Apple News seems to know to look more for stories that have the capability to entertain instead of just depress me with the shitty way the world is.  That being said, I came across this story about how the American Airlines Arena in Miami were foregoing their partnership with the venue, and that the naming rights for the building were up for grabs.  And among the numerous companies that would love to slap their name on a building and be THE home of the Miami Heat, one rose to the top of the heap, in terms of intrigue, interest and sheer entertainment potential.

Bang Bros, the pornographic website, has apparently put together a very serious proposal and ponied up a ten million dollar bid in order to acquire the rights to the venue, hoping to name the place the Bang Bros Center.  To which it doesn’t take a 17-year old to realize that that would make it the BBC, which most certainly doesn’t represent the acronym for the British Broadcasting Corporation.

Needless to say, despite the fact that there is probably a 100% chance this will never happen, no matter how seriously and legitimately Bang Bros presents their proposal, I have to say that this one of the more funny and classic attempts for a pornographic company trying to crawl out of the dark and dirty recesses of the internet and into something physical and tangible, and in this case, really, really huge.

The funny thing to me is that there aren’t a ton of cities that could probably be more likely to get away with smut like this, but I’d have to put Miami up there as one that could.  It’s a city full of vapid and superficial people, a ton of men and women who look like they’d be in Bang Bros’s library somewhere, and the general culture of Miami is pretty loose and probably where a ton of porn is shot anyway.  And the majority of people who go to Heat games are probably a more concentrated sample of the culture, considering the ludicrous price of going to NBA games, and that they’re places for people to show off more than actually watch basketball.

But of course this isn’t going to happen.  No city in their right mind would sell out their treasured sports venue to a pornographic website, no matter how much money they’d offer up.  Primarily due to antiquated beliefs like “for the kids” and general integrity, and not just the fact that aside from Bang Bros, there are probably other, more boring and square companies with deep pockets are probably more than willing to +$1 anything Bang Bros comes to the table with.

But let’s be real here; there is a rare opportunity in this where a venue could become way more newsworthy than the team(s) that play in it.  Like, it wouldn’t matter if the Miami Heat had the 1992 Dream Team starting or the shitty roster called Team USA that just lost two straight international games, the product on the court wouldn’t come close to garnering the attention that the name outside the building would.  And in that regard, that’s about the greatest blessing a franchise could possibly want, where it wouldn’t matter if the Heat had to hit the ceiling of the salary cap or not, people would still show up to the BBC, just because all dudes and their bimbo dates just want the kick of going to a place called the BBC.

Shit, even I’d considering actually going back down to Miami and foregoing a baseball game for a night, just so I could go to the BBC and take a hundred sniggering Boooker T mugshot face selfies, just so I could boast on social media and/or my brog about how I visited the BBC.  And surely, I can’t be the only dude on the planet that would feel the same way.

As far as I’m concerned, the fact that this is all but guaranteed to fall through, seems like one of the more tragic decisions of foregoing great profitability in the name trying to operate business with a modicum of integrity.  Last time I checked, I didn’t realize those things were so mutually exclusive.