Tag: graphic design

NXT’s new blets are a let down

~ dannyhong ~ Leave a comment

In case you missed it, as part of the show’s official launching on theCW Network, NXT has rebranded and as a part of the rebranding, have unveiled new and updated championship blets.

In one hand, this should’ve been predictable if I were to even think of the possibility of redesign, seeing as how for the last few years, through NXT 2.0, and whatever the gold logo’d variant after it was called, the title blets had remained almost entirely the same from their last versions from the Triple H black and gold branded NXT; most identifiable by the giant X’s in the middle of the logo on all titles in circulation.

But on the other hand, I’m very unimpressed by the new blet designs for their top men’s and women’s titles, and I can only imagine how vanilla and boring the tag team blets are going to be, and possibly the North American blets if they choose to redesign considering how little the NXT logos were on those.

Renderings of the blets outside of the shiny television lights don’t do them any favors, and you can see how generally lacking in thought and design there is behind the new blets.  They’re regurgitating the straps from the black and gold era which is clearly dictating the design of the plates as a whole, and there’s really not a whole lot of innovation with these updated designs.

NXT grew to a point where NXT championship reigns were being widely accepted as world title reigns for superstars fortunate enough to get to that level, but with the blets looking like this, I’m thinking that they’re reverting back to looking like developmental champions rather than actual world title caliber.

Art nerd philosophy [one] is that fewer things are indicative of mediocrity than constantly rebranding and changing the aesthetics, because changes are only being made at a superficial level, and not necessarily to the more important functional and systemic ones.  NXT 2.0 was a pretty comprehensive rebrand from top to bottom, all the way to execution, but it really wasn’t when 2.0 ended, and other than moving networks, I can’t really imagine what functional and systemic changes they have in store for theCW-NXT (CWNXT?).

But as observed above, they’d been operating NXT 2.0 with even older NXT title blets for so long, that by now a full comprehensive rebranding isn’t necessarily a bad idea either, it’s just that I don’t care much for the “design” of the identity or the blets themselves because of:

Art nerd philosophy [two] is that on a long enough timeline, everyone’s logo and identity seems to inevitably turn into one of being in Arial/Helvetica, specifically a variant of Helvetica Neue.  There are countless examples out there of notable companies and corporations that have rebranded for almost no justifiable reasons, but always tend to take a timeless classic logo, and make an updated version where any script or character is stripped and is usually replaced by some boring, soulless, vanilla sans-serif font, usually wrapped in some rhombus.

NXT is no exception to this rule, with the new logomark being literally the letters in Helvetica Neue 95 Black with a little bit of manual kerning to have the characters butt into each other, but is otherwise another example of a boring, vanilla and soulless rebranding.

Why companies are so hell bent to not go back to logos that worked is beyond me, Burger King has reverted back to an old iteration of their older logos, why can’t NXT go back in time and revert back to the Hunter-era of NXT’s branding?  Then the blets wouldn’t have had to have been re-designed and recreated, but typing that out I’m reminded of the fact that the goal is to push and sell merchandise, so I supposed going back in time is kind of counterproductive to that objective.

Either way, even if I had the fluid disposable income to get more blets for the collection I can’t display, I have zero interest or desire to pick up a replica of this new CWNXT championship blet.  My NXT collection is already well-represented with a Hunter-era NXT championship and North American championship, and I don’t see any need to add to it from a mediocre pool.

Let’s talk about the WWE’s new tag blets

~ dannyhong ~ Leave a comment

In one of those I should’ve seen it coming but I didn’t, the WWE has recently redesigned and unveiled new tag team championship blet designs.  Over the last few years, almost all the blets have been systematically been redesigned from top to bottom, except for the tag blets, which were still red for RAW and blue for Smackdown. 

Blets being in the middle of a reign didn’t seem to matter for when to unveil new designs, as Roman Reigns, Asuka and Rhea Ripley all received the new versions of the blets that they had held, but for whatever reasons, the Usos having the combined tag team championships on lockdown didn’t warrant swapping of those designs, but seeing as they were broken up and sent off to different shows seemed as good as time as any for the E to finally unveil new titles.

