Came across this article about a restaurant opening up; named “Black Gurl Brunch Club.”
Pretty sure if any other demographic attempted to utilize a similar hierarchy, there would be some heads rolling. White Guy Steakhouse, Latinas Tacos and Empanadas, Korean Guy Soju Shack and Bollywood Girl Street Food would probably wrinkle some eyebrows and ruffle a few feathers, if people from those respective demographics attempted to open businesses with such ludicrous names.
Despite the restaurant’s claim that the restaurant is “for everyone:”
Though Black Gurl Brunch Club’s name highlights a specific demographic group, Lavender said the restaurant itself is meant for everyone.
“The majority of our fan base is black women,” she said. “So we wanted to be appreciative of that. Young black women are alienated a lot, so we wanted them to feel comfortable here. But the restaurant is about everyone coming together to celebrate each other. Everyone is welcoming, and everyone is welcome.”
When you use a name that sounds like you’re only welcoming a specific demographic, you’re basically pigeon-holing your expected demographic, and probably going to automatically scare off most people not in it, from ever visiting. Most people aren’t going to check a website or social media to see if they’re allowed to come in, they’re just not going to come in. I’d wager that is somewhat of a calculated expectation, and they’re saying they welcome all just to cover their bases, but in the end, it’s really a place meant for black gurls.
And the thing is, the food on their site looks good as hell. Stuff I’d definitely want to try and eat. But since I’m neither black, nor a gurl, I wouldn’t want to go to a place called Black Gurl Brunch Club and try and find out, but I guess that’s the point.
Ultimately, this is just a perfect example of the double standard that exists in America where black people are allowed to blatantly flaunt and passively discriminate, and nobody says anything about it, because there’s so much fear of black people backlash and black guilt out there and it doesn’t seem like it’s ever, ever going to dissipate. It’s pathetically laughable at how ridiculous it all is.
If any other race out there even tried to do something like indicate any sort of preferred customer demographic, there would be so many internet pitchforks and social justice warriors mobilized, that Twitter would probably go down from all the faux rage.
The irony is that did they even really need to name it something so obnoxious? They’re in College Park, the restaurant would have had enough non-black person-repellant just by existing in College Park, regardless of what the name was. But giving it a racist name on top of being in College Park is basically like putting hot sauce on top of insanity wings, and just reinforcing just how much they don’t want non-black people to come visit.
