Often times, upon completion of presentation of a project, I wait a little bit afterward and then look at it again, to see whether or not I hate it yet. So many times in my life I’ve made something, been very pleased with it, but then 1-2 days later I’ll look at it again but instead be completely disgusted with the things I create. Regardless of what people might think or say about the things I make, when the day is over I am my very own worst critic and the true litmus test on whether or not I decide something I’ve created is satisfactory depends primarily on how I feel about it a little after it’s been out in the world.
Technically speaking, I am the creator of Arby’s Saucy_AF typeface they’ve released, as part of their marketing juggernaut team that I can proudly say that I know several members of. I’m not the one who made the intricate characters out of sauce, nor was the person who photographed them, but I am the designer who vector outlined everything, and turned said artwork into a fully-functional typeface. If I knew how to find out how to view the credits of a typeface, I’d totally show off the screengrab my name in them, but for now I’ll just have to settle with the private satisfaction of knowing that this is my work, and that I can also proudly say that I got to legitimately be a contributor to the Arby’s marketing team that is the envy and a shining star of marketing creative throughout the industry.
Few things are more satisfying than working with people you know you work well with and producing creative that I can be proud to say that I had a hand in.
And a few days after this was released onto the wild internet, I don’t hate it. I’m pleased to see what Arby’s has done to release the font, and save for Reddit, I’ve been pleased to see the general reception of Saucy_AF to the random people of the world.
Ultimately, I think this can be chalked up as a pretty successful project, and whenever the day comes in which I actually take time to update my resume and portfolio, I’d be inclined to include my inclusion in this project among the notable clientele I’ve worked for.
Usually, I don’t really spotlight the things I do in my actual career-related life. But often times the thing I do professional aren’t always creatively gratifying or they’re kind of overflow grunt work for clients that don’t want to do it themselves, and they’re willing to pay me to do it for them instead. This is different however; it’s fun, it’s not too serious, and it’s in conjunction with a team of creatives that I’m pleased to be able to say I worked with on an official capacity.
More importantly, later down the line maybe I’ll look back at the litany of things I’ve written and find this and remember how pleased I was to be a part of this. That’s more often than not the reason why I take time to write things out in the first place.
