Tag: branding

I love how the Nick Castellanos saga has given more exposure to Presidente beer since it was on Dexter

~ dannyhong ~ Leave a comment

A drive into deep left field by Castellanos: Phillies outfielder Nick Castellanos on the chopping block, attempts to get in front of a story of how his fallout in Philadelphia began, including specifying an incident where after being benched, he brought a Presidente (beer) into the dugout while criticizing the manager

Despite the fact that he landed on the Phillies and always seemed to drink the Kool-Aid and be one of those dudes that absolutely murdered the Braves, I’ve always kind of liked Nick Castellanos.  For all the silly reasons to like a player, like for many, it started with the whole meme of Castellanos blasting a home run in the middle of an announcer apologizing on air for making a homophobic remark, causing him to seamlessly segue out of his apology to report on the homer before easing right back into the apology. 

But then it became apparent that there seemed to be this hilariously coincidental tendency for Nick Castellanos to crank home runs out at awkward moments of announcing, leading to the whole meme of Bad Timing Nick Castellanos, and that’s really all I needed for him to land in my general good graces.

Anyway, as the story goes, in 2025, Nick Castellanos was pulled out of a game for lackadaisical effort, and he took so much offense to it, that, in his own admission, he had grabbed a beer out of the clubhouse and brought it back to the dugout where he was prepared to drink it in the middle of an active game while criticizing manager Rob Thomson’s leadership of the team.

This apparently fractured his position with the team, and with some dwindling performance, has made it really easy for the Phillies to want to cut him, despite the fact that they still owe him $20 million for the 2026 season, which they are responsible for, regardless of if he’s playing for the Phillies or not.

I’d love it if the Braves picked him up when the Phillies inevitably do release him, because he’d only cost the team $780K, with the Phils being on the hook for the remaining $19.25M, because he would provide some good depth for when inevitably Ronald Acuña, Jr. gets hurt again, and Castellanos could supply some power off the bench, but I wouldn’t bet money on the Braves getting him.

Regardless, anticipating some fallout for why the Phillies want to cut him so badly, Nick Castellanos took some time to hand write out a summary of the incident in Miami that seemed to be the beginning of the end for his time in Philadelphia, and as admirable it is that he wants to take accountability for his actions and control the narrative by admitting it first, one of the things that stuck out for me, was the oddly specific clarification that it wasn’t just any old beer he brought into the dugout to start criticizing Rob Thomson with, it was very specifically identified as a Presidente.              

I’ve had Presidente beer before, several times in fact.  There was one season of Dexter where just about every character was drinking it whenever there were any characters drinking beer, and the subliminal saturation of it did its job, and I grew curious about the brand, and when I happened to come across it, I didn’t hesitate to grab a sixer to see what all the fuss was about in Dexter.

It’s really not that great of a beer, but the connection to Dexter still made me like it.  And also being the baseball nerd I really used to be, the fact that it was a Dominican beer made me feel some connection to all the Latin players that populated the majority of the MLB.

Needless to say, the mention and inadvertent plugging of Presidente by Castellanos opened up that curiosity from the past, and I’m tickled that he clearly must be a fan of the brew to the point where he had to be very specific at mentioning that it was a Presidente that he brought to the dugout.

The Presidente brand must also be pretty amused, or a little mortified that they got such a generous free plug, because the reality is that they probably haven’t gotten this much advertising since that season of Dexter.  And because it’s coming from a player that I think positively of, it’s bringing that similar curiosity I had over ten years ago that if I were to come across a sixer or a forty of Presidente, I might have to pull the trigger.

Shitty Toy Alert for Parents #3: ReCreate sets from Lego

~ dannyhong ~ Leave a comment

For the record, I adore Lego.  Loved them as a kid growing up, loved playing with them with my nephew while he was growing up, and I still love them now.  I have several of the Fast and Furious large sets, and I jumped all over the $375 Goonies pirate ship set that dropped upon hearing about it. 

