Tag: graphic design

Los Angeles Rams’ logo – football or news station?

~ dannyhong ~ Leave a comment

If there was anything that would help get me writing about things other than being a new dad and how I’m often operating on a sleep deficit and spending the expected amount of time changing diapers, it’s a good old fashioned dunking on a rebranded logo.  And the Los Angeles Rams Formerly of St. Louis did just that, futilely trying to get people to pay attention to them and not think of them as another dead franchise that inexplicably cannot survive in a sports-crazed market like LA.

Honestly, in spite of the harsh tone and the likely critical things I’m going to say about it, the overall logo isn’t that turrible.  It says “LA” and then there’s a horn of a ram in it, the point is made, and the objective is completed: LA Rams.

The problem is, I can’t not see a glorified news station logo when I look at it.  The very first thought that came to mind when I saw it was that it looked like it had to be an NBC affiliate’s news logo for Los Angeles.  Like it was born to be a news station logo, not the primary identity of a futbol americano franchise in the NFL, one of the most influential and wealthy sporting entities on the planet.

I mean seriously, the image above is a quick shop job I did to illustrate my point.  If this whole post wasn’t talking about the logo, would anyone stop and think twice about the logo tucked in the bottom corner of any news broadcast?  It fits so seamlessly and could easily be used in any broadcast throughout all of Los Angeles.

Sometimes it’s hard to believe that LA just can’t get a break when it comes to professional football.  They’re such a massive market, yet the NFL just inexplicably can’t seem to get their shit together out there.  Even the Knicks were once good in New York, but LA just can’t seem to get people to take the NFL seriously there.  I mean look at the memes that the LA Chragers became when they unveiled their low-effort logo that lasted all of like two days before it was ridiculed to literal death.

I can’t say I bothered to see if the Rams’ new logo was nearly as ridiculed as the Chragers’ one was, but to this snooty graphic designer, all I’ll ever see is a fictitious news station’s logo, waiting to be permanently positioned in the bottom corner of a television screen during a broadcast.

Neck Beard Club is 2 sweeeeeeeeet

~ dannyhong ~ Leave a comment

Don’t wait, get on board with the hottest merch in professional wrestling!  Official Neck Beard Club merchandise is available at Hot Topics across America and ProWrestlingTees.com.  And why stop with the official t-shirt, when you can get the official fedora, and top it off with the official Neck Beard Club vape pen!  Supplies are limited, get ‘em while they last!

This is actually an idea that’s been rattling around my head for a while now, but just very recently did I get the motivation to actually bring it to fruition.  Maybe it’s because I recently went to my very first New Japan Pro Wrestling show, and even in spite of the mass departure of all the guys that ended up birthing All-Elite Wrestling, Bullet Club remains as relevant as ever, even if it’s sort of kind of beginning to feel like the nWo black and white after Hogan and Nash basically imploded the entire faction.

The point is, Bullet Club started to become kind of lame once it reached peak popularity, and much like the nWo, hit a level of where it began saturating so much of NJPW, it was basically the only thing you saw fans gravitating towards.  Suddenly, the whole world’s wrestling fans all started becoming huge Bullet Club marks, and it wasn’t that they were fans of NJPW, it’s just they were fans of this idea that didn’t originate in the WWE, and it was cool to like wrestling things that weren’t WWE.

And in my own little head, when things become too popular, they become lame, and I barely had any time learning about Bullet Club before I began thinking they were so popular, that it was nigh impossible for them to live up to the hype that the collective internet had put them on a pedestal with.

A year or so ago, I went to Dallas, and with my brother, we went to a Ring of Honor show.  Back in like 2012, I went to an ROH show in Baltimore, and it was an enjoyable experience seeing a lot of talent that I’d never seen before and just witnessing a brand new scene, very different than that of the WWE crowds that I have little desire of going to their shows anymore.  So I had high hopes that this ROH show in Dallas was going to be as good as my first time.

Continue reading “Neck Beard Club is 2 sweeeeeeeeet” →

Not art + design

~ dannyhong ~ Leave a comment

Because every gym on the planet is seemingly contractually obligated to be airing ESPN on at least one television, I saw this story about how the coach of the Cleveland Browns was spotted wearing this t-shirt that said “Pittsburgh started it,” as commentary over an incident a few weeks ago where the Browns’ Myles Garrett and the Steelers’ Mason Rudolph got into a scuffle ending with Garrett ripping Rudolph’s helmet off of him and swinging it at his head.  Garrett has been suspended indefinitely by the NFL for basically assault, and Rudolph was fined a bunch of money for remarks that supposedly started the whole incident which may or may not have been racist.

