The first thought that crossed through my head after I saw this commercial was: “Divorce papers. With a red ribbon around them.”
Not only is this commercial indeed stupid, I actually hate it. Man goes through hoops to discreetly purchase a Smart car for his wife for Christmas, only for her to become instantaneously and ungratefully smitten with a piece of shit Buick cruising down the street.
In short, man gives gift, wife is ungrateful bitch.
Although the message is very much fictitious, and I honestly will foolishly give benefit of the doubt that there really are that many people who would be so ungratefully crass to rebuff an expensive and clearly high-effort gift literally three seconds after receiving it, I just really, really hate the message in general.