When the new World Tag Team Championships were unveiled on RAW, one I was happy for the Miz and R-Truth, two WWE lifers who are the consummate pros who do anything and everything they are asked for, do it well, and always manage to get absolutely anything over.  But two, my knee-jerk reaction to these blets were that I was relieved to see that they were finally gold blets again, seeing as how fewer things made the tag titles feel lesser-tier over the last 10+ years than the fact that they were bronze and then silver plates.

The shade of gold, amount of flourish and the weird griffin chimaera creatures made me think that this perhaps could’ve been a previous version or option of the World Heavyweight championship blet that ultimately ended up looking like a spin-off of the old WCW big gold blet in terms of its general shape and composition.

But overall, I do really like the new World Tag Team blets, except for one thing – the font they used on it.  Not digging the spiky, Glaive-like typeface they used, and it looks like they’re trying to be a 2005 RAW graphic package with it.  Furthermore, the type is just too fucking large, and much like my general aesthetic preference when it comes to clothing, I think when apparel requires too much text to explain it, then it’s design that is not optimal.

If the fonts were smaller, I could overlook the undesirable typeface selection, but overall, I’m pleased with the way the new World tag blets look.  Not sure if I’d want to own one, but typically a really good discount has gotten me possession of other blets I’ve felt similarly about.

Obviously, once RAW had unveiled new tag blets, among the first thoughts I had was pondering what Smackdown was going to do, because it was obvious that they were going to get a redesign as well.  But the question was, was it going to be carbon copies of the RAW titles, but with blue paint behind the globe and type?  Or was it going to be something completely independent?

Fortunately, the answer was just days away, when Smackdown unveiled the WWE Tag Team championships, with blets that looked completely different from their RAW counterparts.  Immediately, my eyes noticed the familiar shape of the center plate, which was an obvious throwback to older tag team blet designs, that had what I like to jokingly call the nutsack shape, because for whatever reason, the bottom has two bulges like a pair of testicles.

Regardless of the homoerotic comparison, my knee-jerk reaction was still positive.  I liked that it was a completely different design, and this will prevent any future embarrassing title swaps in future draft storylines.  It’s general design is much more muted and subdued than the World tag blets with its design being more etched and not molded.  In doing so, it does look like a cheaper blet in comparison, but as far as design goes, it’s a preferable design over its counterpart.

The font treatment is much more subdued and exactly how I prefer it, and the throwback shape of it is pretty much all that it needs to have to be the preferable of blets between the two.

What it all boils down to is if I had to pick one, which would I go with, and that would be the Smackdown WWE Tag Team blets.  The homage to the classic design is fantastic, and even though the World is the more detailed and nicer looking blet, the font is a turn-off for me

Either way, I’m glad to see that the E has redesigned both, because in the future when the tag blets are used as a prop or a means to reward two mildly over singles guys, at least they’ll look good holding some actual gold straps instead of silver-plated toy-looking blets.

Not my MiLB logo

~ dannyhong ~ Leave a comment

Apparently I missed this way back from September: but Major League Baseball and Minor League Baseball have agreed to change the official logo of Minor League Baseball

And of course this wouldn’t be a post if I didn’t, but I absolutely hate it, thanks.

Fewer things are a sign of mediocrity and spinning wheels like a logo rebranding.  This was not a case like the Cleveland Indians really needing to get rid of a horrifically racist mascot, this was the case of some bored corporate stooges looking for things that weren’t broken and decided to fix them anyway, to justify their existences.

There was absolutely nothing wrong with the previous MiLB logo.  It was subtle, it was understandable, and most importantly, it was just different enough to where the shape and brand positioning of it was always consistent to MLB standards, but the visual identity of the icon itself was different enough for those looking to understand that this was Minor League and not the MLB icon that any sports fan or casual could understand.

In one of my favorite pictures I’ve ever taken with my mom, I’m wearing the old MiLB logo generic shirt.

