Tag: branding

The manufacturing rights to the Batmobile go to Nissan??

~ dannyhong ~ Leave a comment

Apparently, it happened nearly a month ago, but because I live under a rock, I obviously missed out on it until it was spoon-fed to me from a targeted ad; but there was some car show out in Japan where all the manufacturers unveil new shit, and among all the general noise, emerged the fact that Nissan is basically making, the Batmobile.

They’re calling it the Nissan Hyper Force, which sounds more like it should be a Power Rangers Zord, but from the looks of the concept, come on, it’s the goddamn Batmobile.  The sharp lines, the design meant for optimal aerodynamics, that every flare and angle, basically looks like Lucius Fox himself designed it.

I don’t care enough to deep dive into reading everything about it, but this snippet I saw basically encapsulates the vehicle as a whole:

The Nissan Hyper Force is designed for racing enthusiasts and gamers who crave the adrenaline rush of the racetrack but are also eco-concious.

There are a lot of assumptions being made here, like assuming mutual exclusivity between being gamers and those who have the balls and means to get out onto the racetrack and I feel like such couldn’t be any more incorrect, but in the land of marketing, people will say whatever the fuck sounds like it can capture the imagination of some gullible saps into thinking that they can not only tackle Akina, but also do it green.

But not likely to be in the brochure are that drivers will feel compelled to tap into their inner vigilante and go out and fight crime.  Also, hack their car and find out ways to install sophisticated self-drive mechanisms to drive to you on command, as well as have hidden compartments for smoke bombs, gatling guns, and my favorite Batmobile gizmo, the grappling hook to make the smoothest 90 degree turn without having to slow down in history.

Either way, kudos to Nissan for being the car maker who decided to have the stones to take on the Batmobile, and all the tryhards in the future who will get one for absolutely no other reason than that it’s unofficially, the Batmobile.  I think if I don’t get another Tesla outright, I’m leaning towards something a little more conservative and subtle, like the re-release of the Honda Prelude, the updated Fairlady Z, and much to my own surprise, even the new Prius is looking pretty alright these days.

Introducing the Rome Emperors

~ dannyhong ~ Leave a comment

I don’t hate it: the Rome Professional Baseball Club formerly known as the Rome Braves, unveils new team name and branding identity, the Rome Emperors

Sure, it’s not the snarky low-hanging fruit like the Rome Rednecks, or the outside-the-box idea I had of calling them the Floyd County Archers, but it’s not like we didn’t know that it was going to be something safe, kid-friendly, and homogenized, because at the end of the day, the Rome Professional Baseball Club is still a business and going safe, kid-friendly and homogenized is still the modus operandi of trying to squeeze money out of as many demographics and parties as possible.

So yeah, the Rome Emperors – as stated above, I don’t hate it.  Smart to have unveiled everything at once, or at least that’s how I found out because I live under a rock and this was fed to me by friends before I could even find out about something this baseball minutiae on my own like I used to, but whatever, because I saw everything all at once, I didn’t have time to speculate, dissect and eventually hate it, because everything was done upon delivery.

There’s one aspect that likes that they’re calling themselves Emperors, which sends a message that they intend to rule the Sally League or the Carolina League, or whatever level of A-ball they’re in these days, I’ve lost track, but at the end of the day, Minor League baseball is still a feeder league to higher leagues, and so often times is the case, especially with Braves affiliates, is that their records aren’t ever really that great.  I don’t remember the last time, or ever, when a Braves affiliate won a league championship, so it’s kind of funny that they have the name of Emperors, but will more often than not, be doing anything but ruling the league.

It’s kind of like Team Emperor in Initial D, because they were introduced to be this badass guerilla team of Evos that dominated lower-tier street racing clubs, but then eventually became another fodder squad to the Hachi-roku, the Redsuns, Kogashiwa’s MR2 and even Mako and Sayuki’s Sil-Eighty.  In spite of the menacing sounding name, they ultimately were just mid, at best.

Regardless, in spite of the snarky analysis, good on the organization for picking a name that remotely goes tangibly with the name Rome, and I like the explanation of their direction to go with a penguin, instead of the Little Caesar’s mascot, because when the day is over, everyone loves animals and frankly I don’t know anyone who doesn’t like penguins. 

Sure, it’s ironic that an animal most known for living in arctic conditions will be the mascot for a team that plays in a state that has nuclear summers, but when kids and grown-ups like me that like chintzy, novelty crap like penguins with baseball bats see a penguin, there’s money to be made in moving merch.

