I know that I’ve written several times about white peoples’ fascinations with the revived Ford Broncos, but over the last year or so, I couldn’t help but notice how many car manufacturers have slowly been creating their own vehicles to try to tap into that same market, of “white guys who are tired of how there are minorities that have the audacity to buy Jeeps, so they’ve all transitioned over to Ford Broncos, except now they once saw a black guy driving one, so they’ve been searching for something else.”

What finally spurred me to actually write about this after all this time that this general topic has been swirling around in my brain from time to time, is that this particular morning, I pulled up behind one of these Bronco clones, thinking that I was pulling up on a Land Rover  Defender or maybe a Hummer EV.  But then I saw the Lexus badge, and my brow scrunched and I was like, seriously, Lexus is in on this shit now too?

Sure, it didn’t help that the car had an aftermarket lift kit, and didn’t look exactly like the Lexus shown to the right, but the fact that someone would go through the trouble and finances to make their “luxury” Lexus look more rugged and, like a Bronco, by adding a lift kid and wide wheels was fascinating enough, and sure enough when I passed by him, it was a guy that basically looked like Adam Scott, which is to say a pretty generic looking white guy, no disrespect to Adam Scott I love Parks & Rec and Severance

The point remains is that Lexus is on the game now too, and now I can recall numerous vehicles that fall into the category of being Ford Bronco wannabes, targeting white people, and they are most definitely biting on the bait.

Sure, when I actually line them up like I have in this image, they don’t really look as identical as they seem to look when you see them one at a time in the wild, but the point remains is that they’ve all been inspired by the success of the Ford Bronco, and are all trying to get a slice of the pie.  Which is fascinating in the sense that Ford as a brand doesn’t really have a great reputation, seeing as how their cars are basically manufactured from recycled Rubbermaid parts and the cheapest metals they can find, but all these luxury makers are crawling all over each other in order to emulate a general shitbox, but with their own pretentious spins on them.

The Lexus RX550, the Land Rover Discovery, the Hummer EV, and the Rivian whatever, all have that general same look and feel as a Bronco, except that they’re probably $20K+ more than a Bronco.  And the only real bragging right a driver of a clone really gets is the insinuation that they have money because they plopped $20K+ more on their whip than they could have had a Bronco for, but then again, fewer things say white people more than flexing finances, even if it’s not always necessarily an intelligent choice.

It’s just so funny though, because the Bronco is a rip off of a Jeep, which is basically the greatest vehicle in the world at off-roading, but it’s beyond obvious that anyone in a Bronco, much less any of their egregiously more expensive poser-clones, the closest thing they’ll ever see to being off-road is when they go to a farm in the fall for pumpkin picking.

But then again, white people.