But this isn’t a post about the incident, because when the day is over, I really don’t give two shits about an organization that somehow thinks organized dog death fighting is a lesser crime than kneeling during the national anthem.   No, I’m more incensed over the fact that on the aforementioned t-shirt, is an actual signature on it from a supposed “art + design” company as if printing a t-shirt with three words in the Garfield font (Cooper Black) is remotely anything considered art or design.

This is the kind of shit that really makes me jaded towards the creative industry as a whole.  A bunch of hacks out there that take the most low-effort bullshit, slap a logo or take credit for it, and call it “design.”  And when challenged, comes a deluge of bullshit about minimalism or simplicity.  And then there’s legions of like-minded sheep who think it’s the most innovative idea in the world, and then it goes viral and people actually benefit from it.

Amazingly, the “company” that signed this shirt that I could easily plagiarize in 2 seconds, appears to be an actual company that actually makes all sorts of Cleveland-centric apparel and merch, almost all of which is 78,000% more creative and contains actual design than Pittsburgh Started It.  But because they’re an actual company, they do have the audacity to try to monetize their low-hanging fruit, and to no surprise at all, are selling these bullshit shirts for $28 a pop.  But realistically, even if it was some individual who calls themselves a studio, they’d still try to sell them for $35, because they’re broke-ass poor and trying to capitalize on going viral.

Naturally, people are buying them because they clearly have way too much money.

Either way, if I had more than 0 readers, I’m sure I’d inevitably be accused of being jealous that someone out there is making money on such a low-budget idea.  And they’d be entirely right, because I would love to make actual money on such little effort.  Why the fuck can’t something controversial and nationally known happen for an Atlanta team, that I could easily make into some sort of meme, call it design and cash in on?

Shop talk

~ dannyhong ~ Leave a comment

It doesn’t happen, by design, that I talk about my job.  Frankly, most of the time it’s nothing particularly interesting, and probably not really any different from anyone else who works a fairly normal corporate job anywhere in the world.  But lately, my work has been a little bit more encompassing in my daily life than I’d really like it to, and I feel like I’m in a not-that-great position currently, and I feel like everyone I’d vent to is kind of tired of hearing the same old stories about my job, but I still have a lot of thoughts and words that I’d like to get out of my system, that writing about it, seems like the only viable option in order to accomplish that.

Imagine . . .

  • You’re an auto mechanic. You fix cars and motorized vehicles for a living.  You use tools and work with your hands in order to fix said vehicles, day in and day out.  One day, a chef walks into your shop, and gives you a bunch of forks, spoons and spatulas and tells you, these are your tools now.  Please fix my car.
  • You’re a chef. You cook food for a living that feeds all sorts of people.  You use an arsenal of knives, spoons and various utensils in order to prepare all the food that you cook.  One day, a graphic designer walks into your kitchen, plops and laptop and a mouse on your counter and tells you, these are your tools now.  Please make me lunch.
  • You’re a graphic designer. You make shit on computers, using a variety of artsy software, specifically made to make shit.  Sometimes the shit you make ends up on the internet on websites and sometimes it is manifested into something tangible.  One day, an IT guy walks onto your floor and installs this shittily-made, outsourced, glorified data entry program and tells you, this is your primary software now.  Please resume creating advertisements at a high volume and high quality.  Except there’s no please, because this IT guy is a fucking asshole

That’s my life at work, in a nutshell.

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I feel like a lack of time is all part of being adults

~ dannyhong ~ Leave a comment

Whenever I take the time to write, it’s usually because I’ve built myself a nice little cushion of time to where I can write, fairly uninterrupted, for anywhere from 45-90 minutes.  That, has not happened in quite some time, and therefore I have not really taken the time to write, which in itself gives me a little bit of anxiety, because I don’t ever want to fall out of the habit of writing, because writing is important to me, and it makes me anxious when I haven’t done it in a while.

It’s literally been two weeks since the last time I sat down and did any sort of writing.  This isn’t to say that there’s been nothing interesting or worth writing about, although I will say that the usual bullshit that occurs in Atlanta and/or Georgia itself has been a little on the dull side or a little too darkly serious side, like the prehistoric anti-abortion laws they’re pushing, which are things that I don’t really feel remotely capable of speaking about.  I ran in my first-ever official half marathon, the Star Wars half at Disney World.  UVA won a national championship in an actual sport (basketball).  Women, main evented Wrestlemania, with Becky Lynch winning both women’s championships from Charlotte and Ronda Rousey.  Tiger Woods won the Masters and proved that winning shit in sports absolves anyone of their personal indiscretions because they’re totally related.  Game of Thrones embarked on their final season, and the Notre Dame cathedral in Paris almost burned down, because bad shit always tends to happen this time of year.

