Tag: graphic design

The white font is still undefeated

~ dannyhong ~ Leave a comment

The Register: Alcorn State professor uses white text hidden in assignment instructions to phish out AI-using cheaters, catching 32 out of 35 students

A long time ago, during one of the agonizingly arduous job searches in my life, I once filled out an application that took me the better part of an hour to complete, what with all the PII I had to disclose, as well basically manually typing in all of my resume’s information, while uploading the resume itself, as well as composing a thoughtful cover letter that basically said hi my name is danny look at my resume to see why i believe I can do your shitty job.

Submit, confirmation email five minutes later, check the link to see what application status page looks like.

Applicant rejected.

Fucking seriously?  In five minutes?

It became apparent that I had been an immediate victim to bot screening, little possibility that any human had seen my application, and that my application had been phished out presumably because it did not contain any of the unknown criteria that the position had been looking for.

But really, I was incensed that nearly an hour of my already frustrating-on-account-of-being-unemployed life’s time had been wasted in less than five minutes because a fucking bot didn’t see enough of the words they needed to see in order to even consider my application for human eyes.

After the initial rage subsided, I decided to take a different approach to building my resume, taking into consideration that my resume was more than likely going to be passed through bot screeners that do little else than analyze the words they identify, with greenlit terms scoring higher and increasing my chances of getting seen by a human screener who then can possibly be convinced to reach out.

In both the Word doc and the InDesign-created PDF variants of my resume, I created floating text boxes on a separate layer, and wrote in every single term that I thought might increase my odds at ticking green flags from a bot screening; skills, software, awards, orientations, but mostly race-related.

adobe microsoft photoshop illustrator indesign acrobat flash html css java final cut video illustration mac mobile desktop print digital omni concepting art direction management

award winning accolade gallery featured magazine publication ad creative organization

gay lgbt lgtbq pride college university masters veteran military

asian black hispanic latino minority korean japanese african woman spanish bilingual language fluent

And then I’d set the entire block of text to white, and build out my actual resume on top of it.  Invisible to the human eye, but in the view of zeroes and ones that the bot sees, every single one of these terms is as clear as day, and my hope was always that if any of them helped flag my resume as worth looking at, why the fuck didn’t I think of this sooner.

I’m not saying that this tactic necessarily worked like I had invented Google, but I can say that I was never screened out of a position in five minutes ever again.  Maybe it’s on account of bots becoming as lazy as the humans who implemented them, maybe it’s because the bots’ processes aren’t disclosed anymore.  Maybe it’s all of the above, or maybe, just maybe, my tactic might have actually proved to be useful.

Needless to say, this story about the Alcorn State professor using white text to phish out and bust his own students, tickled me in a manner that brought great joy and great satisfaction to my soul.  The tactic is as old as when font color selection in word processor software was launched, and no manner of AI advancement has been able to get around the fact that at some point, humans are still involved in the process.

I already have a contentious opinion and relationship with AI, and of course everyone including this professor knew that people were lazy and were already utilizing it to do things that they should be doing and trying to pass the results off as their own.  And frankly, the fact that he ended up busting that many students in his class isn’t at all surprising, and the real surprise is how three of them didn’t get caught.

Because it’s not like the three that didn’t get caught probably weren’t cheating with AI either, it’s just they were probably the students that either had the 1-2 IQ points higher to have the wherewithal to review and proofread their AI-generated papers to catch the dummy prompt’s trapdoor in their assignments, and/or maybe they had an appearance setting in their device’s OS running to where they had any sort of colored background other than default white, and were able to see the dummy trap prompt in the assignment before they ran it through an AI.

Frankly, I’m more annoyed with the verbiage that states that the students were only partially failed, because I’d have failed them all outright.  AI-generated work is tantamount to plagiarism in my opinion, and in this day and age, a lot of time if people are not punished severely, they’re going to just look for ways to circumvent in the future, and not learn all the same.  I’m not saying that making them repeat and pay for class all over again won’t result in the same outcome, but at least the school might make some money on it in the process, and smarter people might think twice about doing it and might actually learn something when they do things themselves.

