Tag: advertising

So many easy jokes about the Mariners repping Nintendo

~ dannyhong ~ Leave a comment

LL: Seattle Mariners agree to wear Nintendo Switch 2 patch for the 2025 MLB season

I don’t care enough to dig deep into the finer details, but Nintendo doesn’t own the Mariners like they once did, but they have enough pull with the baseball organization to ensure that throughout the 2025 baseball season, the Mariners will have a sponsorship patch on their away uniforms for the Nintendo Switch 2.  Their home whites will have a regular old Nintendo word mark logo on those alternatively.

Regardless, the jokes write themselves about a company like Nintendo being the uniform sponsor for a baseball organization like the Mariners, because in more ways than one, they operate in similar manners.  Now such could be as the result of the once ownership and the influence Nintendo clearly still has within the Seattle Mariners organization, or maybe they really are two peas in a pod in how their business philosophies are concerned, but the fact of the matter is that there really is a lot in common between both companies.

Nintendo is notoriously Japanese, as in that they are more than happy to operate in a completely risk-averse, efficient manner that prioritizes a zero-waste mentality.  For example, despite the fact that a billion people on the planet wanted the Wii when it first came out, they were all like ehhhh, let’s make just 20 million units, can’t possibly risk there being some false demand and us being stuck with extra units and being forced to sell at a discount.  And for the next several years, nobody could get their hands on one, and they were selling on the resale market at insane markups, and by the time demand was truly fulfilled, the Wii 2 was knocking on the door, and the process kind of repeated itself. The point is, Nintendo prioritizes efficiency and avoiding all risk over possibly making consumers happy and meeting demand a lot closer in which they operate to this day. 

And the Mariners are kind of the same way, because they just, always kind of suck as an MLB franchise, and no matter how much the market changes, how much talent they luck into from their system, and the availability of free agents throughout the years, the organization just somehow manages to always suck at winning baseball games, and much like Nintendo, letting consumers down by taking no risks, avoiding any possibility of dead money by signing no free agents, and routinely letting their fans down on a yearly basis.

It’s funny, because I actually wrote about the Mariners not too long ago and how it’s pretty incredible how much they’ve sucked historically.  Because this is an organization that has had the likes of Ken Griffey, Jr., Randy Johnson, Ichiro Suzuki, Alex Rodriguez, Edgar Martinez and a prime Robinson Cano, and in some cases, an overlap of some of these talents. Yet they never won anything, beyond the magical 2001 season where they won 116 games, before crashing out unceremoniously in the playoffs to the Yankees.  They rarely saw the playoffs, didn’t do much once they got there, and no matter the talent that has been on the squad, they just, well suck.

Just recently, the Mariners successfully signed their catcher Cal Raleigh, to an insanely team-friendly deal, six years at just $105M.  The guy is an average 4 WAR player, not even hitting his prime, and could easily have been worth double of this, in just a few years.  But he clearly likes something in Seattle and has agreed to stay there, but the real question is if the Nintendo Mariners will actually do something with this centerpiece, or if it will just be more of the same, operating like Nintendo, where they will only produce the absolute bare minimum in order to be relevant, but absolutely nothing more in order to even attempt to be anything but afloat.

It’s really a chicken and egg situation on whether the Seattle Mariners are operating like Nintendo, or if Nintendo is operating like the Seattle Mariners; but if I’m a betting man, I’d say the former, but either way, neither is a particularly enviable position to be in, because jaded video gamers all resent Nintendo for their Nintendo-ey business practices, and Mariners fans all resent the Mariners for simply never really trying, so ultimately, this sponsorship marriage seems to be a very fitting fit for both parties involved.

Imagine being so insecure of your masculinity that you need to get a MANLY BAND

~ dannyhong ~ Leave a comment

I don’t know what it says about my browsing habits and the conversations that big brother is listening to, but I got this ad for some company called MANLY BANDS and it’s apparent that they’re in the business of making MANLY rings for the MANLIEST of MEN to wear to physically indicate their marital status.

