I have to imagine that this State Farm commercial’s objective is to get the viewer to think that the wife is psychotically jealous and suspicious that her husband is cheating on her and/or is into phone sex. After all, she marches down the stairs, turns on the lights, snatches the phone away from her husband, and sternly inquires the person on the other line in an accusatory nature.
I have to imagine that the goal of the commercial is to paint the wife out to be the “villain” of the plot, while the husband and Jake, the State Farm agent are completely innocent. Yeah well, I don’t think they did a very good job. Which is why this commercial is stupid.
First is the fact that what kind of psycho decides that 3 AM is the best time to contact State Farm for insurance rate quotes? And the fact that he’s standing in the living room in complete darkness doing this doesn’t seem completely odd at all?
“You’d do that for me?”
Hubby seems to think that State Farm is making some sort of personal exception for him, as if corporations treated every single person like unique individual flowers or snowflakes. Fuck no, the line is forced into the dialogue to create the false scenario that he might be engaged in phone sex or some other raunchy illicit conversation.
But the biggest fallacy of the entire commercial is the husband himself. The guy looks and sounds like a psychotic serial killer. If they had cast any guy that didn’t look and sound like a child rapist in the first place, the whole conflict and reaction of the entire scenario might have played out a little bit more efficiently. But the fact that he sounds like a chain smoker and looks like a creepy older Jason Segel doesn’t help draw any sympathy to him for having an overbearing wife.
This commercial fails on all accounts. Ironically, I’m a State Farm customer. If I weren’t so lazy, and it wasn’t like pulling teeth to do it, this might actually inspire me to change insurance companies. If my premiums are going towards funding and producing putrid advertising like this, someone else has to be willing to charge me less, somewhere.
