Legion is hurt. Which ship gets Legion to Geth ER the fastest? The Normandy, a Turian envoy or a Quarian vessel?
Seriously though, as a self-proclaimed typography snob, I simply cannot condone this message by Starbucks, regardless of how much of a slave I am to their product in general.
I get that creating racial awareness is something that perhaps the world as a whole might benefit from, in spite of how futile I may personally think it is, but I simply loathe when any word has to be broken up in an advertisement, much less twice.
Honestly, TO-GETH-ER?
Clearly, Starbucks thinks going minimalistic is the key to giving the message precedence, but it’s not like it ever hurts to have your logo slightly more predominant, even if it means increasing the size of message’s type. Instead, by doing nothing other than a 4-2-4-2 letter pattern, I simply can’t get around the fact that it looks like “Race to Geth ER.” Those bigot Quarians clearly have been fucking around with the Geth again.
As for the message and objective of this whole campaign, there’s really not much to say about it, other than the fact that I feel that there’s a little bit of exploitation of an attempt to advertise under false pretenses just a teensy bit.
However, I guess it’s not necessarily that great, because I think I’d be ironically amused if the next time I order a drink, “RACE TOGETHER” is written on my cup. If it turns out that I’m the only minority in the establishment present when this occurs with a message on my cup, there might be some vitriolic snark incoming, but I’m outright refusing the drink and demanding a new one if they dare put a god damn hashtag on it.