All the same, the real winner in this entire story is the white text strategy, which has proven to be as unbeatable now as it was in the 1980s when WordPerfect and Microsoft Word first came into existence.  As long as humans are involved in the process, failure will be too.

The Substance was one of the best movies I’ve seen in a long time

~ dannyhong ~ Leave a comment

In one hand, I don’t throw this claim around lightly – I think that I can be picky about the things that I really like, and I’ve been told a bunch of times in my life that I’m a difficult person to impress, where it’s not necessarily intended to be that complimentary as much as it is an accusation of being excessively picky.

However, in the other hand, I don’t watch a tremendous amount of movies to where I’m remotely close to some wizened film expert whose opinion should be taken beyond a grain of salt, and I’d be the first person to disclaim such when explaining why I liked this movie, or any film that anyone wishes to discuss with me.

Anyway, The Substance: I do believe that it was one of the best movies I’ve seen in a long time, and it was one of those situations where I’m ¾ through the film and I’m just thinking about how interesting and enjoyable of a watching experience the whole thing had been, and coming to the conclusion that this really has been one of the better films I’ve seen in a long time.

It’s interesting too, because I recall this movie came out quite some time ago (2024), long enough to where I remember it being talked about on The Howard Stern Show, when I still had a SiriusXM preview active,  since there’s a tremendous amount of skin shown in the film.  But for people like me, if it’s not available on a streaming service, it might as well not exist, and just recently did it makes its way onto HBO Go Max Max, thus coming into official existence as far as I was concerned, and mythical wife went ahead and started up when we were at one of those weird crossroads where we didn’t want to start another show, and just wanted something singular and hopefully entertaining to be a pallet cleanser in between shows, and for me it was one of those welp, it’s started, time to watch it, experiences.

From start to finish, I found the film to be cinematographically wonderful, with lots of colorful and aesthetically stimulating shots and scenes, the art direction was inspiring and I loved the whole branding mission The Substance parent company embarked on with their dedication to branding everything they produced as far as packaging and messaging went.  The score was catchy and I enjoyed the rhythmic techno beat that seemed to permeate throughout the whole film.

The word I’d use to best describe The Substance is “visceral” because man, do they not shy away from close-in macro shooting of anything from slovenly scarfing down shrimp cocktails, administering stitches, to all sorts of gruesome, gory, taboo acts that make people like me cringe and/or whip out my phone and try to look away instead of watching more.

And of course, the story was thought-provoking and poignant and if it makes me think about life, and what I’d do in such circumstances, then I think it’s a case of upper echelon storytelling.

The ending section of the film goes so off the rails and bonkers, that I have to imagine that it was probably a wildly entertaining sequence to have been present in a theater full of people when it occurred.  And when it concludes, I was left having felt entertained, satisfied and in an overall good headspace because I had been entertained and inspired, and eager to sing the praises of the film for succeeding at all of the above.

I told mythical wife after we were done watching it, that I thought that this was probably the best movie I’d seen the whole year, and in the grand spectrum of things, it really was one of the better films that I’ve seen in a long time.  I still think about it, and one of the biggest compliments I could give a film is that if I were to walk into a room and it were on, I’d watch it again without much complaint about needing to better utilize my limited free time and watch things that I hadn’t seen before.

Cracker Barrel’s rebrand: the question stands

~ dannyhong ~ Leave a comment

USA Today: Cracker Barrel unveils a new logo; the internet is unsurprisingly not impressed

When the day is over, I have no skin in the game of the existence of Cracker Barrel.  Full disclosure, I haven’t been to a Cracker Barrel since I lived on the south side of the city, when they opened a brand new Cracker Barrel not far (relatively) from my old place, and upon going there, all the big wigs and managers and trainers were there, so everyone was on their best behavior and it was actually a decent experience.

But no matter if people hate the new logo or people love it, I’m not going to lose any sleep over it one way or the other, and can only really share opinions and thoughts based on the creative direction of it, as well as relish in some of the less tasteful jokes that the internet is particularly known for generating about anything and everything in existence.