Not lost in the rebrand is the fact that they actually got away with using the overkill’d Trajan font with the Rome wordmark on their away jerseys, because if there was ever something that could get a pass on using the most basic and Rome-ey fonts there ever was, it was a brand that was actually called Rome.  I still think they’re lazy for not sharpening off the tips of the serifs, but at the same time, I can understand why.

Overall, I’m quite satisfied with the rebrand altogether.  Kudos to the organization for pulling it off, even if I wish they didn’t try to sparsely try to satisfy the Braves by keeping so much red in their branding, but baby steps, I suppose.  They’ve already taken great strides stepping away from their overlords, and hopefully things can only get better from here.

I look forward to (not) hearing about the promotions, shenanigans and general business that the team will be able to do in the coming season and in the future, when they’re not quite so held down by the shackles of the Atlanta Braves stuffy corporate branding.

Toyota is determined to call everything a Corolla, it seems

~ dannyhong ~ Leave a comment

Supposedly in 2027, Toyota will be making an attempt to enter what is new to me, a mini-truck market.  I guess it’s something that’s not even a Tacoma which is already their mid-size truck, and definitely not the full-size Tundra which is their answer to compete with the Ford F-series and Dodge’s lineup of Insurrection-mobiles.  Like I said, I didn’t even know such a market was even in need or demand, but then again the automotive industry is just one giant game of keeping up with the Joneses, so if one maker does it, others will feel the need to get in the game.

Regardless, it appears that Toyota might be calling this to-be-determined mini-truck, a Corolla; the same name as the entry-level econobox that has existed for centuries at this point, as well as the crossover vehicle they just launched a few years ago that they slapped the Corolla name onto as well.  So regardless of the constant name regurgitation, it doesn’t seem like that’s going to stop Toyota from making a Corolla Mini-truck or whatever these, basically El Caminos of the future will be classified as.

All shade aside, I understand Toyota’s rationale for wanting to swindle customers by calling everything they have under the sun a Corolla; historically the Corolla is a solid, safe, reliable and reputable car that there’s a reason has lasted since the dawn of time.  The Hachi-Rokus popularized by Initial D, were basically Corollas, most every kid in my generation and the generation after mine’s first cars were usually Corollas because they were safe, fuel-economical and didn’t quite yet look like the car you get when you’re ready to give up on the rest of your life.

There’s a reason why Lotus borrowed the Corolla engine for their North American Elise models, and there’s a reason why when Toyota got into the crossover game, they immediately slapped the Corolla name tag onto it.

But at the same time, it’s gotten redundant, convoluting, and it’s frankly watering down the Corolla name to basically call everything in the lineup a variant of a Corolla.  Eventually, the name Corolla will be made into a level of trim, or a spin-off brand, like their attempt with Scion, and if Toyota ever gets any bad PR, they’ll probably just rename the whole fuckin company Corolla, since it’s such a name associated with vanilla safety.

Either way, it’ll be interesting to see what shakes out of the trees as far as Toyota’s foray into mini-truck production and marketing.  Frankly, if I had the means, I’d rather get a Japanese kei-car, if I wanted the compact utility of what the Corolla Truck looks like it’ll provide.  It would probably be cheaper even with VAT and import fees, come with less of the fluff and bullshit, and actually serve a purpose, but most importantly, because it wouldn’t be called a Corolla, it would imply that I have yet to give up on my life just yet.

Car Week: Why do all EVs have to have stupid looking wheels?

~ dannyhong ~ Leave a comment

Despite the fact that I switched cars not that long ago, mythical wife getting her Tesla and driving around in that from time to time has kind of made me ponder the possibility of switching cars yet again, and potentially getting myself a Tesla as well, seeing as how the brand as a whole underwent some large price slashes earlier in the year.  With gas prices constantly fluctuating, mostly for the detriment, and seeing the sheer convenience and liberation of not having to pay for gas anymore, gradually chips away at my resolve at considering a switch.

At one point, I walked past a Model 3 in a parking lot, and I noticed that they had two car seats in the back of their car, looking comfortably enough, and I was like hmm. 

I still have a positive equity with my current car, according to my latest Kelley Blue Book estimate, which was a pretty good barometer to what my car could be worth, based on my previous car swap, which even further feeds the itch that perhaps I should swap yet again.

But the reality of my current situation doesn’t seem like it will be likely, considering I barely drive my own car as it is, since it’s the big safe dad car with the kids’ seats already in place, and switching to something like a Model 3 makes no sense at all, especially since I’d be the one driving it the least, which, sorry to sound selfish, but I wouldn’t really want to share that car if I had it.