Few things bring me joy than my kids developing an enjoyment of Lego as well, and it was one of the major themes of this past Christmas with most everyone gifting them numerous Lego sets, but now gradually graduating from Duplos into actual big kid Legos.  Even though they are more and more gravitating towards screen entertainment, good books and Legos still bring them away from them, and I’ve found myself on the carpet with my kids over the last few weeks and months, putting together various Disney Princess™ and Lego Friends™ sets.

As stocking stuffers for my kids, I got them each one of these Lego ReCreate sets, because I liked the premise of them, how they are some random parts, but with some themed idea cards, that is meant to challenge the builder to use their imagination and interpretation to make them come to life.

Little did I realize that these things are basically Lego’s extra parts scrap bin, sealed into plastic bags with vague, interpretive instructions and a fancy schmancy premise, packaged more or less to sell you their scraps.

Yes, I know they say random, but I didn’t realize that it would be random to the point where you’re getting a fuck ton of scrap pieces with none of them being more than a 1×4 brick, and a whole lot of loose parts, that when poured out onto a surface, looks 0% different than the spare parts that are left behind after putting together a 300+ piece set; I would know this very well, because after all the actual sets that my daughters and I had been putting together, I have a Ziploc bag full of all their loose parts, and it looks absolutely nothing different than what was inside the ReCreate boxes that each of my kids got.

In one regard, I have to credit the people at Lego for coming up with such an idea that probably fleeced way more parents than myself with nothing more than abstract suggestions, clean packaging and spare parts.  It would be like bread companies took stale crumbs out of the crumb catchers of toasters all across the world and repackaged them and sold them as artisan bread flakes or some shit like that.

But on the other hand, fuck Lego for this bullshit low-hanging fruit effort of selling people their leftover parts and calling it imagination play.  Shit cost like $10 a box, and contained maybe 69¢ worth of actual Lego pieces. 

The Substance was one of the best movies I’ve seen in a long time

~ dannyhong ~ Leave a comment

In one hand, I don’t throw this claim around lightly – I think that I can be picky about the things that I really like, and I’ve been told a bunch of times in my life that I’m a difficult person to impress, where it’s not necessarily intended to be that complimentary as much as it is an accusation of being excessively picky.

However, in the other hand, I don’t watch a tremendous amount of movies to where I’m remotely close to some wizened film expert whose opinion should be taken beyond a grain of salt, and I’d be the first person to disclaim such when explaining why I liked this movie, or any film that anyone wishes to discuss with me.

Anyway, The Substance: I do believe that it was one of the best movies I’ve seen in a long time, and it was one of those situations where I’m ¾ through the film and I’m just thinking about how interesting and enjoyable of a watching experience the whole thing had been, and coming to the conclusion that this really has been one of the better films I’ve seen in a long time.

It’s interesting too, because I recall this movie came out quite some time ago (2024), long enough to where I remember it being talked about on The Howard Stern Show, when I still had a SiriusXM preview active,  since there’s a tremendous amount of skin shown in the film.  But for people like me, if it’s not available on a streaming service, it might as well not exist, and just recently did it makes its way onto HBO Go Max Max, thus coming into official existence as far as I was concerned, and mythical wife went ahead and started up when we were at one of those weird crossroads where we didn’t want to start another show, and just wanted something singular and hopefully entertaining to be a pallet cleanser in between shows, and for me it was one of those welp, it’s started, time to watch it, experiences.

From start to finish, I found the film to be cinematographically wonderful, with lots of colorful and aesthetically stimulating shots and scenes, the art direction was inspiring and I loved the whole branding mission The Substance parent company embarked on with their dedication to branding everything they produced as far as packaging and messaging went.  The score was catchy and I enjoyed the rhythmic techno beat that seemed to permeate throughout the whole film.

The word I’d use to best describe The Substance is “visceral” because man, do they not shy away from close-in macro shooting of anything from slovenly scarfing down shrimp cocktails, administering stitches, to all sorts of gruesome, gory, taboo acts that make people like me cringe and/or whip out my phone and try to look away instead of watching more.

And of course, the story was thought-provoking and poignant and if it makes me think about life, and what I’d do in such circumstances, then I think it’s a case of upper echelon storytelling.

