I have to admit, that after this commercial aired, I was kind of surprised. It was without question, the poorest quality animation that I’d ever seen aired on national television, and I couldn’t really believe that someone out there paid the money to both produce such a putrid animation, as well as actually pay whatever money it took to get it to air nationally.
No seriously, this looks like one of those flash animation generators where random people can write a basic dialogue script, and then it generates a crappy flash video where all the voices are Steve voice, and people think are funny. Except worse. I’m pretty sure that I’ve seen better animation on public access television.
It honestly looks like a whole bunch of photographs were crudely vectorized by software, but zero effort was put into it afterward to actually clean anything up. All the shading on the people and on the objects are messy and blobby, and the camera work is inconsistent and feels like when a boat is swaying.
Even the point of the commercial, the plugging of an auto parts website is done poorly. The screen grabs they use look as if they were done by simply hitting the print screen button, and they were just crudely dropped into the flash files, which dithers them horrifically, and to almost the point of being unrecognizable.
And even when they get into the more in-depth explanation of the website, it turns out that the website looks like Windows Explorer, and appears to function accordingly. Folders are small and require precision to click, and the overall design of the page is boring and makes me want to close the Windows Explorer window and get back to surfing for more guy shit.
This is pretty much a stupid commercial on all accounts, in that it’s hideous, the message is convoluted and poorly presented, and the end product itself is kind of a piece of shit. But, I am grateful that looking for this commercial to post about on YouTube led me to seeing this video. Hot damn, I didn’t realize it was such a turn on seeing chicks in Daisy Dukes working on cars.
