fabric strapped to my face, smelling my own breath, hooking on the arms and fogging up my glasses all the time.

And I already know how it would feel, because the general connection apparatus of it is nearly identical to the Mini Mei baby seat for shoulders that mythical wife got me for Father’s Day, and it’s pretty tolerable, and for the sake of being able to safely breathe out in public, I’d gladly strap a giant bubble to my head.

Oh Miami (Marlins)

~ dannyhong ~ Leave a comment

For as hip of a city Miami thinks they are, when the day is over, the pursuit of money tends to run roughshod over everything else, like the naming rights to a fancy, high-tech baseball stadium.  And I’m not entirely sure why, perhaps I just sometimes feel that no other team is capable of making boring, square-like business decisions other than the Braves, but I guess it should be of no surprise that the long-awaited naming rights to Marlins Park have finally been sold, and moving forward, will be loanDepot park, the home of the Miami Marlins.

And because identity is everything, it will be in that precise format, with lowercase L and lowercase P, with an uppercase D in the middle, which is appropriate, because the stiffs that chase the dollars that ultimately go to them are typically dicks to begin with.

Maybe it’s because Derek Jeter is among the ownership group of the Marlins, that I thought that perhaps even they would break from the timeless tradition of chasing dollars, and actually name the park that isn’t something as soulless and boring as loanDepot park, but as stated above, when the day is over, money rules the world, apparently even for a guy like Derek Jeter, who often played every game like it was his last.

Because there’s little reason to believe that whatever hundreds of millions of dollars loanDepot pay the Marlins to be a giant billboard, will actually invested into the team itself, and the baseball organization will continue doing what the Marlins have historically always done, which is rely heavily on their scouting department and development to continuously find diamonds in the rough at an impressive clip to keep the team remotely passable while ownership swims in pools of money like Scrooge McDuck.

Honestly, this is no surprise, but it’s always a little bit sad to me whenever any ballpark or venue sells out to some regional no-name corporate entity that makes them sound lame as shit.  The Braves have a bank and two different regional HVAC companies that own the naming rights to various facilities of theirs, and all across the country, whether they’re sporting venues or event spaces, they’re all just named after boring companies as if the impact of their advertising is anything but residual name recognition.

Long gone will we see another Fenway Park or Veteran Stadium, or venues with names that roll off the tongue, or at least are capable of having interesting nicknames, that help mitigate the lameness of corporate greed.

And after four years, in spite of Yeah Jeets’ acquisition of the Marlins, the culture of the team hasn’t really changed as much as I thought it would, and as a closeted supporter of the team, it is sad to see them just kind of falling into the status quo of obscure lower-middle class teams.

Have ad blockers become obsolete?

~ dannyhong ~ Leave a comment

Ever since I got my brog back up, I’ve occasionally struggled to find a good groove in which to get back to writing.  Even being down for four years hasn’t really changed anything in that regard, in spite of how gung-ho and excited I was to get it back up, and thought that I could bounce back quicker than hoped.

Honestly though, it’s not so much the lack of want or desire to write, it’s just that I’ve had difficulty finding things that I want to write about.  Considering my life is basically like 85% thinking about baby, I kind of rely on the internet to feed me news, articles and stories to hopefully inspire me to write words, instead of me having to search for them currently.

But a large part of my difficulties these days is that all of the sites I used to go to, to look up local and national news, stories and potential inspiration, all of them have become neigh unusable for people like me who don’t want to be inundated with ads, because either sites all have anti-ad block blocks on them, or I have to white list them and I’m drowning in an ocean of ads that turns me off faster than seeing pictures of psoriasis on Google images and I leave disgusted.

I guess this is one of those points in my life where I realize how much of a parent I am because I don’t want to dig to find out or look for solutions, but basically I’m a Chrome user, and having Ad Block Plus on either makes the browser mostly unusable unless I whitelist all sites to which then the aforementioned drowning in ads becomes the norm.  I’ve given cursory Google searches to why this is the case but finding no real tangible proof of it, but all I know is that in the end it just discourages me from seeking news from once-reliable sites to seek out inspiration to write about, and it’s definitely contributing towards the struggles to keep on writing.

It’s frustrating because this is one of those situations where a little bit of give and take on either side might fix everything, but advertising has gotten so out of hand these days, which is what necessitated ad blocking to begin with, but with advertisers getting into bed presumably with the sites that shill them, they’re making it less possible for people to browse them without the luxury of blocking.  Maybe if every banner wasn’t animated, needed sound or autoplaying video, they wouldn’t be so obnoxious to want to block, but here we are.

Anyway, this is all mostly one big excuse to why I’m struggling to write more regularly, on top of the usual explanation that my kid comes first.  So I’ll leave it with this unnerving photo I saw on the AJC of some Asian women wearing MAGA caps and shirts that appear to state Asian Pacific Americans for the Baked Potato, and all it really does is make me wince, cringe, and shake my head at how disgusting such a thought is, and how I really can’t comprehend how any Asian minorities, much less those of the female gender, can support a guy who fucking hates their very existence.

What a perplexing and obnoxious ‘Murica we live in today.