But my first blush impression and my knee-jerk reaction upon seeing the new Cracker Barrel logo was that of unsurprise at the fact that they removed both the man and the barrel, and have homogenized it down to an uninspired shape.  However, I am surprised at the fact that they did manage to keep the general wordmark of the text mostly intact, instead of just typing out “cracker barrel” in a variation of Helvetica Neue or Myriad, like so many companies inevitably do, as if they’re determined to not pay anyone for a font, and are completely at peace with just writing it out in system default fonts.

So it’s kind of a push in the sense that they did murder all the character and uniqueness of the logo by removing both the man and the barrel, as well as the unsymmetrical shape in which the wordmark was housed, but still managed to preserve some sense of character, familiarity and recognition by at least keeping the wordmark mostly the same.

A hexagon with rounded corners isn’t a vanilla rhombus or oval like so many brands have boiled down to in this modern business space, and at least they appear to have kept their primary color intact; however, it appears they’ve cheapened up by swapping out their brown for a black, thus making future production simplified in that they technically only need one additional color outside of black and white.

Honestly, the container looks a little too large for the wordmark, and in the event like creating signage and advertising materials, the general proportion of it compared to the Cracker Barrel name is might end up looking comical, or lead to some comically large signs in order to compensate.

But like I said, when the day is over, I do not care one iota about this rebrand, beyond the obvious joke that was made in the shown screen grab – why DID they get rid of both the cracker and the barrel??  Considering the brand is kind of synonymous for being a white people eatery, not entirely sure why they’d go to the lengths of alienating them by removing paw-paw from the logo, but whatever.  As far a corporate rebrands go, this one is far from the worst, and it’s not going to suddenly make me want to deal with the shitty parking situations enough to want to actually go to a Cracker Barrel again any time soon.

WTF is AEW doing #387

~ dannyhong ~ Leave a comment

When I first saw this shirt, I thought it was a joke, a bad photoshop from some shitty wrestling shitposting meme account or something.  But nope, it’s very much real, and actually available to you for the low, low price of $29.99 plus tax and shipping, which means it’s basically a plain white t-shirt for somewhere just under $40.

Of course I know that there are all sorts of brand name designers out there who have been peddling plain white t-shirts for upwards of $100+, but they’re often times players in the egregious fashion industry, whom most of them have earned the right to hawk their shitty wares for exorbitant prices, and people not smart enough to realize that they’re being fleeced will actually buy them.  But yeah, them, they’re not a professional wrestling promotion, whom most equate their product and their merchandise as tantamount to carny shit, and only exist at that price range solely on the basis of inflation.

Yes, I can see the Property of the Death Riders wordmark on them, anyone (with a magnifying glass) can see it, but the point remains is that AEW’s merch team has basically posted up the absolute bare minimum effort in an actual product available to the public.

In the past, I’ve called out other bullshit cash grab products like Faarooq’s DAMN shirt which is basically just the word DAMN written on the chest in Rockwell Bold, and the B-Team’s signature shirt, which was obviously deliberately shittily made to help sell the fact that Axel and Bo were B-tier talents, but still turned into a screen print and peddled for $30 a pop (plus tax and shipping).

Well, Property of the Death Riders joins that club of some of the worst wrestling shirts in history, without any question at all.  Like, I’m becoming desensitized to a lot of the weird and silly shit that AEW does that I have a hard time grasping because I grew up with the WWE, but to offer up a plain white shirt with the tiniest of logos as an actual product definitely stands out in a sea of weird and silly shit, at least in my mind.

Here’s the funny thing though, as I’m typing this out, there’s a part of me that actually does admire the fact that in spite of the overall bullshit this shirt really is, as far as utility and being able to wear it out in public outside of wrestling shows or flaunting fandom, this shirt actually probably a GOAT.  Being a plain white t-shirt, it’s a perfect undershirt, and the lack of any design whatsoever on it means that there’s zero concern of any design being visible behind an opaque white dress shirt.  And 10 times out of 10, whenever I’d be wearing a plain white t-shirt, it’s tucked into dress pants, and the dorky little Death Riders wordmark wouldn’t be a factor at all.