They appear to be available in names like THE COWBOY, and based on the one photo they have, they appear to have wood as one of the materials in which they’re made, looking like a squashed barrel that Donkey Kong sat on instead of throwing at Mario.  Apparently instead of some pussy jeweler’s ring box, they’re packaged in TACTICAL BOXES, because nothing is MANLIER than presenting shit inside of a tactical box instead of something made of lesser, more pussier material.

I love how their logo is crisscrossed fire axes, a campfire and a tree, to hit that this is what a MANLY BAND is made out of, and of course their choice of font is IMPACT, because this whole thing is just so absurdly ridiculous, it may as well be a meme.

Oh, and I’m definitely not going to ignore the very obvious MANLY BAND customer looking like how he’s got his bride in a chokehold in order to kiss her, because he probably sees her as property after saying ‘I do’ and is wasting no time at imposing his will and possession over her.

And come on, bro can’t even take off his fucking Apple watch for his wedding?  I like the convenience of being able to check the time at any given moment, but even I took my fitness tracker off when I got married.

I remember when I was looking for a wedding band before I got married.  I initially thought I wanted something different than a traditional sterling or gold or white gold band, and I imagined myself getting something like a carbon fiber band or something different, not necessarily to be MANLY, but just for a change of things.

I tried on some carbon fiber rings and things that weren’t so traditional, but frankly they all looked too dark and ridiculous for my taste.  Ultimately, I went with a tantalum band that definitely leaned more traditional, but at the same time was slightly darker than a shiny band, and I like the general indestructible nature of it in order to get a degree of uniqueness that I’m satisfied with.

But never did it once cross my mind that there would be the possibility of giving off the perception of becoming less MANLY if I picked a questionable wedding band.  So going back to the title of this post, imagine being so insecure with your masculinity that you feel the need to acquire a MANLY BAND as a wedding ring.  Maybe the aesthetics are more these bros’ style, but for me, anything with wood is a no-go.  Last thing I’d want from my ring is for it to get beat up like mine sometimes does, and then it starts to rot because that’s what wood tends to do.

Either way, chalk MANLY BANDS as one of the dumber things to have come into existence in recent years.  I think I’d put them up with drinking cups made out of baseball bats, but unlike those, I wouldn’t wager a sacrificial bet in order to get the Braves to win a World Series for a MANLY BAND.

I am in the wrong segment of this industry

~ dannyhong ~ Leave a comment

Forbes: Walmart “rebrands” for the first time in nearly 20 years, response is predictable but justifiable

Often times I get pegged of being jaded or pessimistic about the design industry.  Why are you in it then?  If you don’t like it, do something else with your life.  And so on, and so on.

Well, this is a prime example of why I, and other designers end up the way we do, is when we hear about the richest companies on the planet, dumping millions of dollars into rebranding efforts, that in this case are literally taking their old logo and adding 1-2 points of stroke around it, and then calling it rebrand.

By the way, this Sisyphus-ian effort cost $1.25 million dollars.

Honestly, in the history of rebrands, $1.25M isn’t the worst or highest dollar amount sunk into one, but considering the sheer lack of effort that went into this, it’s still pretty noteworthy, and undoubtedly chalks up to be a classic example of egregious corporate waste of money.

For years, I’ve always called the Walmart star “the butthole” because let’s be real here, it basically looked like a little yellow sphincter, and I figured it was apropos that they did that, considering the sheer amounts of fucking they did to the market, economy and small business.  Also, I personally think Walmart sucks ass as a whole, so there’s that association too.

I don’t really know or can fathom why Walmart felt the need to rebrand in the first place, but I guess if those in the world of business feel  if you’re not constantly evolving, you’re dying, shit like redundant, unnecessary and minimal effort rebrands gets accusatory eyes off your nuts for a minute and makes it look like they’re doing something, other than fucking the world of commerce and getting a bunch of old white men richer by the hour.

Seriously though, there’s really not as much to rant about as I felt there could’ve been; that’s just how little effort that Walmart put into this rebrand.  They literally just pressed increase stroke around both the butthole as well as the wordmark, and the end result is a bolder wordmark, and a butthole that has appeared to have gotten a little more clenched.

There’s an easy joke about the shitshow that 2025 and beyond seems like it’s going to be, leading to clenched anoos-es throughout ‘Murica, but I don’t get the impression that Walmart as a company isn’t necessarily in opposition to the parties that might be leading to these tighter assholes, so I don’t think it really works.

