Tag: graphic design

Shop talk

~ dannyhong ~ Leave a comment

It doesn’t happen, by design, that I talk about my job.  Frankly, most of the time it’s nothing particularly interesting, and probably not really any different from anyone else who works a fairly normal corporate job anywhere in the world.  But lately, my work has been a little bit more encompassing in my daily life than I’d really like it to, and I feel like I’m in a not-that-great position currently, and I feel like everyone I’d vent to is kind of tired of hearing the same old stories about my job, but I still have a lot of thoughts and words that I’d like to get out of my system, that writing about it, seems like the only viable option in order to accomplish that.

Imagine . . .

  • You’re an auto mechanic. You fix cars and motorized vehicles for a living.  You use tools and work with your hands in order to fix said vehicles, day in and day out.  One day, a chef walks into your shop, and gives you a bunch of forks, spoons and spatulas and tells you, these are your tools now.  Please fix my car.
  • You’re a chef. You cook food for a living that feeds all sorts of people.  You use an arsenal of knives, spoons and various utensils in order to prepare all the food that you cook.  One day, a graphic designer walks into your kitchen, plops and laptop and a mouse on your counter and tells you, these are your tools now.  Please make me lunch.
  • You’re a graphic designer. You make shit on computers, using a variety of artsy software, specifically made to make shit.  Sometimes the shit you make ends up on the internet on websites and sometimes it is manifested into something tangible.  One day, an IT guy walks onto your floor and installs this shittily-made, outsourced, glorified data entry program and tells you, this is your primary software now.  Please resume creating advertisements at a high volume and high quality.  Except there’s no please, because this IT guy is a fucking asshole

That’s my life at work, in a nutshell.

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I feel like a lack of time is all part of being adults

~ dannyhong ~ Leave a comment

Whenever I take the time to write, it’s usually because I’ve built myself a nice little cushion of time to where I can write, fairly uninterrupted, for anywhere from 45-90 minutes.  That, has not happened in quite some time, and therefore I have not really taken the time to write, which in itself gives me a little bit of anxiety, because I don’t ever want to fall out of the habit of writing, because writing is important to me, and it makes me anxious when I haven’t done it in a while.

It’s literally been two weeks since the last time I sat down and did any sort of writing.  This isn’t to say that there’s been nothing interesting or worth writing about, although I will say that the usual bullshit that occurs in Atlanta and/or Georgia itself has been a little on the dull side or a little too darkly serious side, like the prehistoric anti-abortion laws they’re pushing, which are things that I don’t really feel remotely capable of speaking about.  I ran in my first-ever official half marathon, the Star Wars half at Disney World.  UVA won a national championship in an actual sport (basketball).  Women, main evented Wrestlemania, with Becky Lynch winning both women’s championships from Charlotte and Ronda Rousey.  Tiger Woods won the Masters and proved that winning shit in sports absolves anyone of their personal indiscretions because they’re totally related.  Game of Thrones embarked on their final season, and the Notre Dame cathedral in Paris almost burned down, because bad shit always tends to happen this time of year.

Things, have most definitely been happening all around the world; it’s just that I really haven’t been able to build that cushion that I always tend to want in order to do some writing, because it never seems like there’s ever any time in the day for me do such.  Whether it’s the increased responsibilities and the seemingly endless parade of little and large tasks that I have at work, meetings after meetings, I barely have the time to have proper lunches on a daily basis, much less be able to eat food and type words at the same time. 

And then when I get home, whether or not I have to cook dinner or an endless litany of small tasks and daily chores that I feel the need to do in order to have a somewhat kept house, that by the time I’m done with everything, I’m at that awkward point of the day in which I don’t feel like I have enough time to write, or watch anything other than a 30-minute program on Netflix, because I should probably start considering going to bed in order to be a responsible adult and not be tired during work.

