LL: Seattle Mariners agree to wear Nintendo Switch 2 patch for the 2025 MLB season
I don’t care enough to dig deep into the finer details, but Nintendo doesn’t own the Mariners like they once did, but they have enough pull with the baseball organization to ensure that throughout the 2025 baseball season, the Mariners will have a sponsorship patch on their away uniforms for the Nintendo Switch 2. Their home whites will have a regular old Nintendo word mark logo on those alternatively.
Regardless, the jokes write themselves about a company like Nintendo being the uniform sponsor for a baseball organization like the Mariners, because in more ways than one, they operate in similar manners. Now such could be as the result of the once ownership and the influence Nintendo clearly still has within the Seattle Mariners organization, or maybe they really are two peas in a pod in how their business philosophies are concerned, but the fact of the matter is that there really is a lot in common between both companies.
Nintendo is notoriously Japanese, as in that they are more than happy to operate in a completely risk-averse, efficient manner that prioritizes a zero-waste mentality. For example, despite the fact that a billion people on the planet wanted the Wii when it first came out, they were all like ehhhh, let’s make just 20 million units, can’t possibly risk there being some false demand and us being stuck with extra units and being forced to sell at a discount. And for the next several years, nobody could get their hands on one, and they were selling on the resale market at insane markups, and by the time demand was truly fulfilled, the Wii 2 was knocking on the door, and the process kind of repeated itself. The point is, Nintendo prioritizes efficiency and avoiding all risk over possibly making consumers happy and meeting demand a lot closer in which they operate to this day.
And the Mariners are kind of the same way, because they just, always kind of suck as an MLB franchise, and no matter how much the market changes, how much talent they luck into from their system, and the availability of free agents throughout the years, the organization just somehow manages to always suck at winning baseball games, and much like Nintendo, letting consumers down by taking no risks, avoiding any possibility of dead money by signing no free agents, and routinely letting their fans down on a yearly basis.
It’s funny, because I actually wrote about the Mariners not too long ago and how it’s pretty incredible how much they’ve sucked historically. Because this is an organization that has had the likes of Ken Griffey, Jr., Randy Johnson, Ichiro Suzuki, Alex Rodriguez, Edgar Martinez and a prime Robinson Cano, and in some cases, an overlap of some of these talents. Yet they never won anything, beyond the magical 2001 season where they won 116 games, before crashing out unceremoniously in the playoffs to the Yankees. They rarely saw the playoffs, didn’t do much once they got there, and no matter the talent that has been on the squad, they just, well suck.
Just recently, the Mariners successfully signed their catcher Cal Raleigh, to an insanely team-friendly deal, six years at just $105M. The guy is an average 4 WAR player, not even hitting his prime, and could easily have been worth double of this, in just a few years. But he clearly likes something in Seattle and has agreed to stay there, but the real question is if the Nintendo Mariners will actually do something with this centerpiece, or if it will just be more of the same, operating like Nintendo, where they will only produce the absolute bare minimum in order to be relevant, but absolutely nothing more in order to even attempt to be anything but afloat.
It’s really a chicken and egg situation on whether the Seattle Mariners are operating like Nintendo, or if Nintendo is operating like the Seattle Mariners; but if I’m a betting man, I’d say the former, but either way, neither is a particularly enviable position to be in, because jaded video gamers all resent Nintendo for their Nintendo-ey business practices, and Mariners fans all resent the Mariners for simply never really trying, so ultimately, this sponsorship marriage seems to be a very fitting fit for both parties involved.