Supposedly in 2027, Toyota will be making an attempt to enter what is new to me, a mini-truck market. I guess it’s something that’s not even a Tacoma which is already their mid-size truck, and definitely not the full-size Tundra which is their answer to compete with the Ford F-series and Dodge’s lineup of Insurrection-mobiles. Like I said, I didn’t even know such a market was even in need or demand, but then again the automotive industry is just one giant game of keeping up with the Joneses, so if one maker does it, others will feel the need to get in the game.
Regardless, it appears that Toyota might be calling this to-be-determined mini-truck, a Corolla; the same name as the entry-level econobox that has existed for centuries at this point, as well as the crossover vehicle they just launched a few years ago that they slapped the Corolla name onto as well. So regardless of the constant name regurgitation, it doesn’t seem like that’s going to stop Toyota from making a Corolla Mini-truck or whatever these, basically El Caminos of the future will be classified as.
All shade aside, I understand Toyota’s rationale for wanting to swindle customers by calling everything they have under the sun a Corolla; historically the Corolla is a solid, safe, reliable and reputable car that there’s a reason has lasted since the dawn of time. The Hachi-Rokus popularized by Initial D, were basically Corollas, most every kid in my generation and the generation after mine’s first cars were usually Corollas because they were safe, fuel-economical and didn’t quite yet look like the car you get when you’re ready to give up on the rest of your life.
There’s a reason why Lotus borrowed the Corolla engine for their North American Elise models, and there’s a reason why when Toyota got into the crossover game, they immediately slapped the Corolla name tag onto it.
But at the same time, it’s gotten redundant, convoluting, and it’s frankly watering down the Corolla name to basically call everything in the lineup a variant of a Corolla. Eventually, the name Corolla will be made into a level of trim, or a spin-off brand, like their attempt with Scion, and if Toyota ever gets any bad PR, they’ll probably just rename the whole fuckin company Corolla, since it’s such a name associated with vanilla safety.
Either way, it’ll be interesting to see what shakes out of the trees as far as Toyota’s foray into mini-truck production and marketing. Frankly, if I had the means, I’d rather get a Japanese kei-car, if I wanted the compact utility of what the Corolla Truck looks like it’ll provide. It would probably be cheaper even with VAT and import fees, come with less of the fluff and bullshit, and actually serve a purpose, but most importantly, because it wouldn’t be called a Corolla, it would imply that I have yet to give up on my life just yet.
