I don’t hate it: the Rome Professional Baseball Club formerly known as the Rome Braves, unveils new team name and branding identity, the Rome Emperors
Sure, it’s not the snarky low-hanging fruit like the Rome Rednecks, or the outside-the-box idea I had of calling them the Floyd County Archers, but it’s not like we didn’t know that it was going to be something safe, kid-friendly, and homogenized, because at the end of the day, the Rome Professional Baseball Club is still a business and going safe, kid-friendly and homogenized is still the modus operandi of trying to squeeze money out of as many demographics and parties as possible.
So yeah, the Rome Emperors – as stated above, I don’t hate it. Smart to have unveiled everything at once, or at least that’s how I found out because I live under a rock and this was fed to me by friends before I could even find out about something this baseball minutiae on my own like I used to, but whatever, because I saw everything all at once, I didn’t have time to speculate, dissect and eventually hate it, because everything was done upon delivery.
There’s one aspect that likes that they’re calling themselves Emperors, which sends a message that they intend to rule the Sally League or the Carolina League, or whatever level of A-ball they’re in these days, I’ve lost track, but at the end of the day, Minor League baseball is still a feeder league to higher leagues, and so often times is the case, especially with Braves affiliates, is that their records aren’t ever really that great. I don’t remember the last time, or ever, when a Braves affiliate won a league championship, so it’s kind of funny that they have the name of Emperors, but will more often than not, be doing anything but ruling the league.
It’s kind of like Team Emperor in Initial D, because they were introduced to be this badass guerilla team of Evos that dominated lower-tier street racing clubs, but then eventually became another fodder squad to the Hachi-roku, the Redsuns, Kogashiwa’s MR2 and even Mako and Sayuki’s Sil-Eighty. In spite of the menacing sounding name, they ultimately were just mid, at best.
Regardless, in spite of the snarky analysis, good on the organization for picking a name that remotely goes tangibly with the name Rome, and I like the explanation of their direction to go with a penguin, instead of the Little Caesar’s mascot, because when the day is over, everyone loves animals and frankly I don’t know anyone who doesn’t like penguins.
Sure, it’s ironic that an animal most known for living in arctic conditions will be the mascot for a team that plays in a state that has nuclear summers, but when kids and grown-ups like me that like chintzy, novelty crap like penguins with baseball bats see a penguin, there’s money to be made in moving merch.
Not lost in the rebrand is the fact that they actually got away with using the overkill’d Trajan font with the Rome wordmark on their away jerseys, because if there was ever something that could get a pass on using the most basic and Rome-ey fonts there ever was, it was a brand that was actually called Rome. I still think they’re lazy for not sharpening off the tips of the serifs, but at the same time, I can understand why.
Overall, I’m quite satisfied with the rebrand altogether. Kudos to the organization for pulling it off, even if I wish they didn’t try to sparsely try to satisfy the Braves by keeping so much red in their branding, but baby steps, I suppose. They’ve already taken great strides stepping away from their overlords, and hopefully things can only get better from here.
I look forward to (not) hearing about the promotions, shenanigans and general business that the team will be able to do in the coming season and in the future, when they’re not quite so held down by the shackles of the Atlanta Braves stuffy corporate branding.