But I’m not really fan of white t-shirts in general, because white fabric is like this ticking time bomb where they’ll slowly turn yellow from absolutely no other reason than existing, and any exposure to air, water, moisture accelerates it, and even more so when exposed to human oils or perspiration.  I literally had a few white tees that were still in their Ziploc bags, completely unopened and unworn, and when the day came where I felt the need for one, and ripped open the sack, it was yep, yellowed with age.

White t-shirts are basically for weddings and funerals, or any other instances where I’d need a specifically white t-shirt underneath a more priority garment.

Back to the Death Riders white shirt, the jokes just write themselves, as far AEW’s fanbase is concerned.  The schlubs who will be willing to plunk down the cash to get these bad boys don’t have to worry about them yellowing from age, because they’ll rapidly turn from the sweat, nacho cheese from Daily’s Place, and vape juice they’ll be exposed to, accelerated whenever they see Toni Storm, Harley Cameron or Skye Blue.

All these observations, without even having to even scratch the surface of what failure the whole Death Riders faction has turned into, because when they formed, they had a ton of momentum, but as is often the case with Tony Khan booking, there’s no focus, no end game or no execution, and all members of the group have been swirling around doing dick and butt for weeks, with no end in sight.

It really is incredible how Jon Moxley in NJPW took his Death Rider persona and absolutely slayed over there, but bringing the name to AEW and making it a group has been absolute death to the brand and identity of it completely.

And I don’t really get it either, the whole white t-shirt thing was Bryan Danielson’s, and the Death Riders basically smothered him and killed his career, and suddenly Mox picks up the whole white shirt thing, acting like a jacked psychotic Andrew WK or something?

As the subject of these posts goes, jesus, wtf?

Cobra Kai, fin

~ dannyhong ~ Leave a comment

Over the weekend, when I was having one of those nights where I didn’t feel like I had any real time to do anything, so I was instead just sitting around dicking around on my phone min-maxing my Duolingo XP as well as playing Fire Emblem Heroes, my au pair pokes her head into the media room and asks if I had started watching the final installment of Cobra Kai S6.

I looked at her perplexed and asked if it had dropped yet, and she said that it just released.  I looked at the clock and immediately grabbed the remote, and I said, why the fuck are we not watching it right now then?

We ended up watching four episodes and then it was 1 am, and I said that I needed to stop so that I wouldn’t be butt-tired in the morning, and that I wanted to save the final episode for the following day, preferably in a scenario where mythical wife wasn’t aware that we were going to watch it in front of her, since she’s such a giant fan of the show like we are.

Mission accomplished, and with that, the saga that is Cobra Kai is finally completed.

Frankly, it’s a show that desperately needed finality, not just because it’s the worst show in existence that had no right to be good as it was, but as is the case with any show that features child actors, it’s been like 6-7 years since the show started, and all the youth talent was growing the fuck up faster than kudzu, and the show needed to wrap up ASAP, before Dimitri grew to 7 ft. tall and Kenny turned into Terry Crews.

[Obviously at this point, spoiler alert is on, because I’m probably going to say shit that would be construed as spoilers]

Continue reading “Cobra Kai, fin” →

I am in the wrong segment of this industry

~ dannyhong ~ Leave a comment

Forbes: Walmart “rebrands” for the first time in nearly 20 years, response is predictable but justifiable

Often times I get pegged of being jaded or pessimistic about the design industry.  Why are you in it then?  If you don’t like it, do something else with your life.  And so on, and so on.

Well, this is a prime example of why I, and other designers end up the way we do, is when we hear about the richest companies on the planet, dumping millions of dollars into rebranding efforts, that in this case are literally taking their old logo and adding 1-2 points of stroke around it, and then calling it rebrand.

By the way, this Sisyphus-ian effort cost $1.25 million dollars.

Honestly, in the history of rebrands, $1.25M isn’t the worst or highest dollar amount sunk into one, but considering the sheer lack of effort that went into this, it’s still pretty noteworthy, and undoubtedly chalks up to be a classic example of egregious corporate waste of money.

For years, I’ve always called the Walmart star “the butthole” because let’s be real here, it basically looked like a little yellow sphincter, and I figured it was apropos that they did that, considering the sheer amounts of fucking they did to the market, economy and small business.  Also, I personally think Walmart sucks ass as a whole, so there’s that association too.

