Tag: branding

lol South Fulton Renaissance

~ dannyhong ~ Leave a comment

Not that anyone except for me and like two people who are following this actually care, but the City of South Fulton AKA “Renaissance” is having their new city’s name contested, protested and put back onto the chopping block by of all people, a 16-year old.

This is my surprised face.

Long story short, to the surprise of nobody who lives there or had lived there, the local government can’t even do something as traditionally democratic as including all involved parties to a vote, and allowed a segment of the City of South Fulton to decide on the name of ALL of the City of South Fulton, which ended up being “Renaissance.”  On behalf of a lot of people who had no involvement in the naming of the city, this segment of people went ahead and declared Renaissance to be the new name anyway.

Naturally, whether it’s the fact that people object to the questionable practices in which the name was decided upon, the fact that they simply don’t like the name “Renaissance,” or perhaps both, the whole thing is turned controversial, and in like a week or so, there’s going to be yet another meeting or town hall or whatever gathering of people necessary in order to iron out the city’s name, among other bullshit.

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New names don’t always equate to new beginnings

~ dannyhong ~ Leave a comment

File this under “shit nobody but me will really give two shits about” – the fairly, newly formed City of South Fulton has voted on its official name moving forward: Renaissance, Georgia.

I don’t hide the fact that I’m extremely guarded on the internet when it comes to stating anything that discloses my general locations, but I have openly disclosed that my previous place of residence was most definitely on the southern side of the Metropolitan Atlanta area.  I’ve also said that this is a mistake that I vow to never make again, and that I’m confident that I could not even be given money to live down there again, and it would be a safe bet that it would be a snowball’s chance in hell that such ever happens again.

However, despite the fact that I no longer live on the south side, I can’t help but still be somewhat interested in the happening that occur down there.  Sure, most of it is usually crime related or other things that are tragically ironic, but now that I don’t live there, I can witness the things that go down there in something of an anthropological manner, because it really is fascinating to me the sheer disparity in quality of life the south side is privy to compared to just about all other reaches of the Metropolitan area.

One of the hot topics in my fleeting days in the south side was the proposal that the southern chunk of Fulton County, so ironically endeared as simply “South Fulton,” was trying to attain unincorporated city status.  And with just cause too, because it’s about as secret as sexual harassment in Hollywood that the allocation of Fulton County resources was like 65% to the northern half, 25% to the area surrounding the airport, and a paltry 10% towards South Fulton.  South Fulton had the worst infrastructure, the most promises that went broken and unfulfilled, and a general sense that nobody gave a shit about the south end of the county.

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No logo > bad logo

~ dannyhong ~ Leave a comment

As I’ve observed, people like having logos for things.  Whether or not they actually need one or not, there’s this innate feeling that having a logo makes something official or real for many, which I guess explains why there are so many logos out there in the first place.

Which brings us to Gwinnett County unveiling what’s supposedly going to be their new logo and identity; naturally, it’s hot garbage, and basically a blatant rip-off of well, Google.  It looks like the Chrome logo, and the font is almost identical to Google/Alphabet’s typeface.

Seriously, it’s basically the Chrome logo, if the Chrome logo extended their primary colors further into the center of the circle and had the colors overlap.  But in the case of the Gwinnett logo, the overlapping doesn’t even make sense; red and blue make purple, not yellow, and green and red or blue makes some pukey colors, instead of light blue or light green.  This is some light urple kind of color theory we got going on here.

And then we get to the county’s new slogan, “vibrantly connected” in all lower case no less.  Because lower case is casual and not shouting, and the handwritten typeface tries to double down on that kind of feel.  I’m not sure what it means to be connected vibrantly, because I think a connection is a connection; whether it’s done with energy or not, once a connection is made, it doesn’t seem like something that can be measured quantitatively.

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What a surprise

~ dannyhong ~ Leave a comment

Who could have seen that coming?  Final vote gives the official green light to the Atlanta Braves to break ground and begin construction on their future Spring Training facility in Sarasota, Florida; with an estimated cost 33% higher than originally expected

I can’t cross-reference on the fly like I used to because another shocker of the century, my site is still down, but I’m pretty sure that when the Braves originally claimed an estimated price tag of $75M for their new Spring Training digs, I immediately stated that the actual price tag should be somewhere in the neighborhood of like $120M, because that’s just how sporting venues work; they estimate low to make it not sound completely terrible, miss the mark entirely, but proceed anyway, and leave the egregious amounts of difference up to taxpayers to make up.