Perhaps it’s more representative to how the company is a bunch of tightwad fucks who sinch and clench and choke out small businesses throughout the world, squeezing all the way to their assholes, which is ultimately what the butthole represents.

Either way, I don’t shop there, and I actively go out of my way to typically avoid them when I can.  I like protecting my butthole literally and metaphorically, and don’t wish to support companies that go out their way to raze the buttholes of the people; as well as put out shitty creative and branding.

Jaguar’s new logo = Publix Supermarkets

~ dannyhong ~ Leave a comment

Trent Crimm, The Independent: Jaguar unveils new branding and logo and the crowd goes mild but eventually more into ire

I don’t particularly care much for Jaguar as far as cars go, they’ve always been a little pretentious and overrated as far as my tastes are concerned, but I also wouldn’t put them in the category of cars that I wouldn’t ever get if I had the means necessary.  Their aesthetics aren’t really my cup of tea, but I can like what I see on a paper when it comes to performance specs.

That being said, put me in the camp of people whose interest in the car company most definitely trended downward upon seeing their rebranding.  Jaguar becoming JaGUar, with this absolute masterclass of horseshit spinning from their corresponding press release:

seamlessly blended upper and lower case characters in visual harmony”

Nah, of course it’s not as cerebral as that.  The designer, and I use that term loosely, didn’t like the way the lowercase G looked and didn’t like the extra stroke that the lower case U had and went with upper case variants which looked more seamless; and then the right VPs, with their wealth of artistic credibility, happened to like the way it looked, gave it the green light, and away we go.

Looking at it made me immediately think about Publix Supermarkets’ logo and possibly the Beats by Dre identity,* but mostly Publix, and it always amazes me when the brand designers of the world don’t really take any time to research the logos of the world and take a modicum of effort to not look like someone else’s identity.  Because then rogue designers like me can’t clown on them and make the easy swap of logo into what they really look like, and if I’m someone with any clout, or at least tempted to try and engage Publix on social media and post this graphic just to see their reaction.

*also there’s this regional adult store chain that also utilizes a similar typeface that I always see billboards for while driving to Disney World that is somewhat related to the jaguar animal kekeke

All the same, it’s kind of sad.  I might not have been that high on Jaguar as a brand, but their identity was pretty unmistakable, with the silhouette of the jaguar leaping over a fairly nondescript bold all-caps wordmark.  But there’s this overarching cry in the design community, that modern branding is all metamorphosizing into a very diluted pool of vanilla “safe” logos that are all looking the same and homogenized into these blobs of non-personality.  Serifs and symbols have become enemies, variations of Helvetica Neue and Gotham are overtaking visual identities everywhere, and with JaGUar’s rebranding, another long-standing reputable brand has deliberately chosen to converge with the masses and adopt a boring, vanilla, forgettable identity, once the initial reactions and internet ridicule all die down.

That being said, I think it’s only a matter of time before JaGUar releases some turd on wheels that’s a hybrid crossover CUV that looks just like a Corolla Cross or a Buick Encore, and then we will truly know that JaGUar has really given up on trying to compete in the market as much as they’re just trying to blend in and hide in plain sight.

I mean with a logo that looks like this, they’re already halfway there.

Happy Trails, Mt. Mutombo

~ dannyhong ~ Leave a comment

It might not be one of my most prevalent Dannyhong-isms, like Sonny Chiba, lobsters and truckloads full of food spilling onto Georgia highways, but I’ve always been a big fan of Dikembe Mutombo, and hold him in a similar esteem as I do a lot of the random things that I’m fiercely devoted to.  So to hear about his unfortunate passing at just the age of 58, genuinely, really makes me sad and regardless of the fact that the Braves miraculously managed to eke their way into the playoffs on this bonus day of baseball, I still consider the day completely ruined on the news of Mutombo.

Admittedly, a lot of my earliest fandoms of Dikembe were along the lines of irony and stemmed mostly from the fact that he had a name that sounded silly to my American ears, and teenage me would butcher it in all sorts of ways, but still be picking the Denver Nuggets in NBA Jam, because Mutombo had a max stat in defense, and Mahmoud Abdul-Rauf had a max stat in three-pointers, and they were a way better team than most realized.