I don’t really know or can fathom why Walmart felt the need to rebrand in the first place, but I guess if those in the world of business feel  if you’re not constantly evolving, you’re dying, shit like redundant, unnecessary and minimal effort rebrands gets accusatory eyes off your nuts for a minute and makes it look like they’re doing something, other than fucking the world of commerce and getting a bunch of old white men richer by the hour.

Seriously though, there’s really not as much to rant about as I felt there could’ve been; that’s just how little effort that Walmart put into this rebrand.  They literally just pressed increase stroke around both the butthole as well as the wordmark, and the end result is a bolder wordmark, and a butthole that has appeared to have gotten a little more clenched.

There’s an easy joke about the shitshow that 2025 and beyond seems like it’s going to be, leading to clenched anoos-es throughout ‘Murica, but I don’t get the impression that Walmart as a company isn’t necessarily in opposition to the parties that might be leading to these tighter assholes, so I don’t think it really works.

Perhaps it’s more representative to how the company is a bunch of tightwad fucks who sinch and clench and choke out small businesses throughout the world, squeezing all the way to their assholes, which is ultimately what the butthole represents.

Either way, I don’t shop there, and I actively go out of my way to typically avoid them when I can.  I like protecting my butthole literally and metaphorically, and don’t wish to support companies that go out their way to raze the buttholes of the people; as well as put out shitty creative and branding.

Jaguar’s new logo = Publix Supermarkets

~ dannyhong ~ Leave a comment

Trent Crimm, The Independent: Jaguar unveils new branding and logo and the crowd goes mild but eventually more into ire

I don’t particularly care much for Jaguar as far as cars go, they’ve always been a little pretentious and overrated as far as my tastes are concerned, but I also wouldn’t put them in the category of cars that I wouldn’t ever get if I had the means necessary.  Their aesthetics aren’t really my cup of tea, but I can like what I see on a paper when it comes to performance specs.

That being said, put me in the camp of people whose interest in the car company most definitely trended downward upon seeing their rebranding.  Jaguar becoming JaGUar, with this absolute masterclass of horseshit spinning from their corresponding press release:

seamlessly blended upper and lower case characters in visual harmony”

Nah, of course it’s not as cerebral as that.  The designer, and I use that term loosely, didn’t like the way the lowercase G looked and didn’t like the extra stroke that the lower case U had and went with upper case variants which looked more seamless; and then the right VPs, with their wealth of artistic credibility, happened to like the way it looked, gave it the green light, and away we go.

Looking at it made me immediately think about Publix Supermarkets’ logo and possibly the Beats by Dre identity,* but mostly Publix, and it always amazes me when the brand designers of the world don’t really take any time to research the logos of the world and take a modicum of effort to not look like someone else’s identity.  Because then rogue designers like me can’t clown on them and make the easy swap of logo into what they really look like, and if I’m someone with any clout, or at least tempted to try and engage Publix on social media and post this graphic just to see their reaction.

*also there’s this regional adult store chain that also utilizes a similar typeface that I always see billboards for while driving to Disney World that is somewhat related to the jaguar animal kekeke

All the same, it’s kind of sad.  I might not have been that high on Jaguar as a brand, but their identity was pretty unmistakable, with the silhouette of the jaguar leaping over a fairly nondescript bold all-caps wordmark.  But there’s this overarching cry in the design community, that modern branding is all metamorphosizing into a very diluted pool of vanilla “safe” logos that are all looking the same and homogenized into these blobs of non-personality.  Serifs and symbols have become enemies, variations of Helvetica Neue and Gotham are overtaking visual identities everywhere, and with JaGUar’s rebranding, another long-standing reputable brand has deliberately chosen to converge with the masses and adopt a boring, vanilla, forgettable identity, once the initial reactions and internet ridicule all die down.

That being said, I think it’s only a matter of time before JaGUar releases some turd on wheels that’s a hybrid crossover CUV that looks just like a Corolla Cross or a Buick Encore, and then we will truly know that JaGUar has really given up on trying to compete in the market as much as they’re just trying to blend in and hide in plain sight.

I mean with a logo that looks like this, they’re already halfway there.