Some friends and I were bullshitting on the topic of how Spirit Airlines is seemingly knocking at death’s door, about how if and when Spirit goes under, who takes their place in the airline pecking order, as the new budget airline that will absorb the lion’s share of ridicule and be the butt of all airline travel jokes? Surely, one would emerge, seeing as how that’s just the natural order of nature, that if the weakest link of any category were to be cut off and killed, that someone would inevitably become the next in line.
The obvious choice would be Frontier, which is basically just Spirit Airlines but branded in green, as far as being a budget airline that lives on nickel and diming the fuck out of their customers, but for those who play it smart, a fairly serviceable option to get from point A to B. And as someone who has flown both airlines on multiple occasions before, they really are pretty one and the same, and it would stand to believe that when Spirit goes under, those who already didn’t think Frontier was the ass-end of the airline industry, might not have any choice in the matter.
However, a surprising* contender appears to be emerging, as far as being a strong candidate to be the next Spirit, and that would be the once-reputable, once-universally beloved, once-proclaiming to love their customers, Southwest Airlines.
*or not, given the general direction of the company over the span of the last two years
Over the span of the last 12+ months, Southwest has made a tremendous amount of operational changes, with almost none of them being remotely beneficial to consumers. First, it was them ceasing the whole open seating policy they had, which, to some was welcome, but to others, a sign of conformity and how they were taking one step closer to becoming another United or American or any other middling airline. Then, in a move that definitely rose the ire of travelers, was the implementation of baggage fees, when for years prior, they boasted how bags flew free.
And just over the last few days alone, Southwest has continued moving in conceivably the wrong direction, by announcing a large slew of route cuts, that will adversely affect lots of travelers from having direct options, and even had the audacity to try to spin that layovers were opportunities to see different parts of the country. For as long as it took them to get their hooks into Atlanta, it looks like they’re already trying to reduce, with supposedly over 50% fewer flights this time next year, departing from ATL.
But one new development that is sure to draw the wrath of the internet as well as many around the country is their redefining of the large passenger policy, which was previously that large passengers could purchase a single seat, and get a second seat por gratis, if the flight could accommodate it, which was polarizingly applauded by many as a firm stance of allyship of inclusion of people of all body shapes and sizes. Under their new policy, large passengers will have to preemptively purchase two seats if they know they will need them, and refunds of the second seat would be taken into consideration but not guaranteed, presumably on a case-by-case basis.
The latter is still probably better than what most other airlines offer, but it doesn’t take a genius to anticipate that the wrath of the internet is just going to see this as a sign of Southwest hates fat people, and when perception becomes reality, they become just like all the other airlines in the end.
The point is, Southwest is seemingly giving no more fucks about customers, contrary to the general brand reputation of theirs over the last two decades prior. They’ve made it crystal clear that they are trying to profit in a competitive market, which is white people speak for, we know we’d probably be fine operating like we had been over the last half century, but we want to make more money now, so we’re going to say fuck the people and just do what everyone else is doing in order to achieve that.
I mean ultimately, that is the goal of every business in the world, to make money, but there are ways to do it and keep integrity and respect of the people intact, but that of course, often comes at a cost in itself, and when a bunch of old white guys run all these corporations, integrity and respect quickly fall to the wayside in pursuit of those extra nickels and dimes.
But it is funny how rapidly Southwest is selling their soul in order to go from successful company to asshole-rich successful company. A part of me begins to wonder if Southwest isn’t deliberately tanking their company in one of those strange-but-typical modus operandi of businesses slashing expenses in a massive manner through liquidation and layoffs, in anticipation of a company sale or merger, and that Southwest is somewhere in a process of selling the company or getting absorbed by another airline.
And if so, a little more to be poured out for the airline industry, because within the guts of Southwest Airlines exists the remnants of AirTran, the budget airline that did succeed, and that I flew the shit out of, because they accomplished absolutely everything I needed out of an airline at reasonable costs. Spirit and Frontier never could accomplish the things AirTran did, and AirTran did so well, they got assimilated into Southwest, who like Microsoft or Adobe basically did in so in order to kill a competitor.
Regardless of what happens to Southwest’s business in the future, if there was ever a bigger red flag of how they could become the next Spirit, look no further than the terminal incident out of Orlando, where a Southwest passenger went ballistic, and assaulted a terminal worker, as well as smashed up some monitors. It’s funny because if this were actually Spirit, the lady would have been tazed and arrested within moments of the first aggression, but it’s like Southwest still has a lot to learn about unruly passengers, and she went unchecked for a while before presumably getting dealt with long after the cameras stopped rolling.
But if Southwest continues down this downward spiral, anticipate way more of this bullshit, and their gates will become the future places to meander to when you have a long wait before your flight after Spirit is gone, with hopes that you might see a street fight or a massive hot mess passenger meltdown.
