Welp, absolutely no more reason to favor Southwest over anyone else

AP: Southwest Airlines ditching bags fly free, eliminating their last real differentiator to competitors

And with the elimination of open seating as of the start of the 2025 season, Southwest Airlines has fully committed to blending into the landscape entirely, leaving them with no more real differentiators from their competition.  Honestly, bags fly free, as small as it seemed in comparison to what they once were as one of the true alternatives in the airline playing field, was still something to consider for airline passengers planning a trip.

Sure, they kind of baked it into their general fares once you did some price shopping against other airlines plus bag fees, but if you played your cards right, Southwest was still a place where you could snag a bargain, if you had the flexibility or willingness to nudge your schedule around.

But with the elimination of bags fly free, it’s apparent that Southwest no longer gives any shits about industry disruption and shaping their brand around being a friendlier alternative to the Deltas, Uniteds and Americans out there that are otherwise crowding the playing field, and prefers to be among the big dogs, raking in profits through a smorgasbord of industry collusion, fare hikes, fees, and general practice of cornering and exasperating consumers into feeling like they have no choice but to shell out in order to accomplish their travel objectives.

It’s funny, because regulation ended in the late 70s, partially so that airline companies could exercise some freedom to be creative, shake up the industry and ultimately strive towards some innovation and likely profit.  But it was done because regulation was choking the industry out with standardized practices, policies, fares and routes, and everyone was basically the same despite operating under different banners.

In the grand spectrum of the airline industry today, regulation might have officially been deregulated in 1978 but make no mistake, regulation really isn’t gone as far as practice goes.  Between all the big dog airlines out there that have a stranglehold on most of the premier routes throughout the country and internationally, they’re all basically the same despite having different names.

They’re all ass-expensive nowadays, have as many taxes and fees as a Ticketmaster transaction, bags don’t fly free and cost an arm, changes at their behest fuck your schedule up, and changes at your behest costs a leg.  They all have shitty customer service, and when the day is over, coordinating airline travel isn’t really that different than coordinating a trip to the movies.  Sometimes we’ll pay the extra and settle on having to deal with a shitty 3-D version of the film solely because the schedule is optimal, and it’s not that different with flying the skies, we’ll go with the airline that fucks us the least and isn’t that terrible for our desired schedules.

In the end, the airline industry really has turned into absolutely nothing more than a game of hubs.  Where smaller airlines squabble and compete over every single customer, the bigger dogs are all trying to gain footholds in regions, because the more regions they can hold higher market share in, the more they’re simply going to win the wars of attrition solely based on routes.

Everyone knows that Atlanta is Delta country, Chicago is where United and American have giant presences, and all of them have smaller hubs across the country.  Southwest seems content to keep their footings in places like Dallas, Baltimore and Phoenix, and instead of trying to keep customers happy or working to be the refreshing alternative to the rest of the market, they’ll probably focus on gaining footing in other markets instead.

Either way, at this point, one change Southwest really should consider is allowing their flights to be searchable on aggregate comparison sites and scrapers like Kayak, Expedia and Travelocity.  I have to imagine it was probably fucking them in the past, voluntarily not being searchable on third-party sites, trying to really push consumers to search directly and save some money, but since they’re no longer trying to compete anymore, they may as well try to bail on this methodology and allow themselves to be searchable on aggregate sites; just like all their competitors do.

The bottom line is that I don’t travel as much as I once did, but I always did like Southwest in that they flew directly from Atlanta to two places I like to be able to get to.  I’m not going to outright blacklist them because that would only hurt myself, but I don’t really have any reason to give them any preferable consideration over any competitors.

And as I’ve said hundreds of times in my life, I miss AirTran, and I still hold a little salt at Southwest for Borg’ing them just to get access to their routes, but then jacking up the fares on said routes to where it’s difficult to consider them more often.

I hope Southwest is ready to be mediocre

WaPo: Southwest Airlines eliminating open seating starting in 2025

In the grand spectrum of things, Southwest Airlines getting rid of open seating doesn’t really impact my life that much.  I don’t fly enough anymore to really be affected by this, because my life is too hectic at this juncture in my life and when it’s time for a family trip, driving is more economical and logical albeit more time consuming, but it’s better than dropping $2,100 on a trip to like Orlando.

But Southwest was always a company that I had some admiration for, because their general people-first modus operandi was always refreshing in the vast ocean of big businesses that existed solely to part dollars from the hands of the people and put them into the pockets of soulless shitheads known as investors and other finance-ey words used to describe old white people. 