All the same, the idea of going EV myself isn’t the least appealing idea in the world as it once was, and mythical wife and I talked about how it’s probably best if we still had at least one gas-powered car until the EV market really stabilizes and shows its lasting power.  That being said, I’ve always kind of got my eyes out for other EVs and not just Teslas, in case a viable option that doesn’t cost as much as a Tesla comes into play.

Which (finally) brings us to the topic of this entire post, why do all EVs have to have such stupid looking wheels?  It’s almost as if car designers all got a memo from the god of cars who declared that all EVs need to have these stupid looking futuristic looking wheels to really let consumers know that yes we are electric vehicles, if you couldn’t tell from our spaceship aerodynamics, three badges that announce we are electric and just general knowledge of the market, but we also want to have some wacky looking wheels to drive home the awareness that we are in fact, electric vehicles.

I googled my query, and there’s lots of mumbo jumbo about aerodynamics and weight and friction resistance and all that canned corn bullshit, but at the very root of it, nothing is different than the needs of any regular combustion engine.  Furthermore, there’s nothing that stopping the designers of EV wheels and looking at the OEM wheels for a Supra, Integra or Audi TT and making something that doesn’t have to look like a deformed D-pad on a N64 controller.

What really set me off was that I saw an ad for the Mini Cooper EV, and what I really appreciated about it was the fact that it looked just like every other Mini on the road, but then I saw the car come to a stop, and it too, had some goofy looking wheels on it that stood out like a sore thumb in contrast to the rest of the generally traditional Mini aesthetics.

And then I see shit like Polestar and their racist-looking iron cross looking rims, and the Nissan Ariya which I once wished came out when I was originally in the car market, because I really liked the way it looked, but the actual release model now has some doofy-looking Saarlac teeth looking rims on them.  Ironically, the one EV who’s wheels don’t look as stupid as all others, is the one car that seems so characteristically out of place as an EV, which is the Mustang Mach-E.

When mythical wife was shopping for her Tesla, I actually helped steer her away from the standard wheels of her car, because they too looked all goofy and stupid, in comparison to the rest of the car’s aesthetics.  I’m typically of the mindset that the bones matter more than the skin when it comes to certain things like cars, but when you have to look at it everyday, may as well spring extra for the option that won’t make you think “but if I spent a few extra dollars..”

The bottom line is, I don’t understand why all car manufacturers feel the requirement to make EVs with the goofiest, doofiest looking wheels there are.  We all get that they’re EVs and they are different and most likely are the future to become the present, but we don’t need bullshit clown aesthetics to drive home the fact.  Especially if we’re going to be locked into 72+ month agreements to own them when we all inevitably start switching en masse.

Car Week: Is there anything dumber than putting Instagram handles on your car?

~ dannyhong ~ Leave a comment

Maybe it’s a symptom of getting older, cars coming out of the box better, or a byproduct of where I live these days, but I hardly see any slammed (modified) cars anymore these days.  This isn’t to say they don’t exist anymore, I still see large groups of them every now and then on the roads or in a parking lot, but they’re clearly organized and don’t put themselves in the public eye as perhaps I once recollect, in Northern Virginia, where a stock Honda Civic or Acura Integra was about as rare as seeing a Ferrari in the wild.

But for the few instances where I see a noticeably slammed car on the road, I’ve also observed a trend that these car owners do that I’ve found quite puzzling, which is putting an Instagram handle on their rides.

Now it’s presumptuous to say that all people in slammed, riced-out cars are doing questionable, often times illegal vehicular behaviors, but let’s not kid ourselves either.  Whether it’s speeding, practicing power slides on public streets, burnouts in parking lots to illegal mods, emission-altering exhausts to tinted windows too dark, it’s usually people in slammed, riced-out cars doing it.

That being said, why in the world would people who occasionally exhibit in misdemeanor activity willingly put an additional identifier on their car that they can be possibly tracked down in the event that they’re seen doing dumbass shit?

Like I really don’t understand it; if you’re making videos doing burnouts or street racing or participating in a flash mob of other tricked out cars, and then putting it on your Instagram, doesn’t that make it even easier for cops to track and identify you?  Or say some rando is walking through a parking lot, sees your ‘gram, checks it out, and there’s videos of you racing or practicing donuts in a parking lot; and this rando just so happens to be a police, or reports your shit to the police, and now there’s an APB out for your ride.

Whatever though, even if these clowns had the wherewithal to sign up everything with dummy info, covers their plates before videoing themselves, and have gone through the trouble to minimize prosecution before putting their Instagram handles on their cars, they’re still pathetic in my opinion.  So attention-starved and narcissistic that they willingly go to the trouble to put an Instagram handle on their cars so that random strangers might possibly check them out online.

