Synopsis: Caucasian man, flying to/from presumably Korea calls flight attendant over to ask if there’s anything he can be given to deal with back pain. Korean flight attendant suggests Bayer in perfect, accent-less English, to which man immediately shoots down as he explains that he is not having a heart attack, but back pain, furthermore goes to stand up and pantomime how much his back hurts. Flight attendant elaborates that it’s Bayer Back and Body Pain, and when she checks back with him upon completion of the flight, he’s seemingly amazed that he does in fact feel better.
The bottom line is, the commercial is kind of racist. Or at least the way the scenario pans out, it really portrays whitey as naïve honky who immediately dismisses the sounds coming out of a Korean woman’s mouth as gibberish, as if there’s no possible way that this chink could be speaking in his native tongue.