Now this new crappy logo is basically identical to the MLB logo, except the batter is aligned to the left, and instead of a baseball coming towards the batter, it now looks like the batter has sat looking at four pitches that are now past him, and considering the escalating rate of strikeouts throughout the last half-century, the guy in the logo has probably struck-out, as much as the logo itself does in my opinion.

I hate to say it, but there are a lot of baseball fans that aren’t particularly intelligent.  The Gwinnett Braves used the excuse that there were people that actually managed to confuse tickets for G-Braves tickets for tickets for the Atlanta Braves, which I didn’t think was really a believable excuse, but I’m also not going to pretend like baseball fans are always the smartest people in the world either.  This new logo is going to 100% confuse people into thinking they’re going to Major League games and buying Major League apparel, but perhaps that really is the end game, and I’m just being hyper critical of a tactic that I think is petty, but is really some corporate shills really living in 2050 and playing chess.

And I don’t understand why they’ve put a color palette behind it, especially of two shades of blue.  MLB logos, especially on apparel, namely baseball caps, often times already ditch their own color palette and adopt the primary and secondary colors of the team, or they just go reverse white, as not to compete with the colors of the teams, especially ones that don’t utilize the navy and red palette of the MLB logo.  This Carolina/Dook blue combo logo just seems odd and uncharacteristic to professional baseball in general, where it seems like the vast majority of teams utilize shades of red, at all levels of the game.  For all the teams like the Blue Rocks or the Stone Crabs or the Pelicans that utilize shades of blue, there are teams like the Redbirds, Nuts, Crawdads and much more where adding a logo of blues into their branding is more like shoehorning a horse’s hoof into a toddler’s shoe.

Either way, I am very much not a fan of the new MiLB logo.  It is uncreative, homogenized, convoluted, and was something that never needed to be updated in the first place.  Not that I’m going to many baseball games at all these days, but a team’s branding is going to have to work just a little bit harder to make me decide to impulsively drop some cash on any team merch if it’s going to have this little blue turd of a brand slapped onto it.

There may be four stars on the logo, but if it were up to me, it would have none.

Introducing the Rome Emperors

~ dannyhong ~ Leave a comment

I don’t hate it: the Rome Professional Baseball Club formerly known as the Rome Braves, unveils new team name and branding identity, the Rome Emperors

Sure, it’s not the snarky low-hanging fruit like the Rome Rednecks, or the outside-the-box idea I had of calling them the Floyd County Archers, but it’s not like we didn’t know that it was going to be something safe, kid-friendly, and homogenized, because at the end of the day, the Rome Professional Baseball Club is still a business and going safe, kid-friendly and homogenized is still the modus operandi of trying to squeeze money out of as many demographics and parties as possible.

So yeah, the Rome Emperors – as stated above, I don’t hate it.  Smart to have unveiled everything at once, or at least that’s how I found out because I live under a rock and this was fed to me by friends before I could even find out about something this baseball minutiae on my own like I used to, but whatever, because I saw everything all at once, I didn’t have time to speculate, dissect and eventually hate it, because everything was done upon delivery.

There’s one aspect that likes that they’re calling themselves Emperors, which sends a message that they intend to rule the Sally League or the Carolina League, or whatever level of A-ball they’re in these days, I’ve lost track, but at the end of the day, Minor League baseball is still a feeder league to higher leagues, and so often times is the case, especially with Braves affiliates, is that their records aren’t ever really that great.  I don’t remember the last time, or ever, when a Braves affiliate won a league championship, so it’s kind of funny that they have the name of Emperors, but will more often than not, be doing anything but ruling the league.

It’s kind of like Team Emperor in Initial D, because they were introduced to be this badass guerilla team of Evos that dominated lower-tier street racing clubs, but then eventually became another fodder squad to the Hachi-roku, the Redsuns, Kogashiwa’s MR2 and even Mako and Sayuki’s Sil-Eighty.  In spite of the menacing sounding name, they ultimately were just mid, at best.

Regardless, in spite of the snarky analysis, good on the organization for picking a name that remotely goes tangibly with the name Rome, and I like the explanation of their direction to go with a penguin, instead of the Little Caesar’s mascot, because when the day is over, everyone loves animals and frankly I don’t know anyone who doesn’t like penguins. 