And it’s not like they were starving by any stretch of the imagination, even during some of the most brutal recessions and stretches of financial wastelands, SWA was one of the few airlines that continually turned profits, mostly on account of their generally friendly business practices.

Reasonable fares, convenient routes, free checked bags, and free change policies; there was a lot to like about SWA, but if there was ever one thing that conversely blew the minds off of the dull-watted, and to some probably perceived as a deterrent and turn-off, was the open-seating policy that probably defeated more people than the internet itself.

Personally, it was, and has never been an issue for me, because I have a brain.  It’s not that hard to queue up in lines in little chunks of five behind clearly marked totems, and it takes either a little bit of upfront discipline or the willingness to pay a little extra to get Group A boarding, and seeing as how the vast majority of my travels on SWA have usually been by myself, I’ve almost always been able to grab an errant single aisle or window seat closer to the front of the aircraft, meaning I can get the fuck off sooner rather than later being wedged into the back of the aircraft and needing an extra 20 minutes just to deplane.

But if I had to guess, in spite of being their policy for over the last 50 years, SWA has simply had enough of the bullshit of dealing with passengers who just haven’t gotten it after a half century, passengers who conduct themselves like entitled spoiled assholes on the aircraft, and having to deal with passengers who they have to reimburse or give free second seats to because they’re the sizes of Pontiac Azteks.

Like the vast majority of things in the world that end up being declared ruined, there’s nobody really to blame, except people.

Sure, at the root of it, I want to accuse some managerial change at the higher rungs of the ladders at SWA, where some bean counters have identified a vast field of earning opportunities to be had by ditching open seating, and that’s probably not inaccurate, but the company had resisted many opportunities to switch in previous decades, but in this day and age, the bullshit of passengers has probably grown too much, their workforce has grown flakier and full of impatient younger heads, and enough is enough and this is where we’re headed.

The reality is that SWA has probably lost out on millions over the last few decades, by trying to be The People’s™ airline, with their friendly policies and acceptance and inclusion, and thanks to mounting passenger bullshit, they’ve probably just hit a philosophical wall of why they should be handicapping their earning capabilities being nice to a ton of assholes, when absolutely nobody else is doing it?

When the day is over, as I said, it doesn’t impact me a whole hell of a lot, but I would be curious to see what lies in the future for Southwest.  I don’t imagine the loss of open-seating is really going to impact the airline as much as many outlets on the internet make it sound like it’s going to, but for those people who were married to the concept, and are going to revolt, or at least no longer prioritize them because they’re basically transforming into an “ordinary” airline on the level of United or American or JetBlue, SWA is just going to likely blend into the pack, except, barring a change, more handicapped by virtue of not partnering up with travel aggregators like Google, Kayak, Travelocity and Expedia.

Their free baggage and lack of change fees might be enough to retain some customers, and I’m really curious to know what’s going to become of the large passenger policy once seats become assigned, and big people won’t be able to just lumber to the gate and assume an empty seat will be available next to theirs, but in the game of airline thrones, the most important thing is solely going to hinge on if as long as SWA can remain competitive with fares.

Regardless, I still lament over the days before SWA engulfed AirTran.  Not a travel day goes by where I don’t miss AirTran and the time where I could get sub-$200 RT fares to visit my family and eastern-based friends, and then cash in my credits to trips to Las Vegas or Seattle.  After the merger, all those routes have nearly doubled in cost, and despite my general positive opinion of their brand, I was not happy about it.

Things change, this is where we’re headed, and I hope SWA is ready to slide into the middle of the pack.  But as long as they don’t have to see any further videos and articles about their passengers being douchebag pricks on the internet, they probably are happy to take that deal in the long game.

No way this doesn’t backfire on Southwest

Good intentions, unwinnable situation: Southwest Airlines becomes only airline to accommodate larger passengers with complimentary adjacent seats

How it works: plus-size travelers either purchase two fares on Southwest in advance, or purchase one fare; either way, at the airport, they have to speak speak to a representative to discuss accommodation, be allowed to occupy two seats.  If they purchased two in advance, they can be retroactively be refunded one fare, or if they purchase one fare, speak to someone at the airport and get a second one for free; airline reserves the right to exorcise the benefit or shift other passengers based on availability.

First of all, I do think it’s cool that Southwest Airlines for making this choice to be accommodating to larger passengers.  It is a decision made on empathy, positivity and inclusion, and in the calculation of the business world, it’s a choice that will all but ensure that larger travelers will be looking at Southwest first, with them likely to make some bank on the fact that they’ll probably buy two Southwest fares knowing they can be refunded for one of them based on their girth, as opposed to buying two fares on any other airline and not getting any recompense.