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No-context writing

~ dannyhong ~ Leave a comment

Sometimes, I feel like I haven’t done any writing in a while, and then say that I haven’t really found anything that’s sparked any inspiration to write.  But then I chastise myself that the whole point of me wanting to write doesn’t always have to have specific context behind it, and that sometimes, it’s just the urge to write, even if there’s no specific subject at hand.

Despite the fact that I’m still offline, a notion that isn’t ever not there whenever I sit down to write, it’s been an entire week since I last ranted about how much the Morbius movie is probably going to suck.  Since then, no matter how much I scour the news for an interesting topic, various websites and feeds to hope to see something that piques my interest to turn into a word explosion, it’s been pretty barren out there for my interests and inspirations.

Regardless, such shouldn’t be an excuse to go stagnant for too long, and despite the fact that I don’t really feel like I have anything to write about, the inherent urge to write is still there, which brings us to now, where I’m sitting in front of my laptop with a word doc open, no specific topic in mind, and my fingers still moving.

For the most part, a lot of this general writing stagnation probably has to do with the fact that these days, I don’t really have a tremendous amount of free time anymore.  Such is the nature of being an adult, and trying to maintain my place in the working world, as well as undertaking the responsibilities of a job that is no longer really on the ground level anymore.  At work, I’m often times operating with varying levels of stress in place, with there seldom being none at all, and simultaneously I have to remind myself that my decisions hold more weight than they used to, and that I am actually responsible for other people.  I can’t phone it in as much as I’d like to at times, and sometimes it feels like I’m doing less work, which feels strange, especially since I still see that the workload amongst the team hasn’t exactly dwindled.

Outside of work, has been a tremendous amount of other work, specifically all related to the planning of my own wedding.  I’m not going to pretend like it hasn’t felt overwhelming at times, the sheer amount of tasks and things to consider before June, because it sometimes does, and I hit points where I don’t want to do anymore work at home, and just want to marathon something on Netflix or watch the WWE Network for four hours instead of doing actual work.

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Oh, Atlanta #877

~ dannyhong ~ Leave a comment

To quote an internet commenter who was quoting any brand consultant:

the best diversion to consistent mediocrity is new branding and messaging.

That being said, you know what that means!  A new logo was made for something that didn’t need it!  And not only was a new logo created for something that didn’t need it, it also cost $590,000 to “make!”

Man, I am absolutely in the wrong business.  I totally need to find a way to get back onto the agency side that somehow has entire cities in their back pockets, to where they can charge over half a million dollars to rip off the Airwalk shoes logo, and then package it in 75 words of fluff and bullshit that could sell water to the ocean.  Because I’m pretty sure I could plagiarize one thing a year and be completely satisfied pulling in six figures for doing such and then calling it a year.

I mean I don’t even know where to begin with this perfect example of federal waste and in all likelihood crooked Atlanta politicians spoon-feeding their bedroom buddies.  But I think the most succinct place to start is with just the symbol itself:

  • The shapes that form the “star” in the logo are a series of “A’s” – or arrows – that spiral around a central axis, “symbolizing the freedom of movement provided to the region.” 
  • The arrows point toward and away from the center, “creating pulse-like movement.” 
  • The shape is reminiscent of a star, “and stars have provided guidance to travelers for thousands of years.” 

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WWE’s got to ease up on the historic international events

~ dannyhong ~ Leave a comment

I have a theory about WWE pay-per-views; do we still call them pay-per-views anymore, considering they’re all included with the WWE Network anyway?  But anyway, I have a theory about the monthly shows that the WWE puts out: the less effort it looks like they put into their title logo cards, then the less effort viewers should expect from the show itself.

Naturally, this isn’t perfect, definitive and doesn’t apply to all shows; WWE Fastlane had quite the impressive graphic treatment in the production of its marketing, buildup and actual show, but the card itself actually turned out to be quite lackluster.  But for the most part, it’s no secret that the WWE dumps more money into their big four ppvs of the year (Royal Rumble, Wrestlemania, SummerSlam, Survivor Series), than they do any other show throughout the year.

