Part of what I do for a living involves a lot of brand management. Ensuring the consistency of the brand’s usage, making sure all future projects and endeavors incorporate and also ensure the integrity of the identity, and so forth. Needless to say, I think I know a little something about branding.
So despite the fact that it’s a fictional universe, Capcom has gone through some pretty impressive lengths to ensure that the brand of the Umbrella Corporation is impressively strong. Dare I say it, but I’d venture a statement that Umbrella is the strongest brand in fiction.