Things, have most definitely been happening all around the world; it’s just that I really haven’t been able to build that cushion that I always tend to want in order to do some writing, because it never seems like there’s ever any time in the day for me do such.  Whether it’s the increased responsibilities and the seemingly endless parade of little and large tasks that I have at work, meetings after meetings, I barely have the time to have proper lunches on a daily basis, much less be able to eat food and type words at the same time. 

And then when I get home, whether or not I have to cook dinner or an endless litany of small tasks and daily chores that I feel the need to do in order to have a somewhat kept house, that by the time I’m done with everything, I’m at that awkward point of the day in which I don’t feel like I have enough time to write, or watch anything other than a 30-minute program on Netflix, because I should probably start considering going to bed in order to be a responsible adult and not be tired during work.

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No-context writing

~ dannyhong ~ Leave a comment

Sometimes, I feel like I haven’t done any writing in a while, and then say that I haven’t really found anything that’s sparked any inspiration to write.  But then I chastise myself that the whole point of me wanting to write doesn’t always have to have specific context behind it, and that sometimes, it’s just the urge to write, even if there’s no specific subject at hand.

Despite the fact that I’m still offline, a notion that isn’t ever not there whenever I sit down to write, it’s been an entire week since I last ranted about how much the Morbius movie is probably going to suck.  Since then, no matter how much I scour the news for an interesting topic, various websites and feeds to hope to see something that piques my interest to turn into a word explosion, it’s been pretty barren out there for my interests and inspirations.

Regardless, such shouldn’t be an excuse to go stagnant for too long, and despite the fact that I don’t really feel like I have anything to write about, the inherent urge to write is still there, which brings us to now, where I’m sitting in front of my laptop with a word doc open, no specific topic in mind, and my fingers still moving.

For the most part, a lot of this general writing stagnation probably has to do with the fact that these days, I don’t really have a tremendous amount of free time anymore.  Such is the nature of being an adult, and trying to maintain my place in the working world, as well as undertaking the responsibilities of a job that is no longer really on the ground level anymore.  At work, I’m often times operating with varying levels of stress in place, with there seldom being none at all, and simultaneously I have to remind myself that my decisions hold more weight than they used to, and that I am actually responsible for other people.  I can’t phone it in as much as I’d like to at times, and sometimes it feels like I’m doing less work, which feels strange, especially since I still see that the workload amongst the team hasn’t exactly dwindled.

Outside of work, has been a tremendous amount of other work, specifically all related to the planning of my own wedding.  I’m not going to pretend like it hasn’t felt overwhelming at times, the sheer amount of tasks and things to consider before June, because it sometimes does, and I hit points where I don’t want to do anymore work at home, and just want to marathon something on Netflix or watch the WWE Network for four hours instead of doing actual work.

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Oh, Atlanta #877

~ dannyhong ~ Leave a comment

To quote an internet commenter who was quoting any brand consultant:

the best diversion to consistent mediocrity is new branding and messaging.

That being said, you know what that means!  A new logo was made for something that didn’t need it!  And not only was a new logo created for something that didn’t need it, it also cost $590,000 to “make!”

Man, I am absolutely in the wrong business.  I totally need to find a way to get back onto the agency side that somehow has entire cities in their back pockets, to where they can charge over half a million dollars to rip off the Airwalk shoes logo, and then package it in 75 words of fluff and bullshit that could sell water to the ocean.  Because I’m pretty sure I could plagiarize one thing a year and be completely satisfied pulling in six figures for doing such and then calling it a year.

I mean I don’t even know where to begin with this perfect example of federal waste and in all likelihood crooked Atlanta politicians spoon-feeding their bedroom buddies.  But I think the most succinct place to start is with just the symbol itself:

  • The shapes that form the “star” in the logo are a series of “A’s” – or arrows – that spiral around a central axis, “symbolizing the freedom of movement provided to the region.” 
  • The arrows point toward and away from the center, “creating pulse-like movement.” 
  • The shape is reminiscent of a star, “and stars have provided guidance to travelers for thousands of years.” 

Continue reading “Oh, Atlanta #877” →