But I also just think that Southwest is opening a can of worms, and has created something that will inevitably be abused and met with a lot of opposition, hostility and negativity by all other travelers who don’t fall into the same large category of those that this is intended to accommodate, almost like an ironic reverse form of discrimination.

I’m not the buffest, most swole guy on the planet, not by a long shot, but when I sit back and am in a relaxed sitting position, my shoulders often times creep over the plane of space that is the armrest.  When traveling with mythical wife, this is mitigated because she is petite and I can just raise the armrest and we can lean on each other, or share our adjacent space, but the fact of the matter is that regular old me, could constitute a person who “encroach past the armrest” which is the language that Southwest’s policy declares as being criteria to receive the large person BOGO, as I’d like to call it as politically correct as I care to speak it.

This policy just seems like it’s begging to be abused by all sorts of people, mostly active, muscular, tall and other physically large people whom might not necessarily be overweight, but still with bodies capable of taking up a lot of space.  And considering the fact that airline seats are tuna can sized to begin with, I don’t think it would take a tremendous amount of arguing for people to think they can lay claim to the large person BOGO as much as a person who tried out for My 600 Lb. Life.

Already, there are instances of the backlash of giving larger folks free bonus seats, as cited by the example of a woman and her kids who were bumped off an oversold flight because one or more larger passengers were getting free extra seats.  And this is where it’s really a nobody wins situation, because I understand that large passengers go through a lot of shit already, flying in an airplane doesn’t make it any easier, but at the same time, as a person with a lot of miles flown in my life, I know the general frustration of the traveling process to begin with, and can understand the frustration that must bubble up when you have to sit next to a large person who encroaches on your space or denies you the ability to board outright.

Furthermore, as altruistic of a policy this is meant to be, it’s still going to be subject to the opinions of live human beings that oversized travelers will have to subject themselves to when they are at the airport and wish to plead their cases.  Imagine the general sense of spectacle and embarrassment many already go through having to go to the counter to discuss the large person BOGO, but imagine how much worse it would be if the person at the gate is having a bad day or is someone who’s in no mood to be empathetic of a large person’s size, and then they deny the second seat, or they prioritize parties over a large person. 

Nobody wins in these cases either, and it’s only a matter of time before Southwest gets sick and tired of dealing with all the headaches, complaints, accusations of abusing rules, and other negative connotation before they decide to punt on the program outright, and large passengers are back to either purchasing two seats and taking a financial hit, or risking denigration and humiliation when they get seated next to a Karen who live-tweets their misery at being sat next to a large person on an entire flight.

Again, it’s cool that Southwest is trying to be more inclusive than all the other airlines, but the airline industry is already one of the most miserable and volatile experiences for people in the first place, trying to rock the boat to this magnitude just seems like an idea that’s just begging to backfire with catastrophic results.

Dear world: it’s not you, it’s me

After all, I am Korean.  And no culture has higher expectations from other people as Koreans do, and I ponder the day if and when anyone can prove to me that anyone can work harder than a Korean can, because as far as my personal experiences are concerned, I’m hard pressed to ever have bared witness to such.

Mythical wife and I got into a little tiff coming back from the airport, because she was tired of everything coming out of my mouth being a complaint, and I was tired of being criticized for speaking negatively in a scenario where everything was going annoyingly when I feel that everything else I do is usually for the sake of others because I’m always trying to please everyone.  Atlanta Hartsfield Latoya-Jackson Ching Chong Chang really is capable of bringing the worst out of everyone at the drop of a hat, even those who are on their way out of it.

We landed right at midnight, and having sat at the very back of the aircraft, we’re the last to deplane, which is never a pleasant experience sitting in a giant metal tube with stagnant air for an extra 20 minutes than most other people.  Naturally, we’re at the very end of the terminal, so it’s a quarter mile to get to the escalators only to find out that the Pain Train shuttle is on reduced service and only one side of the tracks are operating, so we start walking, only for there to be assholes who clog up the moving walkway with wheelchairs they’re using as push carts or people just too fucking stupid and/or oblivious and not moving out the way for those actually walking.

We get on the next pain train, and of course, it stops because the tracks are clogged, right before we need to get off, adding even more time to our arrival, to which I am being cognizant about because as it’s past midnight, a new day is ticking, and I don’t want to get charged even more for parking than I have to at this point, so getting out as soon as possible is the objective.

Arriving at the main terminal, it turns out that basically the entire north wing is cordoned off, so we have to do a really cumbersome detour around south and then back to north, and of course the parking payment machines are all gone, presumably so that people can no longer pre-pay for their parking and increase the chances of time lapsing further while you get to your car, and drive through the maze-like exits of the on-site parking.