Sure, it’s ironic that an animal most known for living in arctic conditions will be the mascot for a team that plays in a state that has nuclear summers, but when kids and grown-ups like me that like chintzy, novelty crap like penguins with baseball bats see a penguin, there’s money to be made in moving merch.

Not lost in the rebrand is the fact that they actually got away with using the overkill’d Trajan font with the Rome wordmark on their away jerseys, because if there was ever something that could get a pass on using the most basic and Rome-ey fonts there ever was, it was a brand that was actually called Rome.  I still think they’re lazy for not sharpening off the tips of the serifs, but at the same time, I can understand why.

Overall, I’m quite satisfied with the rebrand altogether.  Kudos to the organization for pulling it off, even if I wish they didn’t try to sparsely try to satisfy the Braves by keeping so much red in their branding, but baby steps, I suppose.  They’ve already taken great strides stepping away from their overlords, and hopefully things can only get better from here.

I look forward to (not) hearing about the promotions, shenanigans and general business that the team will be able to do in the coming season and in the future, when they’re not quite so held down by the shackles of the Atlanta Braves stuffy corporate branding.

The work trip, fin

~ dannyhong ~ Leave a comment
I also want to point out that I used AI regenerative fill to AI the people in the background the fuck out of this selfie

So I’m on the red-eye flight back to Atlanta now, and I’m telling myself to write something, before I go into zombie mode and watch Castlevania or the Mandalorian on my iPad, because once I start, I’ll probably until we touch down.

So Adobe MAX is now in the past, and I can say that it was a pretty good trip, overall. Adobe really put on a flashy and fairly informative conference, and from what I could hear from those who have been to prior years, it was run smoother and had fixed a lot of issues. 

Traveling with some work colleagues was enjoyable and I feel like we’ve gotten a little bit of opportunity to get to know each other a little bit better.  The hotel was nice, and I was the tryhard who brought some gym gear and managed to get in two maintenance workouts while out there.

Best of all, it was all covered by work, so all of my food and the airport transport are expensed, and they naturally picked up the tab on the show admission and the hotel.

Despite being there for some work purposes, I still made a point of carving out some me-time, in the form of wandering around the city and eating some abominations of Mexican food that the internet has been teasing me of their existence for the last year.  Of course, they fell into the parameters of my daily food per diem amount, which only sweetened the pot that I could expense things that I would’ve gladly paid for out of pocket to begin with.

First, I tracked down the quesarito-burrito that I first saw on some rando-Instagram reel that was fed to me for some reason despite being all the fuck away in DTLA.  The best part was going in there and explaining that I wanted something that wasn’t on the menu and that it was something I saw on the internet; and I had to show them their own reel to jog their memory, but it was good enough for them to get me the burrito I had been covering for months.

And it was basically everything I hoped it would be, a California-style burrito, but wrapped in a quesarito instead of an ordinary tortilla.  I could’ve finished it, but in doing so, I could’ve really derailed a large part of my trip, plus I was getting the meat sweats something fierce from just how rich it was, or maybe it was the Reaper sauce that added to it or maybe both, so I tapped when I was like 75% finished.

Next, came the trash can nachos that I had heard about, and became enamored with.  Ordinarily, I’d have tried to go there for dinner, but upon learning that being in DTLA, they operated at downtown hours, so I kind of had to pivot and hit them up for lunch instead.

They were located in what google called the fashion district, but seemed like a giant shopping district for quinceñeras or something.  Regardless, it took a little bit of walking around but I found the place in this quirky small food court loaded with nothing but Mexican and Asian foods.  Again, I had to ask for the trash can nachos as they’re not on the menu, and once again I felt like some secret agent or something asking for some illicit.

Ten minutes later, it was brought out to me in what looked like a coffee can.  Just like I had seen on the internet, the can was pulled up, and pouring out onto the plate was a mountain of chips, guacamole, beans, jalapeños, sauces, more chips, more cheese, and carne asada.  Naturally, it was as good as it looked, and much like with the quesarito-burrito, I opted to throw in the towel instead of forcing myself to finish it.