But also, being a Georgetown guy, he was somewhat local to where I had grown up, and thanks to the fact that I was a Knicks fan, which meant I was a Patrick Ewing fan, which meant that I knew all about his history, including Georgetown, and along with Alonzo Mourning, I had an interest in him early on.  Among the numerous great stories about Mutombo that will surely bubble up in the wake of his passing, one of the funniest ones will be how he would go into local area bars, and in his big booming, accented voice, query to female patrons, “WHO WANTS TO SEX THE MUTOMBO?”

Irony aside, in 1994 I became an actual fan of Dikembe Mutombo the basketball player, when in the playoffs, he led the #8 seed Denver Nuggets to become the first #8 seed to topple a #1 seed, when they defeated the 64-win Seattle Supersonics in five games.  Seriously, Mutombo’s defense was other-worldly during this series, and he swatted 31 blocks in the five games, which is about a third of what the best defenders in the league were doing in 82.

Rudy Gobert is a stalwart defender today, but Dikembe’s performance in the 94 first round is a true masterclass of defense, and watching a man go from blocking a few shots, to completely rendering an opposing offense petrified of going into the paint, lest Mutombo block another shot or two.  Even beasts like Shawn Kemp and the 6’10 Detlef Schrempf were turned into Muggsy Bogues under the living tree that was Mt. Mutombo guarding the rim.

I’d always followed his career, from where he basically had a second home when he was traded to the Atlanta Hawks, and became a perennial all-star for them, and some more playoff successes, in spite of never winning a championship himself.  And no matter where he landed, I was always willing to cheer for the guy, even when playing for teams like the 76ers, Nets, Rockets and even the Knicks.

However, as incredible of a basketball career Dikembe had, what’s more important is the fact that he will always be remembered as a true humanitarian, who was always at the forefront of NBA charitable initiatives.  The man was always involved in charitable efforts, especially when they pertained to matters in Africa, and the Congo native never, ever missed any chance to give back to his home.  The man basically built a hospital completely out of his own pocket.  He suited up with Hakeem Olajuwon in 2015 to play in the first NBA (exhibition) game in the continent of Africa despite the fact that both were long past their playing days, but it was way too historic and important of a game for them to not participate.

And I can’t talk about Dikembe Mutombo without bringing up his Geico commercial, which is one of the greatest commercials of all time.  Oh, and his partnership with Old Spice, where he was the star of his very own 8-bit video game, Dikembe Mutombo’s 4.5 Weeks to Save the World.

Like a guy like Sonny Chiba was to my life, Dikembe Mutombo wasn’t just a person, a basketball player, a humanitarian, a meme; he was in a way, a way of life.  I’ve always tried to give defense the respect it deserves in sport, and I always put a lot of personal weight in good deeds and humanitarian efforts.  Mutombo’s name is one that’s always at the top of mind when coming up with names for use in video games, trivia names.  His iconic finger wag, and quotes like “NO NO NO” or “NOT IN MY HOUSE” are used without concern or care if anyone knows where they stem from or not.

It’s cliché to say that a piece of one’s self is killed when an important person, place, or thing is ended, but in the case of Dikembe Mutombo, I do feel like a little piece of me, and probably everyone else who thought highly of him, died a little bit today.  But a guy as influential as Dikembe Mutombo was, it should be easy to keep his memory alive, with stuff as simple as finger wags or quotes, of a guy that the world simply did not deserve.

Toyota is determined to call everything a Corolla, it seems

~ dannyhong ~ Leave a comment

Supposedly in 2027, Toyota will be making an attempt to enter what is new to me, a mini-truck market.  I guess it’s something that’s not even a Tacoma which is already their mid-size truck, and definitely not the full-size Tundra which is their answer to compete with the Ford F-series and Dodge’s lineup of Insurrection-mobiles.  Like I said, I didn’t even know such a market was even in need or demand, but then again the automotive industry is just one giant game of keeping up with the Joneses, so if one maker does it, others will feel the need to get in the game.