By the time we’re off the premises, mythical wife and I are already not speaking, because she’s tired of my complaining, and I’m over not being allowed to be upset at the fact that Atlanta Hartsfield Latoya-Jackson is run by brain dead invalids who love to parrot that they’re the busiest airport in the world, leaving out the fact that such business is wholly a result of the fact that they’re run by a bunch of brain dead invalids.

I don’t apologize for having higher expectations of the world around me, and I understand that the only one set up for failure for having such a mindset is myself, because the rest of the non-Korean world is way more accepting of substandard performance out of fucking everyone than I am.  And like a self-fulfilling prophecy, I am failing, because I fall victim to getting annoyed by fucking everything, because nobody in the world is capable of performing a job at a satisfactory level, seemingly anywhere I go.

I know the easy solution to a large percentage of the angst I experience on a daily basis would probably go away if I simply lowered my expectations on the world around me and were better capable of accepting the fact that the world is way less competent than I hope they could be, but it’s difficult for me.  I’m Korean, and culturally, Korean people expect a lot out of other people, and it’s never not disappointing when our expectations are not met.  This is a facet of my personality that in spite of my American upbringing that remains very much Korean, and it sucks because it means I’m an easy mark for disappointment, negativity and pessimism.

I don’t mean to be so negative and pessimistic and nihilistic about the world around me, but sometimes I really can’t help it.  I expect basic competence from everyone around me, and when everyone around me mostly, inevitably falls short, it’s a disappointment.  But I’m not going to apologize for voicing my opinions; I may try to be more cognizant that not everyone is going to want to hear them, but I don’t apologize if they come out.  If the world around me were more competent at their jobs and fostered efficiency and smooth operating, I wouldn’t have room for complaint, and in fact be grateful and praising of good work, because few things please me more than benefiting from efficient operating.

But as the subject of this post says, I know it’s not the world’s fault that I’m always so cranky and critical.  It’s entirely on me, because I have too many expectations from everyone, that I’m only setting myself up for let down and disappointment when they all inevitably fail to meet such par but lofty standards.  I’m working on it as much as a person like me can possibly work on it.

I love when a bad plan backfires

Impetus: Blue Jays pitcher goes on Twitter to bitch about United Airlines asking his wife to clean up after their kids on a flight, gets bodied by The Internet

See, now this is an instance where The Internet made the right call on someone to unleash the fury onto.

Anthony Bass, a journeyman pitcher of marginal talent, who has played for seven different MLB franchises, and has made over $10 million dollars in career earnings, tries to go on the internet to shame United Airlines over the crew of a flight he and his family were on, asking the pregnant mother of their children to clean up a popcorn spill.  But his evident quest to gain sympathy and shame United Airlines backfires stupendously, and he receives a healthy dose of reality from the cauldron of the internet, leading to lots of disagreement, ridicule, and of course, snarky analysis of his baseball talent.

I think it goes without saying that I’m on the side of The Internet on this one, because I’ve done my share of traveling on airplanes with kids and it is every bit as difficult, aggravating and patience testing as one without kids might think it is.  But I also do it intelligently, and even if the airline were to present fucking popcorn to my kids, I simply wouldn’t let them have it.  The probability of a mess is higher than Bass’s opponents’ batting average has been this season, and I wouldn’t want to put myself in a position to where I would have to be the parent asked to clean up after my kids.

But if I were?  I’d do it, no questions asked.  I’ve flown enough in my life and know enough about the airline industry to know that flight attendants aren’t maids, butlers, servants or custodians.  I respect what they do, and I know that cleaning up after mine or my kids’ messes aren’t their primary jobs, and any assistance that they do give is a genuine act of generosity to be grateful for, and not expected.

Bass, his wife, and his wife’s sister, who is also married to a (former) professional athlete, are all a bunch of spoiled, infantilized idiots who have lost touch with normal people in normal occupations, because they’ve been coddled in the lifestyles of professional athletes for the better part of a decade.  I absolutely am tickled by the notion that Bass and his clan all got on social media with the intent to shame United Airlines, but it mostly backfired on them all, and of all the resistance they received, I absolutely love it when a baseball player’s poor performance inevitably is brought up, because in most cases it adds nothing to the argument, but in the context of comparing it to the situation, it kind of works.

I love the fact that someone screen grabbed his Baseball-Reference page, primarily showing off his 2023 stats where he has an abysmal 7.11 ERA and a negative -0.2 WAR, and made the comparison that he had no room to complain about United not doing their jobs when it was very evident that he was not doing his.

