The Big 10’s logo sucks

The Big 10 is a pretty big deal in the world of collegiate sports; it’s no secret that amongst all college sports, football and basketball reign supreme in terms of popularity, and the Big 10 represents strongly in both.

But when the day is over, I can’t take the Big 10 conference seriously. It has nothing to do with the fact that it’s been over ten years since any sort of National Championship has been brought to the Big 10, or that Ohio State has turned into the Buffalo Bills of college sports, or sour grapes at Michigan for getting a referee-aided victory over Virginia Tech in the Sugar Bowl.

No, I can’t take the Big 10 conference seriously, because their logo is absolute rubbish.

I mean seriously, look at it – it sucks.

Continue reading “The Big 10’s logo sucks”

Dying K-Marts and nostalgia

So I was reading this article about how K-Mart is dying, that’s also overflowing with a bunch of depressing pictures of an unfortunate store, and I can’t help but feel a little bit sad for the once prominent giant in the world of commerce.

Given the general popularity of Target, it’s no surprise that K-Marts are getting destroyed by them, but what really has to suck for the K is that they’re also getting dominated by Wal-Mart, which basically has the reputation of like, herpes or something not necessarily fatal, but kind of an embarrassment and a thing that people don’t really want to talk about.  A lot of people really, really dislike Wal-Mart, and personally I don’t really hate them or anything, I just don’t like the fact that a trip to Wal-Mart guarantees you to be there for at least 30 minutes, if for any reason at all, is that there’s never anyone working the cash registers and the one open line is six customers deep, all of whom are buying 50 items.  Wal-Mart is a place synonymous with wasting time, and I do not like to waste time if possible.

But yeah, K-Mart is losing to them too.  Typically I often accuse articles like the aforementioned one of utilizing a bit too much hyperbole in their objective, but it’s hard to argue the points being made in this one, that are backed up in both statistical and photographic evidence.  K-Mart really is dying before our very eyes, and it kind of makes me sad.  It’s not so much the unfortunate demise of a gigantic, long-standing, well-known brand, or the countless people that will undoubtedly be losing their jobs if/when they go under.  No, I’m far too self-centered to really concern myself about that kind of collateral damage, although it would no doubt suck for all of them too.  But it’s the fact that K-Mart is kind of a symbol of nostalgia for me, and to see it crumble and collapse is somewhat a metaphor of the demise of a facet of my childhood.

Continue reading “Dying K-Marts and nostalgia”

Georgia Tech’s logo is flawed

Beauty is in the eye of the beholder.  To someone like me, there is beauty in symmetry; my personal view on aesthetics is typically favoring towards things with good balance.  I like the concept of balance outright, usually believing that a life well lived is a life that’s simply got good balance throughout the numerous aspects of living.

Working where I do, I see the Georgia Tech logo pretty much every single day.  Unfortunately, due to the fact that I support Virginia Tech and that without fail I will get stuck behind a deliberately troll-driving GT shuttle on a daily basis, I have grown to have a negative connotation whenever I see the GT logo; which is everywhere.  Which has made me become critical towards it, naturally.

Continue reading “Georgia Tech’s logo is flawed”

Just doesn’t really seem right

I was driving to work, and I saw this car at a stoplight.  It was a Honda Element, and on the back window were two stickers.  Dead red center was a big, gaudy Harley-Davidson sticker, and in a far less flamboyant section of the window, tucked away in the bottom left, was an Apple sticker.

I don’t really know what I’m getting at, but this odd mish-mash of identities all conglomerated onto a single vehicle fascinated me to where it sparked me to actually write about it.  When looking at everything as a whole, I sing the lines “one of these is NOT like the others,” and it leads me to making illogical assumptions about the person behind the wheel.

Continue reading “Just doesn’t really seem right”

The disillusionment towards design

Anyone who’s ever gone inside a Walmart might be familiar with their private label products; the Great Value name that Walmart uses as their store brand.  Fairly easily identifiable by the uniformity of white packaging or labels, and their minor variation of colors based on the product.

It’s clean and it’s simple, there’s absolutely no denying that.  It’s exactly what Walmart wishes their own brand to appear, despite the fact that their name is synonymous with lower-class America, but I’m straying from the point.  For its efforts and objective, the current iteration of the Great Brand identity has won a couple of design awards, and received lots of accolade from the general design community.

It is that part of the story, that I cannot necessarily agree with.

Continue reading “The disillusionment towards design”

Man, What A Stupid Commercial #001

I title this with a number as if I’ll remember to keep it going as time passes. Commercials are relatively a nuisance to begin with, and when I have the misfortune of watching television that isn’t DVR’d, I’m at the mercy of having to sit through them. But every now and then I’ll see a commercial that is just bad, and stands out as bad amongst all the other bad advertising that exists. Commercials that make my contort my face and wonder “what the fuck was that?” Commercials that I’ll deem as stupid for a variety of different reasons, or multiple/all of the above.

But since lately with the inception of a Facebook account, I’m having a tedious time coming up with things to brog about; at least with commercials, there’s an endless well in which stupid content might trigger the urge to slap some words down onto the interwebs. And here we stand.

Does any company truly fail at marketing more than Pepsi? Serious question. The company spends an egregious amount of money to market, but in the end, so little of their marketing actually is good marketing. At first it was the overblown, overly-winded explanation of how the current Pepsi logo came to with inspiration from The Golden Ratio, Michaelangelo’s David, the Mona Lisa, and all sorts of other trite, convoluted explanations that are more laughable than memorable.

But commercials like this have me wonder what the fuck Pepsi is thinking sometimes.

Continue reading “Man, What A Stupid Commercial #001”

It’s amazing how little Nike has to try anymore

All throughout the summer, I’ve seen shirts that look pretty much just like this. Give or take the color; base it on a school, sports team, or just douchebag neon colors, all summer long, it’s been Nike shirts that have absolutely nothing on them but a couple of words in Futura Bold variant, AKA The Watchmen font, and a swoosh.

BRAVES BASEBALL. swoosh
PHILLIES BASEBALL. swoosh
NATIONALS BASEBALL. swoosh
BLACKSBURG. swoosh
KANSAS CITY KNOWS. swoosh
PACKERS JUST DO IT. swoosh
FAST IS FASTER. swoosh

and of course

JUST DO IT. swoosh

Continue reading “It’s amazing how little Nike has to try anymore”