Came across this article about a restaurant opening up; named “Black Gurl Brunch Club.”
Pretty sure if any other demographic attempted to utilize a similar hierarchy, there would be some heads rolling. White Guy Steakhouse, Latinas Tacos and Empanadas, Korean Guy Soju Shack and Bollywood Girl Street Food would probably wrinkle some eyebrows and ruffle a few feathers, if people from those respective demographics attempted to open businesses with such ludicrous names.
Despite the restaurant’s claim that the restaurant is “for everyone:”
Though Black Gurl Brunch Club’s name highlights a specific demographic group, Lavender said the restaurant itself is meant for everyone.
“The majority of our fan base is black women,” she said. “So we wanted to be appreciative of that. Young black women are alienated a lot, so we wanted them to feel comfortable here. But the restaurant is about everyone coming together to celebrate each other. Everyone is welcoming, and everyone is welcome.”
When you use a name that sounds like you’re only welcoming a specific demographic, you’re basically pigeon-holing your expected demographic, and probably going to automatically scare off most people not in it, from ever visiting. Most people aren’t going to check a website or social media to see if they’re allowed to come in, they’re just not going to come in. I’d wager that is somewhat of a calculated expectation, and they’re saying they welcome all just to cover their bases, but in the end, it’s really a place meant for black gurls.