But I kind of get Anthony Bass’s frustration a little bit too though.  I’ve been twice a husband to a pregnant wife, and I understand that if I’m not here, I could only wish people were willing to help her out when needed.  Frankly, he had some reason to be frustrated with a flight attendant, if they didn’t help at all, and stood there and watched his wife get down and pick up popcorn, but frankly I’d also be miffed with surrounding passengers who sat on their asses with seatbelts on, and didn’t help a very likely obviously pregnant woman on the ground picking up popcorn.  Sure, it’s not their job to do such, as it isn’t the jobs of the flight attendants, but a little bit of empathy and compassion can go a long way in life.

Either way, I still got a lot of amusement of reading the fallout of Anthony Bass and his beef with United.  He clearly thought he was going to have The Internet to back him up against United, but much like the confidence in his abilities he must have had after his fairly decent 2022 season, he was wrong.  And I love seeing spoiled professional athletes get owned on the internet.

I will never not enjoy seeing Tennessee lose

ICYMI: South Carolina defeats #5 Tennessee, 63-38

Man, this game is proof of the power of sports.  I had a pretty rough day, having to be on double duty all morning with the kids, and while they were down for their afternoon nap, I took my wife to the airport, and got obliterated on the way home in traffic, enraging me to thinking Thanos had a good idea, and how lucky the 2% of people who vanished in The Leftovers must’ve been to have been on a version of Earth without 98% of the population.

All I wanted was for the kids to go to sleep without too much warfare, and perhaps have a quiet evening where I could veg out and watch more television from my listed queue.  Instead, I caught wind that unranked South Carolina had hung 21 points on overrated #5 Tennessee, and I was like hmmmmmm and decided to watch, and hope for the upset; seeing as how my interest in South Carolina is merely in-law, but an opportunity to see Tennessee lose made it feel like it was kind of a no-lose situation for me.

Three hours later, my mood is uplifted, and the aggravations of the day earlier are melted away as ESPN cameras begin monitoring the crowding of the students section of Williams-Brice Stadium, after the inevitable upset is complete.

Seeing Tennessee get obliterated, and effectively dashing any remaining hope for playoff contention is the real win here.  Hendon Hooker demonstrated that his mediocre tenure at Virginia Tech was not the fluke, but his performance for Tennessee was, playing way over his head for an equally overrated and ballyhooed program as the Volunteers are in the SEC as Tech often had been in the ACC.  Instead of blowing out the unranked Gamecocks and making a case to leapfrog the Horned Frogs who needed a last-second field goal to beat Baylor, Tennessee will undoubtedly drop out of the top-10 outright and might not even get a New Years Six bowl.

South Carolina winning, and it pleasing my in-laws is merely the cherry on top. 

Spencer Rattler, oft-being labeled a bust after his much-hyped transfer from Oklahoma exploded on Tennessee like Soldier Boy from The Boys, throwing a double hat-trick of touchdowns that even Al Bundy would have to scrunch his eyes and tilt his head over.  If he performs similarly next week and the Gamecocks can upset Clemson, it’ll have to be one of the more legendary finishes to an otherwise adequate season.

But what a game though, really.  Who doesn’t love a good upset, regardless of the loose skin I might’ve had in the game?  Sure, I don’t like Tennessee and I am not a fan of turncoat Hendon Hooker.  But my in-laws are all South Carolina fans, and I like Shane Beamer being the son of Frank Beamer, and it was a treat to see that ol’ Frank was there to revel in this win. 

Speaking of Frank, it was also nice to see that Virginia Tech didn’t lose eight in a row.  Hard to believe a win against Liberty would be considered such a massive upset, but it also equalizes when they upset the Hokies in Blacksburg just a few years ago.

It was touching to see that both teams, and as I realized, all across the CFB landscape were wearing UVA stickers on their helmets to show solidarity and honor the victims of the senseless deaths and gun violence from earlier in the week.  Regardless of my personal team allegiances, nobody ever likes to hear of anything like that, and it seems pretty unprecedented that it hit multiple, active, student-athletes, whom people literally saw on television just days prior.

All in all though, this was a good example of just how effective sports can be, at being able to make a difference in the lives of people.  For me, it was a great catalyst to improve my day, for some, it’s a reminder of strength, solidarity and mourning, and for many in South Carolina, this is probably one of the better days of peoples’ lives.  Yeaahhhh sportsball

And as the subject says, I will never not enjoy seeing Tennessee lose.  Even when they’re back to being the middle-of-the-pack SEC East program they are, or when they’re having shitty years, but it’s even better when they’re completely overrated, and brought back crashing to reality.