USA Today: The Better Business Bureau gives Buc-ee’s an F rating, primarily due to their lack of response from customer feedback
When I first saw the headline of the BBB giving Buc-ee’s an F, my knee-jerk reaction was something along the lines of, what inane bullshit reason can there be for the BBB to give Buc-ee’s an F?
And when I saw that it had almost entirely to do with the fact that customers were complaining, I knew right away that the rating meant pretty much nothing, and that people at Buc-ee’s probably could not give any fewer shits than what the BBB thinks of them.
A part of me figured some anonymous BBB plants were sent to various Buc-ee’s throughout the country, to rate on some standardized criteria, and that they were probably a bunch of white collar city hipster dorks who wouldn’t understand the Buc-ee’s brand and mentality, and that they collectively gave it an F rating. But when I learned that such was not the case, and that the rating was based on the assessments of random pleebs, then this F rating became even more meaningless than what IL0veCorgis and Xx_BigDickP3RKIN5_xX thinks about local public transportation on their local ABC network affiliate’s comments section.
Of course Buc-ee’s doesn’t give a shit about the complaints about them people make to the BBB, much less expend any time in order to try and resolve them. People only go to the BBB when they’re upset about things in the first place, and for the things that people are complaining about, they can threaten that they’ll never go to a Buc-ee’s again, because the honeymoon period with a lot of these joints is so never-ending that one big mad customer vowing to never go there again means nothing when their grand openings require entire police departments to control the crowds.
Like, personally, I haven’t gone inside a Buc-ee’s in a long time, and it’s not solely because I haven’t passed one. The last few road trips to Florida, my household has chosen to not go to them, mostly because we don’t want to deal with the crowds and the masses of humanity that go there. I still love the brand, I love the products and food, but while their popularity is still nuclear, I’d rather not deal with the crowds. But if I were in a situation where I could hit them slightly off-peak, I’m going in in two seconds.
My guess is that the people who complained to the BBB did not take such concessions, and went into the lion’s den at peak times, and were upset by things that happened because most Buc-ee’s outside the state of Texas are massive clusterfucks of humanity that shit easily slips through cracks at. Frankly, it’s their fault for choosing to do so; you can’t be mad at Target employees on Black Friday for them succumbing to chaos, because to anyone who’s ever been to a Buc-ee’s can probably attest that it was like a mini-Black Friday to them as well.
Needless to say, the Better Business Bureau acting on the reactions of idiot customers makes them come off looking like jealous fatties for rating a successful operation like Buc-ee’s with an F. It’s not a great example comparison because I’m actually on Buc-ee’s side on this one, but it’s like Buc-ee’s is the asshole CDO Manager from The Big Short who was played by the guy who played Ryu in the Van Damme Street Fighter, and the BBB is Mark Baum, but their debate concludes with Buc-ee’s arrogantly offering to compare bank accounts, and see who the world favors.
Buc-ee’s is out there printing money, minding their own business, and sure, they’re not a perfect company, but neither are their customers. The BBB can fuck right on out of here, coming at Buc-ee’s like this, but I guess there’s little other way to try and be relevant than going at businesses more successful than they are.