I’d really love to know the numbers of police busting people for car-related dumbass-ery on account of being able to track them from Instagram handles on their cars, because any number higher than zero validates the notion that it’s not really a particularly smart idea to advertise yourselves on your cars when you’re participating in some questionable public behavior.

Car Week: When did Dodge Ram trucks become the official vehicle of insurrectionists?

~ dannyhong ~ Leave a comment

Living in Georgia, there are plenty of rednecks around my neck of the woods.  That being said, there are a lot of people who drive around in pickup trucks, because rednecks love driving around in pickup trucks.  So when it comes to observational data, I do feel like I’ve taken in sufficient information over the years I’ve been a Georgia resident, at least to the point where I could make a post like this that does some wide-sweeping branding.

But as the subject says, I have to ask the question, when did Dodge Ram trucks become the official vehicle of insurrectionists?  Serious question.  Because I don’t think it’s really that far off-base to throw it out there that pretty much whenever I see someone driving around in a Dodge Ram truck, it’s always slammed to the gills, often times have some sort of aftermarket lifting to its cabin, and is driven by a white guy that not only looks like voted for the baked potato, but was probably circling around on the Capital Beltway on or around January 6th.

Like, I’m barely even kidding when I say it’s all Dodge Ram trucks.  I’d say that at any given time, eight or nine out of every ten Dodge Ram trucks I see on the road fit this exact description.  Always aggressively driving and giving off that aura that they have a lot of strong opinions about people that are not also white males.

Sure, there are the occasional Ford F-150s or Chevy Silverados that shoehorn their way into these descriptions, but for the most part, Ford F-series trucks are typically driven by people who actually use them for heavy-duty truck use, and Chevys are GMs and GMs also have Cadillac and Cadillacs are loved by black people, so you don’t see nearly as many Chevy or Ford trucks as white-powered up as you see Dodge Rams.

Anyway there’s a reason why this topic sat on the bench, because there’s really not much substance to it as much as it is a wide-sweeping accusational observation.  But I would encourage any of my zero readers to try and keep their eyes peeled on the road for Dodge Ram trucks, and see they get the same vibe I do, or if this is just kind of a Georgia thing, or just spectacular bullshit that only I’m capable of making observation of.

Voting for the Rome Rednecks

~ dannyhong ~ Leave a comment

lol’d heartily: the High-A affiliate of the Atlanta Braves, the Rome Braves announce rebranding of the team starting in 2024; reaching out to the pleebs for suggestions for the new team name

When I learned that the Braves along with a few other franchises, were selling their minor league affiliates, I knew that this was going to eventually happen.  The Braves, as well as the Yankees, Cardinals and Cubs off the top of my head, maybe a few others, were some of the only teams that owned one or more of their minor league affiliates. 

As a result, these teams would often times be generically branded as the Springfield Cardinals, Staten Island Yankees, Iowa Cubs, and in the case of the Braves, the Gwinnett Braves, Richmond Braves, Macon Braves, Mississippi Braves, Danville Braves and so forth.  In fact, the Braves were probably the worst team at brand suffocation; at one point, they basically had the rights to nearly their entire minor league pipeline, branding them all “the Braves.”

None of these teams got to be quirky, have fun names, and the freedom to brand, market and advertise, because of stuffy corporate brand standards.  And for every minor league team that was owned by their parent organizations, there would be five other teams with fun, local, unique, memorable or all of the above names and identities, that paired up with all the same, to an MLB organization.

The Montgomery Biscuits, Modesto Nuts, Myrtle Beach Pelicans, Jacksonville Jumbo Shrimp, the Lehigh Valley Iron Pigs, and the Asheville Tourists come to mind off the top of my head.  All unique, quirky and interestingly branded organizations with contractual obligations to be minor league affiliates of MLB squads.  I’ve also been to the homes of all the aforementioned minor league teams, and let me tell you how much more fun minor league baseball is compared to the too-serious, pain-in-the-ass experience of big league Major League Baseball.

Well, now that the Atlanta Braves don’t have the right to lord over the Rome Braves anymore, it comes as no surprise that the newly anointed Rome Professional Baseball Club has decided to ditch the Braves name and come up with something new, fresh, and hopefully a lot more fun than a name that every so often gets brought up as whyyyy do they still have such an offensive name to indigenous people??

No more stuffy, constricting bullshit corporate standards, no more obligation to be contractually married to using nothing but red, white and navy.  The world is now a blank canvas for the Rome Professional Baseball Club, and I hope for the best that they manage to tap the people and actually get something clever, fun and with high potential to do some magical branding with.

Continue reading “Voting for the Rome Rednecks” →