The ending section of the film goes so off the rails and bonkers, that I have to imagine that it was probably a wildly entertaining sequence to have been present in a theater full of people when it occurred.  And when it concludes, I was left having felt entertained, satisfied and in an overall good headspace because I had been entertained and inspired, and eager to sing the praises of the film for succeeding at all of the above.

I told mythical wife after we were done watching it, that I thought that this was probably the best movie I’d seen the whole year, and in the grand spectrum of things, it really was one of the better films that I’ve seen in a long time.  I still think about it, and one of the biggest compliments I could give a film is that if I were to walk into a room and it were on, I’d watch it again without much complaint about needing to better utilize my limited free time and watch things that I hadn’t seen before.

I always knew Ken Rosenthal was a little prick off-camera

~ dannyhong ~ Leave a comment

Yahoo: FOX sports reporter, Ken Rosenthal, getting dragged on the internet for his behavior of inadvertently knocking over a photographer and giving him a death stare instead of any sort of apology or help getting up

I’d be willing to wager that lots of baseball fans whom might have a shred of similar thinking to I might, probably all agree that there’s something about Ken Rosenthal that probably gives off this air of potential dick.  And then seeing video evidence of him accidentally trucking some poor Brewers photographer, and then instead of any sort of offering to help or motion of remorse, he just stands glaring down at a prone person on their back, uncomfortably long, before returning to conduct an on-field post-game interview; that’s all the internet needed, to race to the conclusion that most of us probably already hypothesized – Ken Rosenthal is a douche.

I mean just look at him, with his vast collection of dorky bow ties and his spray tans and bleached teeth.  Always ready with an artificial smile for the camera.  I get that he’s in media, and he’s trying to cultivate a brand for himself, so that he’ll always remain employed and not lose his job to some hotties working their way up in sports journalism.  But there’s always been this air of arrogance and inflated sense of entitlement that he belongs in MLB reporting or something that I can’t really capture in writing, but just trust me bro, it’s there kind of feelings.

Like, if you were to ask him about baseball in general, I bet he wouldn’t be able to name all 30 MLB squads, or be able to snap back with a favorite player if asked.  There’s just something about his whole presentation and existence that seems fake and artificial and just like this dorky little brother syndrome of clinging to MLB coverage that nobody would really miss if he were gone,

And then he has to go and get caught on video, reacting abruptly and as genuine as a quick reaction makes us do, and of course he gets a pass for running into a person, everyone in existence has done that before.  But it’s the death stare, and the disrespect, and the sheer lack of regard for another human being that has gotten the internet up in arms, and I am here for the Ken Rosenthal dragging, because the Braves suck, and it’s shit like this and all the Dodgers’ close no-hitters getting fucked that sustain my interest in a fledgling baseball season.

Seriously, the way Rosenthal was glaring down at this poor photographer, the closest thing I could liken it to was when Scottie Pippen dunked all over Patrick Ewing in the 94 playoffs, and then stood over him and glared down.  That’s the level of disrespect I gathered from this five second moment of him, and it entertains me tremendously seeing how such did not go unnoticed from the rest of the internet as well, and the ensuing reactions from all over the internet.

Especially funny are all the other rando people on the internet all basically saying the same shit I am of, I knew he was a [pejorative] all along, and then they cite the same shit that I did, most notably the bow ties.

Either way, I’m sure some calculated and hackneyed apology that nobody is going to buy is on the way, but as far as blunders of the 2025 MLB season, as entertained as I was by asshole Ken Rosenthal, I don’t think he’s going to have a snowball’s chance in hell at toppling Philly Karen.

White Lotus S3 probably fucking with #TRYHARDSZN2025

~ dannyhong ~ Leave a comment

Here’s the thing, this article came up in my routine searches for #TRYHARDs to write about, about how Duke’s acceptance rate has hit an all-time low, where only 3.67% of applicants get accepted.  I mean, sports bias and perception bias on account of sports, aside, Duke is a fine educational institution, and the name holds a tremendous amount of weight in the world for those who have gone there, and graduated from the university.