And as of this year, 2018, WWE’s gotten into this hysteria over producing shows in other countries, almost for no other reason than to call them historic first-time events, to help drum up interest, hype and other attention.  It started with “The Greatest” Royal Rumble in Saudi Arabia, and was followed by the United Kingdom Championship Tournament, where it was held at, for the very first time, the Royal Albert Hall in London.  This past weekend was the WWE Super Show-Down, which was held, for the very first time, in Melbourne, Australia.  And during Super Show-Down, I found out that there was yet another international show on the horizon, Crown Jewel which is going to be in Saudi Arabia again, but instead in, for the very first time, Riyadh.

As historically monumental as the WWE likes to tout these international events, make no mistake that they are NOT immune from the shitty logo, shitty show logic.  Look no further than the fact that “The Greatest” Royal Rumble logo was literally the same logo used in January’s Royal Rumble, but had the word “Greatest” added to the top of it, and had their accent colors changed to Saudi red, green and white.  Surprising nobody, the show was horribly sub-par, and the events of the show had nearly no impact on storylines, save for the Reigns vs. Lesnar feud.

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Pleased AF

~ dannyhong ~ Leave a comment

Often times, upon completion of presentation of a project, I wait a little bit afterward and then look at it again, to see whether or not I hate it yet.  So many times in my life I’ve made something, been very pleased with it, but then 1-2 days later I’ll look at it again but instead be completely disgusted with the things I create.  Regardless of what people might think or say about the things I make, when the day is over I am my very own worst critic and the true litmus test on whether or not I decide something I’ve created is satisfactory depends primarily on how I feel about it a little after it’s been out in the world.

Technically speaking, I am the creator of Arby’s Saucy_AF typeface they’ve released, as part of their marketing juggernaut team that I can proudly say that I know several members of.  I’m not the one who made the intricate characters out of sauce, nor was the person who photographed them, but I am the designer who vector outlined everything, and turned said artwork into a fully-functional typeface.  If I knew how to find out how to view the credits of a typeface, I’d totally show off the screengrab my name in them, but for now I’ll just have to settle with the private satisfaction of knowing that this is my work, and that I can also proudly say that I got to legitimately be a contributor to the Arby’s marketing team that is the envy and a shining star of marketing creative throughout the industry.

Few things are more satisfying than working with people you know you work well with and producing creative that I can be proud to say that I had a hand in.

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If this is what constitutes acceptable design, I need to change careers

~ dannyhong ~ Leave a comment

what the fuck is this shit

Were the exact words that my brain said when I looked at the new Creative Loafing Atlanta website.

I thought maybe the site had been hacked or something, and whatever Russian or Chinese hacking organization was deliberately using a 4-bit retro Oregon Trail looking interface as their ransom page demanding some Bitcoins in exchange for control over their website again, but after a few minutes, not seconds, of figuring out how the new navigation worked, it was pretty much confirmed that this was in fact, the new Creative Loafing Atlanta.

To cut to the chase, this is basically the worst redesign that I’ve ever seen in my entire life.  It’s worse than when Pepsi tried to use the Golden Ratio and the Vitruvian Man to explain their logo, which was pretty bad considering it literally cost Pepsi $1.4 million dollars for a PowerPoint so inflated with bullshit that it could have incinerated Palo Alto if it caught on fire.  But that’s just a logo, on a line of products that lots of people otherwise enjoy to indulge in regardless of what logo was slapped onto the bottles.

Creative Loafing Atlanta was already a publication in more or less rag status, and they’re an entity that can’t really afford to fuck up on design when whether people admit it or not, love to judge books by their covers.  And yet, here we stand, with a website that looks like an unintentional glitch, or your monitor fell face first and when you propped it back up, pixels are dead and busted, resulting in the horrific interface that currently loads.

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