Between the two internet-found foods, I’m hard pressed to decide on what was better.  The quesarito-burrito is a true novelty item, but the nachos had some insane presentation value.  Frankly, nachos really should only be made and served trashcan style, and if I had to really pick one of the two, I think I’m going with the nachos.

But I suppose I should say something about the conference seeing as how it was what brought me out to the left coast in the first place; again, it was a fun show in the sense of production value, and shine and presentation that went into it.

Continue reading “The work trip, fin” →

The work trip

~ dannyhong ~ Leave a comment

My job is sending me out to California to attend the Adobe MAX conference in Los Angeles. This is pretty cool because I can’t ever say that I’ve been on a work trip such as this before in my life; the last time I skipped town for a work function, it was to like Macon, Georgia where maybe like 12 people from various other satellite offices could meet my entire office when I worked for the state.

But yeah, work trip to California where they’re paying for the flights and the hotel.  You’d think I’d be more excited for this as it’s at the same time a little bit of a forced break from parenting, but I’m not treating this like it’s going to be the greatest experience of my life or anything.  It’s still a conference full of other graphic designers and creative types, and most of my zero readers probably know I have a bit of an eyeroll-ey contentious feeling towards that demographic.

Maybe it’s just that I’ve been doing it for so long that I think most of the bullshit high-up creatives say is full of shit and made up word fluff, or maybe I’m envious of the next generation of creatives and the talent that they bring to the table or maybe a little of both.  But the idea of being a conference full of these types isn’t necessarily my first preference of people to surround myself with, but that’s also probably me just being a curmudgeon about everything that’s usually the norm.

Honestly, the thing I’m looking forward to the most probably shouldn’t be any surprise, but it’s some of the potential food options I’ve scouted out.  Years of seeing drive-by reels of restaurants that usually anywhere but in Atlanta are now within reach, at least for ones found in downtown Los Angeles, or as the kids say, DTLA.  Yeah, I’ve found a few that are within reasonable distance to where I’m staying at, and as god as my witness, it’s my time to get my hands on shit like hot Cheetos loaded quesaritos, twice-wrapped burritos and trash can nachos.

However this isn’t to say that I’m completely no-selling MAX.  Instead of coasting through the event and scheduling nothing but layup workshops of shit in my wheelhouse, I’ve deliberately gone out of my way to schedule as many workshops and seminars of the things I’m not as versed in, so that I can actually maybe learn some shit and get on the path to some career advancement.

All the same, as a whole I really am looking forward to this trip as I’m nearing embarkation.  It’ll be nice to have a little bit of purely alone time, eat some trash I’ve always wanted to try and maybe I’ll learn something useful.

When I like to think I’m funny

~ dannyhong ~ Leave a comment

I don’t really know what prompted it, but for some reason, the thought of Mortal Kombat’s Test Your Might bonus stages came to mind, and I thought about how silly it was that one, almost nobody ever got to see it in the arcades, because at its heyday, Mortal Kombat was always so constantly played that the game seldom ever got to reset to a point where the bonus stages could be triggered, and two, even if you did see all the bonus stages, you might have seen that the final bonus stage is trying to shatter a giant block of diamond.

With your bare hands.  One of the hardest stone surfaces on the planet.

Either way, maybe it’s because I’ve been feeling so mopey about finances, that the thought of a magical giant diamond block just manifested and mutated into thinking about Mortal Kombat, and how absurd it is that anyone could imagine breaking diamond with their bare hands, but why any of the Kombatants wouldn’t just take this diamond and get the fuck out of Outworld and go retire or save the planet from the likely immense worth of a diamond the size of a JVC Kaboom Box.

And of course, it’s Liu Kang being the mega nerdy paragon honorific square, that insists on trying to break a giant diamond block, but the more vapid, superficial Johnny Cage whom might actually know what the value of the finer things in the world are worth, that comes to question the objective versus an alternative solution.

Regardless, enough words, all the context that’s needed is in the comic strip itself.