But even outside of the world of sport, the Duke brand holds an abysmal reputation and is generally reviled by pretty much everyone except those people who have gone to Duke, graduated from Duke, or financially supported by someone who went to Duke.  There’s a general reputation that Duke is snooty, white-bred, arrogant, insufferable and all sorts of pejoratives meant to demean Duke, but it never really mattered, because all the people who are pro-Duke exist on some sort of weird island where nobody else seems to matter.

Which is why it seems so appropriate and fitting that Duke has seemingly decided to gatekeep to a new career high, accepting fewer students than they’ve ever done, and I have to feel that such is probably surprising to absolutely nobody at all, considering their general reputation and the political climate that’s emboldened racists to let their bigot flags fly high and proudly.

Why I decided to start a post about it is completely beyond me considering I don’t really have much else to say about the topic, but in all honesty the reason I wanted to, was so I could post a screen grab of White Lotus S3, where the character Timothy Ratliff, played by Jason Isaacs is basically losing his marbles, but every time he goes into one of his suicidal fantasies, he’s always wearing a t-shirt with a huge-ass DUKE wordmark on it.

After the last episode, I remarked to mythical wife that I’m sure Duke is (facetiously) thrilled to see their school’s name on the shirt of a criminal embezzler who is becoming suicidal, and as someone who enjoys seeing Duke fail in any capacity, it brings me great amusement to see it happening in the show.

And the funniest thing is that my hypothesis was proven correct when searching for an adequate screen grab to pair with this post, and Googling “Tim Ratliff White Lo-“ auto fills in the rest of “tim ratliff white lotus duke shirt” and all sorts of articles and spot-on screen caps of Tim Ratliff with a gun to his head with his DUKE shirt on are immediately returned, and there are numerous articles detailing the university’s general displeasure at the show that a Duke man is both a criminal and suicidal.

But yeah, I’m not surprised that Duke’s not happy about it, because the Ratliff family is proudly North Carolinian, and boasts how dad is Duke, mom is UNC, eldest son is Duke, I don’t remember which Piper went to, but how Lochte is still deciding between the two, but it’s clear that those who were Dookies are clearly vapid unhinged white people, with one of them becoming suicidal.  And I love the validation of my off-remark hypothesis.

So at this point, I have no choice but to continue on with making this post, because it succeeds at taking shots at Duke, as well as put over White Lotus as a show, because season 3 has been entertaining and has demonstrated HBO’s ability to get something that isn’t Game of Thrones or Games of Thrones-adjacent in order to anchor down that Sunday at 9 pm time slot.

I am in the wrong segment of this industry

~ dannyhong ~ Leave a comment

Forbes: Walmart “rebrands” for the first time in nearly 20 years, response is predictable but justifiable

Often times I get pegged of being jaded or pessimistic about the design industry.  Why are you in it then?  If you don’t like it, do something else with your life.  And so on, and so on.

Well, this is a prime example of why I, and other designers end up the way we do, is when we hear about the richest companies on the planet, dumping millions of dollars into rebranding efforts, that in this case are literally taking their old logo and adding 1-2 points of stroke around it, and then calling it rebrand.

By the way, this Sisyphus-ian effort cost $1.25 million dollars.

Honestly, in the history of rebrands, $1.25M isn’t the worst or highest dollar amount sunk into one, but considering the sheer lack of effort that went into this, it’s still pretty noteworthy, and undoubtedly chalks up to be a classic example of egregious corporate waste of money.

For years, I’ve always called the Walmart star “the butthole” because let’s be real here, it basically looked like a little yellow sphincter, and I figured it was apropos that they did that, considering the sheer amounts of fucking they did to the market, economy and small business.  Also, I personally think Walmart sucks ass as a whole, so there’s that association too.

I don’t really know or can fathom why Walmart felt the need to rebrand in the first place, but I guess if those in the world of business feel  if you’re not constantly evolving, you’re dying, shit like redundant, unnecessary and minimal effort rebrands gets accusatory eyes off your nuts for a minute and makes it look like they’re doing something, other than fucking the world of commerce and getting a bunch of old white men richer by the hour.