Regardless, it appears that Toyota might be calling this to-be-determined mini-truck, a Corolla; the same name as the entry-level econobox that has existed for centuries at this point, as well as the crossover vehicle they just launched a few years ago that they slapped the Corolla name onto as well.  So regardless of the constant name regurgitation, it doesn’t seem like that’s going to stop Toyota from making a Corolla Mini-truck or whatever these, basically El Caminos of the future will be classified as.

All shade aside, I understand Toyota’s rationale for wanting to swindle customers by calling everything they have under the sun a Corolla; historically the Corolla is a solid, safe, reliable and reputable car that there’s a reason has lasted since the dawn of time.  The Hachi-Rokus popularized by Initial D, were basically Corollas, most every kid in my generation and the generation after mine’s first cars were usually Corollas because they were safe, fuel-economical and didn’t quite yet look like the car you get when you’re ready to give up on the rest of your life.

There’s a reason why Lotus borrowed the Corolla engine for their North American Elise models, and there’s a reason why when Toyota got into the crossover game, they immediately slapped the Corolla name tag onto it.

But at the same time, it’s gotten redundant, convoluting, and it’s frankly watering down the Corolla name to basically call everything in the lineup a variant of a Corolla.  Eventually, the name Corolla will be made into a level of trim, or a spin-off brand, like their attempt with Scion, and if Toyota ever gets any bad PR, they’ll probably just rename the whole fuckin company Corolla, since it’s such a name associated with vanilla safety.

Either way, it’ll be interesting to see what shakes out of the trees as far as Toyota’s foray into mini-truck production and marketing.  Frankly, if I had the means, I’d rather get a Japanese kei-car, if I wanted the compact utility of what the Corolla Truck looks like it’ll provide.  It would probably be cheaper even with VAT and import fees, come with less of the fluff and bullshit, and actually serve a purpose, but most importantly, because it wouldn’t be called a Corolla, it would imply that I have yet to give up on my life just yet.

Voting for the Rome Rednecks

~ dannyhong ~ Leave a comment

lol’d heartily: the High-A affiliate of the Atlanta Braves, the Rome Braves announce rebranding of the team starting in 2024; reaching out to the pleebs for suggestions for the new team name

When I learned that the Braves along with a few other franchises, were selling their minor league affiliates, I knew that this was going to eventually happen.  The Braves, as well as the Yankees, Cardinals and Cubs off the top of my head, maybe a few others, were some of the only teams that owned one or more of their minor league affiliates. 

As a result, these teams would often times be generically branded as the Springfield Cardinals, Staten Island Yankees, Iowa Cubs, and in the case of the Braves, the Gwinnett Braves, Richmond Braves, Macon Braves, Mississippi Braves, Danville Braves and so forth.  In fact, the Braves were probably the worst team at brand suffocation; at one point, they basically had the rights to nearly their entire minor league pipeline, branding them all “the Braves.”

None of these teams got to be quirky, have fun names, and the freedom to brand, market and advertise, because of stuffy corporate brand standards.  And for every minor league team that was owned by their parent organizations, there would be five other teams with fun, local, unique, memorable or all of the above names and identities, that paired up with all the same, to an MLB organization.

The Montgomery Biscuits, Modesto Nuts, Myrtle Beach Pelicans, Jacksonville Jumbo Shrimp, the Lehigh Valley Iron Pigs, and the Asheville Tourists come to mind off the top of my head.  All unique, quirky and interestingly branded organizations with contractual obligations to be minor league affiliates of MLB squads.  I’ve also been to the homes of all the aforementioned minor league teams, and let me tell you how much more fun minor league baseball is compared to the too-serious, pain-in-the-ass experience of big league Major League Baseball.

Well, now that the Atlanta Braves don’t have the right to lord over the Rome Braves anymore, it comes as no surprise that the newly anointed Rome Professional Baseball Club has decided to ditch the Braves name and come up with something new, fresh, and hopefully a lot more fun than a name that every so often gets brought up as whyyyy do they still have such an offensive name to indigenous people??

No more stuffy, constricting bullshit corporate standards, no more obligation to be contractually married to using nothing but red, white and navy.  The world is now a blank canvas for the Rome Professional Baseball Club, and I hope for the best that they manage to tap the people and actually get something clever, fun and with high potential to do some magical branding with.

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