Not surprising, considering he’s an arrogant star-fucker: David Chang declares Costco’s signature $4.99 rotisserie chicken as “inedible”
The last time I brought up David Chang, I stated that I have a love-hate opinion of the guy, concluding that I was like 40-60 in favor of not cool. But after hearing him shit on Costco’s rotisserie chickens, I think the needle pegs to 0-100. The second season of Ugly Delicious wasn’t nearly as good as the first, and it’s pretty apparent that he’s so drunk on his own bullshit and swept up in his own celebrity that he’s incapable of remembering where he probably came from.
Because I would wager money that in his lifetime, he’s consumed a number of Costco rotisserie chickens. He grew up in the same area where I grew up in Northern Virginia, and regardless of geography, ALL Koreans love going to Costco, because of the savings available there, no matter how rich or poor they are. And when it comes to getting bargains, pretty much few things on the planet are on the same level as Costco’s rotisserie chickens.
In fact, I bet his own parents in NOVA still go to Costco on the regular, pulling up in their probably Lexus, and there’s even a good chance that they themselves are still buying rotisserie chickens. Maybe not necessarily to eat straight out of the package, but to shred up and use in a variety of other Korean dishes, that Chang alleges that still learns things from his mom.
But as for Chang himself, it’s clear that he thinks he’s too good for Costco chicken, and that the perma-$4.99 birds are way beneath him. After spending the last few years gallivanting around the world and eating foreign foods on Netflix’s dime, and kissing the asses of Hollywood celebrities who all always think they’re some global foodies, he’s completely lost touch with the rest of the world that isn’t wealthy, and has jobs that isn’t opening overrated shit restaurants with weeby names despite being Korean, and might actually see Costco chickens as more than just an economic convenience.
Not everyone has the choice to pick Costco over Sprouts Alhambra, because Costco’s chicken is just too economically friendly that they can’t not buy them, even if the company has disclosed they lose money on every bird they sell because they don’t want to lose the customer faith. To some, Costco chicken is convenient to process into other recipes, and to those who are workout buffs, the chickens are the absolute biggest bang for the buck as far as protein consumption is concerned.
But all this shit is lost on a celebrity fuck-boi like David Chang has become. Yeah I’m sure he’s manufacturing hot takes like this in order to draw attention to his likely shitty podcast that he’ll probably abandon within six months because nobody is capable of playing the long game, but I don’t think it’s unrealistic to see that he’s gotten a little too big to be able to understand just why Costco rotisserie chickens are so popular.
Perhaps he should stick to trying to rip off Chick Fil-A sandwiches and falling short, or making bougie gourmet mac and cheese that still falls short to Kraft from his own wife.