Seriously though, there’s really not as much to rant about as I felt there could’ve been; that’s just how little effort that Walmart put into this rebrand.  They literally just pressed increase stroke around both the butthole as well as the wordmark, and the end result is a bolder wordmark, and a butthole that has appeared to have gotten a little more clenched.

There’s an easy joke about the shitshow that 2025 and beyond seems like it’s going to be, leading to clenched anoos-es throughout ‘Murica, but I don’t get the impression that Walmart as a company isn’t necessarily in opposition to the parties that might be leading to these tighter assholes, so I don’t think it really works.

Perhaps it’s more representative to how the company is a bunch of tightwad fucks who sinch and clench and choke out small businesses throughout the world, squeezing all the way to their assholes, which is ultimately what the butthole represents.

Either way, I don’t shop there, and I actively go out of my way to typically avoid them when I can.  I like protecting my butthole literally and metaphorically, and don’t wish to support companies that go out their way to raze the buttholes of the people; as well as put out shitty creative and branding.

Fuzzy the Clingstone: as if it were going to be anything remotely interesting

~ dannyhong ~ Leave a comment

WSB: Braves’ AA-affiliate Columbus Clingstones announce the name of their mascot – Fuzzy

Naturally, I didn’t expect much when I found out that the Columbus Clingstones were seeking out a name for their anamorphic peach mascot.  Not that they’re being forced by the Braves like they once used to, but being a Braves affiliate still means they’re not going to do anything remotely interesting or willing to rock the boat.  I didn’t know, nor did I really care to look into what the other options were,* but considering “Fuzzy” won out, I can’t imagine that they were possibly anything competitively intriguing.

*Fuzzy, Pit, Stoney and Cobbler; yep, nothing exciting

Fuzzy is the name that a three-year old toddler names their favorite stuffed bear.  Or any sort of stuffed thing that comes into their possession that they declare in two seconds that they want to have forever and is already their best friend.  I love my kids, but they’re still too young to be coming up with some seriously clever and/or meta thinking names for the things they want to name yet, but they’re also four and three years old, and I have a hard time believing that of the alleged 675 fan suggestions, they were all toddlers.

Unsurprising though, considering the lukewarm response to naming themselves the Clingstones, a term that most people outside of the southeast have never even heard of, that they would go with an absolute snoozefest of a name like Fuzzy.

I was hoping that the Clingstones would’ve carried on a trope started by the AAA-affiliate of the Braves, when they were crowdsourcing for a new name; they came up with four finalists, had a voting period, and when the vote was over, they announced a name that wasn’t even one of the options to begin with, the Stripers.  In all fairness, the Stripers was way better than all of the available options so it wasn’t all for the worst, and considering what options the people of Columbus had to pick from, it would’ve been both hilarious and productive if the same kind of thing happened here as well.

Frankly, as much as I like the actual mascot of Fuzzy (what can I say, I’m a sucker for anamorphic food mascots), I hate the name.  It would’ve been great if they had their silly little voting period, and then in the end, went ahead and declared that the name of the mascot be Clinger, the Clingstone.

And with a name like that, it can create all sorts of room for interpretation, but most prevalently the fact that a clinger is an allegory for a little turd that is stuck to a creature’s butt, which seems appropriate for the absolute flop of a naming rebrand the Columbus baseball organization did.

It’s like, I really like the colors, the mascot, the general aesthetic of the team; but the names Clingstones and Fuzzy the mascot are just colossal whiffs.  It’s like I wish the team could borrow the Time Stone from Dr. Strange or Thanos, rewind just far back enough to where they got to the point where the brand kid was complete but didn’t have a name, and just re-did reality to where they might have gone with other names before the Clingstones and subsequently, Fuzzy.

But at least it served as impetus to create an image of Fuzzy the Clingstone being the clinger that the names of the team are in my opinion, and poop jokes sell, in my little slice of the internet.