“The project now carries a price tag of $100.56 million, according to financing documents provided to North Port commissioners, up from the previous estimate of $75 million to $80 million.”

Yeah, that’s not a surprise at all.  I’ll be more surprised if these numbers don’t manage to crawl and creep up closer to the $120M that I had estimated, because lord knows if the Braves are good at one thing at all, it’s usurping funds out of unsuspecting taxpayers and wasting it on shit that benefits only them and gives nothing back to those it’s coming from.

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Air Jordans for toddlers

~ dannyhong ~ Leave a comment

The other day, I was at the store, and I found myself waiting in line that was moving at a snail’s pace.  After I had spent several minutes looking over the inane crap available in line that stores hope consumers will impulsively buy, I noticed the woman in front of me carrying her child.  The child couldn’t have been more than like 2-3 years old, and it was still in diapers.  And in spite of the fact that the child was at an age in which it still was not in full control over their own bowels, on its little tiny toddler feet were, Air Jordans.

Yes, the crown jewel of athletic shoes, or shit, just shoes in general these days, considering everyone and their mother seems to wear Jordans in just about any condition.  But anyway, this toddler in diapers and with a good possibility that it couldn’t walk, was wearing little toddler-sized Air Jordans, indicative by the distinctive style and the trademark Jumpman logo on it.  Naturally, my knee-jerk reaction is simply, WHY?

I think the bigger surprise in this is when I decided to look up the toddler Jordans, it turns out that they’re not $150+ like grown-up Jordans tend to be, leading to people waiting in egregious, overnight lines in order to get them, and occasionally leading to gun violence for when those who are poor but armed decide to utilize crime in order attain their own.

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Having logo ≠ entitled success

~ dannyhong ~ Leave a comment

People seem to like having logos.  Logos for themselves, logos for their businesses, companies or other identities that they feel necessitate some sort of visual symbolization so that they can hope to one day be easily identifiable by an image and not even need words.

However, for every single Nike, Honda, Target and even Chili’s that have successfully ingrained their visual identities with the people for so long that they don’t even have to use actual words in their branding anymore, there are probably a million failures of logos in the world for people, businesses and other entities that in all likelihood, abandoned their ideas not long after concepting their logos in the first place.

It’s like logo design always seems to come first, and then people think they can build around it, or so it seems, based on the frequency in which this tends to occur.  Coming soon businesses announce their presences with nothing more than a generic press release and a logo often way too abstract to interpret.  Restaurants that haven’t opened yet unveil logos, signs and the visual identities of their menus before they’ve even served a plate of food.  And then there are the thousands of pleebs who think they have a great idea for a project, but before they launch anything, they make themselves a logo, share it on social media to farm likes, but then the drive to actually do anything with their project, it runs out of steam and then they log into Steam and play video games, but not after a poor logo is left and abandoned on the internet for others to witness their fleeting false dedication.

Anyway, I’m sidetracking here which is nothing out of the ordinary since I have a tendency to poorly veil rants about other things in posts that initially are spurred by a slightly relevant topic.

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Yet another reason #57

~ dannyhong ~ Leave a comment

Should I start arbitrarily numbering these?  At this point, I don’t see why I shouldn’t considering that it really doesn’t feel like more than a day goes by where I don’t pat myself on the back for unloading my old house when I did.

But anyway, my old stomping grounds is now the City of South Fulton, which at first was supposed to be something of an interim name, but considering they just spent $1,500 tax dollars to “design” a new crest for it, it looks like it just might be for reals.  Normally this wouldn’t really be worth mentioning, because it’s not uncommon for towns and cities to want to brand/re-brand themselves, so that they can try to establish some semblance of an identity.  But because I’m mentioning it now, obviously there’s got to be something ironic, cringe-worthy or really stupid to warrant mention.

For reasons completely unknown to the vast majority of South Fulton residents, the city’s new crest features imagery and symbolism of the Egyptian sun god Ra, some ankhs, and for more unknown reasons has some Swahili word around the crest as well.

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